. 愛玩股

   玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.93-12.830.220.070.040.00.08-20.0-11.110002.3914.687.512.73-8.26-31.740.00001010.0-15.13
24Q2 (19)3.3654.1351.350.0716.6716.670.125.011.110002.08-24.31-22.922.98-18.9-26.590.00001010.0-15.13
24Q1 (18)2.18-7.235.830.060.00.00.08-20.0-11.110002.757.8-5.53.67-13.76-16.00.00001010.0-15.13
23Q4 (17)2.354.44-9.620.0620.00.00.111.11-23.080002.5514.8910.644.266.38-14.890.0000101-15.13-15.13
23Q3 (16)2.251.35-2.170.05-16.67-16.670.090.012.50002.22-17.78-14.814.00-1.3315.00.00001190.020.2
23Q2 (15)2.227.77-2.20.060.020.00.090.012.50002.70-7.2122.74.05-7.2115.030.00001190.020.2
23Q1 (14)2.06-20.77-1.90.060.020.00.09-30.7750.00002.9126.2122.334.37-12.6252.910.00001190.020.2
22Q4 (13)2.613.0413.040.060.00.00.1362.50.00002.31-11.54-11.545.0043.75-11.540.000011920.220.2
22Q3 (12)2.31.32-9.450.0620.00.00.080.0-38.460002.6118.4310.433.48-1.3-32.040.0000990.016.47
22Q2 (11)2.278.1-12.690.050.00.00.0833.33-11.110002.20-7.4914.543.5223.351.810.0000990.016.47
22Q1 (10)2.1-8.7-2.330.05-16.67-16.670.06-53.85-40.00002.38-8.73-14.682.86-49.45-38.570.0000990.016.47
21Q4 (9)2.3-9.45-1.710.060.0-33.330.130.08.330002.6110.43-32.175.6510.4310.220.00009916.4716.47
21Q3 (8)2.54-2.3119.810.0620.020.00.1344.44116.670002.3622.830.165.1247.8680.840.0000850.0-25.44
21Q2 (7)2.620.9354.760.05-16.670.00.09-10.028.570001.92-31.09-35.383.46-25.58-16.920.0000850.0-25.44
21Q1 (6)2.15-8.1253.570.06-33.3320.00.1-16.6766.670002.79-27.44-21.864.65-9.38.530.0000850.0-25.44
20Q4 (5)2.3410.3817.590.0980.080.00.12100.050.00003.8563.0853.085.1381.227.560.000085-25.44-25.44
20Q3 (4)2.1226.190.00.050.00.00.06-14.290.0000.02.36-20.750.02.83-32.080.00.0000.01140.00.0
20Q2 (3)1.6820.00.00.050.00.00.0716.670.0000.02.98-16.670.04.17-2.780.00.0000.01140.00.0
20Q1 (2)1.4-29.650.00.050.00.00.06-25.00.0000.03.5742.140.04.296.610.00.0000.01140.00.0
19Q4 (1)1.990.00.00.050.00.00.080.00.000.00.02.510.00.04.020.00.00.000.00.01140.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)8.87-4.310.234.550.372.78002.599.264.177.410.0001190.0
2022 (9)9.27-3.340.22-4.350.36-20.0002.37-1.053.88-17.240.00011920.2
2021 (8)9.5927.190.23-4.170.4545.16002.40-24.654.6914.130.0009916.47
2020 (7)7.54-16.220.249.090.31-6.06003.1830.214.1112.130.00085-25.44
2019 (6)9.0-32.740.22-15.380.33-8.33002.4425.793.6736.280.0001140.0
2018 (5)13.385.520.2618.180.36-16.28001.9412.02.69-20.660.000114-5.0
2017 (4)12.6835.040.2215.790.437.5001.74-14.253.39-20.390.0001200.0
2016 (3)9.39-14.010.19-45.710.4-2.44002.02-36.874.2613.460.0001206.19
2015 (2)10.92-14.950.3566.670.41-18.0003.2195.973.75-3.580.000113-18.71
2014 (1)12.84-35.250.21-16.00.5-19.35001.6403.8900.000139-51.74

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