玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)178.276.51-3.167.3630.73-5.156.6710.6114.210.4829.7350.04.1322.74-2.063.743.8617.940.2721.854.951580.00.0
24Q3 (19)167.38-15.79-11.495.63-31.34-25.536.0316.869.840.378.825.713.36-18.47-15.863.6038.7724.10.2229.2319.4451580.04.35
24Q2 (18)198.761.717.988.2-14.4920.065.16-5.847.950.34-5.563.034.13-15.9411.192.60-7.43-0.030.17-7.15-4.5851580.04.35
24Q1 (17)195.416.1511.229.5923.5846.415.48-6.168.30.3612.520.04.9116.4231.642.80-11.6-2.630.185.987.8951580.04.35
23Q4 (16)184.09-2.657.137.762.65-11.015.846.3819.180.32-8.5718.524.225.44-16.943.179.2811.250.17-6.0810.6351584.354.35
23Q3 (15)189.112.74-7.27.5610.69-34.775.4914.85-5.020.356.069.384.007.74-29.712.9011.792.350.193.2317.8649430.0-5.94
23Q2 (14)184.074.77-19.856.834.27-47.74.78-5.53-10.820.3310.010.03.71-0.47-34.752.60-9.8311.270.184.9937.2549430.0-5.94
23Q1 (13)175.692.25-24.16.55-24.89-49.925.063.276.980.311.117.143.73-26.54-34.022.881.040.950.178.6741.1749430.0-5.94
22Q4 (12)171.83-15.68-27.988.72-24.76-34.534.9-15.22-11.550.27-15.628.05.07-10.77-9.12.850.5422.820.160.0649.974943-5.94-5.94
22Q3 (11)203.78-11.27-16.3711.59-11.26-3.985.787.8416.770.326.6723.085.690.0214.822.8421.5439.620.1620.2247.1752550.013.16
22Q2 (10)229.67-0.78-0.713.06-0.1549.265.3613.3234.340.37.1420.05.690.6350.322.3314.2135.290.137.9920.8552550.013.16
22Q1 (9)231.48-2.9823.8513.08-1.8104.384.73-14.6277.820.2812.07.695.651.2265.022.04-11.9943.570.1215.44-13.0552550.013.16
21Q4 (8)238.6-2.0846.4913.3210.36200.05.5411.92117.250.25-3.85-3.855.5812.7104.792.3214.348.310.10-1.8-34.36525513.1613.16
21Q3 (7)243.675.3576.9612.0737.94174.944.9524.06139.130.264.013.044.9530.9455.372.0317.7635.130.11-1.28-36.1246440.08.53
21Q2 (6)231.323.7681.978.7536.7266.033.9950.091.830.25-3.8519.053.7810.47-8.761.7321.215.420.11-22.3-34.5846440.08.53
21Q1 (5)186.914.7547.716.444.145.792.664.3110.830.260.018.183.4225.62-28.381.42-9.09-24.970.14-12.85-19.9946440.09.97
20Q4 (4)162.8818.290.04.441.140.02.5523.190.00.2613.040.02.73-14.50.01.574.140.00.16-4.430.046448.530.0
20Q3 (3)137.78.330.04.39-16.70.02.07-0.480.00.239.520.03.19-23.10.01.50-8.130.00.171.10.042790.00.0
20Q2 (2)127.110.460.05.27-12.890.02.08-13.330.00.21-4.550.04.15-13.290.01.64-13.730.00.17-4.980.042791.330.0
20Q1 (1)126.530.00.06.050.00.02.40.00.00.220.00.04.780.00.01.900.00.00.170.00.042230.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)739.820.9430.787.2523.3410.251.5418.464.166.253.159.230.2117.3651580.0
2023 (9)732.95-12.4128.7-38.2121.171.931.310.173.92-29.462.8916.360.1825.7751584.35
2022 (8)836.76-7.0846.4514.6120.7721.181.1816.835.5523.332.4830.40.1425.734943-5.94
2021 (7)900.4762.4840.53101.1417.1488.351.018.64.5023.81.9015.930.11-33.16525513.16
2020 (6)554.22-7.1520.15-15.349.1-4.710.931.093.64-8.821.642.620.178.8746448.53
2019 (5)596.88-19.1823.8-27.469.55-10.580.92-8.03.99-10.241.6010.640.1513.8442791.33
2018 (4)738.563.7932.8113.3310.68-2.551.03.094.449.191.45-6.110.14-0.6742232.7
2017 (3)711.5934.6528.9526.7510.9612.30.97-4.94.07-5.871.54-16.60.14-29.3741123.73
2016 (2)528.476.1522.8422.349.769.541.0220.04.3215.251.853.190.1913.0539641.75
2015 (1)497.85-17.818.67-8.448.911.250.8513.333.7501.7900.17038967.68

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