玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)39.57-21.53-11.041.11-20.7138.752.6125.4894.780.490.0-3.922.811.0555.976.6059.92118.941.2427.458.013330.00.0
24Q3 (19)50.438.766.981.438.6159.092.0810.646.670.494.26-12.52.7827.4548.714.121.73-0.290.97-4.14-18.2113330.0-1.7
24Q2 (18)46.374.8413.791.0117.4436.491.88-10.48-34.040.479.3-11.322.1812.0219.944.05-14.61-42.031.014.26-22.0713330.0-1.7
24Q1 (17)44.23-0.56-4.660.867.511.692.156.72-3.230.43-15.69-12.241.948.1117.144.7557.61.50.97-15.21-7.9613330.0-1.7
23Q4 (16)44.48-5.64-20.830.8-9.09-8.051.34-31.28-52.820.51-8.932.01.80-3.6516.143.01-27.17-40.411.15-3.4828.831333-1.7-1.7
23Q3 (15)47.1415.68-29.570.8818.92-18.521.95-31.58-14.10.565.66-1.751.872.815.694.14-40.8521.971.19-8.6639.4913560.05.12
23Q2 (14)40.75-12.16-30.280.74-3.9-36.752.8531.3431.940.538.1620.451.829.41-9.286.9949.5189.261.3023.1372.7713560.05.12
23Q1 (13)46.39-17.43-10.980.77-11.49-34.752.17-23.598.50.49-2.025.641.667.18-26.74.68-7.4721.881.0618.6841.1313560.05.12
22Q4 (12)56.18-16.06-29.340.87-19.44-15.532.8425.11776.190.5-12.284.171.55-4.0319.545.0649.051056.990.894.547.4213565.125.12
22Q3 (11)66.9314.5123.491.08-7.69-6.092.275.09-15.930.5729.55-13.641.61-19.39-23.953.39-8.22-31.920.8513.13-30.0612900.0-44.87
22Q2 (10)58.4512.17-0.651.17-0.85-3.312.168.0-46.930.4412.82-63.332.00-11.6-2.683.70-3.71-46.580.750.58-63.0912900.0-44.87
22Q1 (9)52.11-34.46-2.851.1814.56-13.242.0576.19-27.80.39-18.75-66.952.2674.8-10.693.84826.58-25.680.7523.97-65.9812900.0-44.87
21Q4 (8)79.5146.761.671.03-10.43-23.7-0.42-115.56-117.650.48-27.27-56.761.30-38.95-52.81-0.53-110.6-110.920.60-50.42-73.251290-44.87-44.87
21Q3 (7)54.2-7.8710.521.15-4.9611.652.7-33.66-8.780.66-45.0-56.862.123.161.024.98-27.99-17.471.22-40.3-60.9723400.0-1.22
21Q2 (6)58.839.68108.841.21-11.0380.64.0746.9363.451.21.69-33.332.06-18.88-13.526.9233.97-21.732.04-7.28-68.0823400.0-1.22
21Q1 (5)53.649.0720.111.360.7433.332.7716.39-2.121.186.31-31.42.54-7.6411.015.166.71-18.512.20-2.53-42.8823400.012.39
20Q4 (4)49.180.290.01.3531.070.02.38-19.590.01.11-27.450.02.7530.690.04.84-19.820.02.26-27.660.02340-1.220.0
20Q3 (3)49.0474.090.01.0353.730.02.9618.880.01.53-15.00.02.10-11.690.06.04-31.710.03.12-51.170.023690.00.0
20Q2 (2)28.17-36.920.00.67-34.310.02.49-12.010.01.84.650.02.384.140.08.8439.490.06.3965.910.0236913.780.0
20Q1 (1)44.660.00.01.020.00.02.830.00.01.720.00.02.280.00.06.340.00.03.850.00.020820.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)180.61.034.3836.888.664.211.88-10.052.4335.474.803.141.04-10.9713330.0
2023 (9)178.75-23.513.2-25.588.31-10.362.099.421.79-2.714.6517.191.1743.051333-1.7
2022 (8)233.68-5.074.3-9.289.271.641.91-45.741.84-4.433.977.080.82-42.8413565.12
2021 (7)246.1743.914.7416.469.12-14.373.52-42.581.93-19.073.70-40.491.43-60.11290-44.87
2020 (6)171.06-23.194.07-7.9210.65-4.576.133.92.3819.886.2324.243.5835.272340-1.22
2019 (5)222.71-8.844.4210.2211.162.765.941.831.9820.925.0112.732.6555.59236913.78
2018 (4)244.3221.474.013.0810.8619.744.16-34.281.64-15.134.44-1.431.70-45.9208234.76
2017 (3)201.1426.593.89-20.779.0710.486.3395.981.93-37.424.51-12.733.1554.8115452.39
2016 (2)158.89-5.714.9118.038.2112.313.23-23.463.0925.175.1719.112.03-18.831509-1.82
2015 (1)168.51-23.424.16-6.737.31-15.784.22-4.742.4704.3402.50015372.54

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。