玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)79.95-9.35-6.646.83-3.811.784.140.982.994.27-0.478.18.546.1219.745.1811.410.315.349.815.79105840.00.0
24Q3 (19)88.2-3.31-1.527.14.7213.64.11.749.634.293.3711.148.058.3115.354.655.2211.324.866.9112.85105840.0-2.98
24Q2 (18)91.2210.374.86.789.3513.194.031.7712.574.158.0715.287.43-0.928.04.42-7.797.414.55-2.0810.0105840.0-2.98
24Q1 (17)82.65-3.490.556.21.478.583.96-1.4912.183.84-2.7810.037.505.147.994.792.0711.574.650.739.43105840.0-2.98
23Q4 (16)85.64-4.382.56.11-2.245.534.027.4913.563.952.338.227.132.232.954.6912.4110.794.617.025.5810584-2.98-2.98
23Q3 (15)89.562.9-13.586.254.34-5.873.744.477.473.867.22-1.536.981.48.914.181.5324.364.314.2113.94109090.0-5.67
23Q2 (14)87.045.89-16.725.994.9-10.193.581.42-5.543.63.154.656.88-0.937.834.11-4.2213.424.14-2.5825.66109090.0-5.67
23Q1 (13)82.2-1.62-13.015.71-1.38-12.563.53-0.2818.863.49-4.38-10.286.950.240.524.291.3636.634.25-2.813.13109090.0-5.67
22Q4 (12)83.55-19.381.115.79-12.8-24.313.541.727.273.65-6.89-2.936.938.16-25.154.2426.176.094.3715.49-3.9910909-5.67-5.67
22Q3 (11)103.63-0.8416.336.64-0.4515.683.48-8.187.083.9213.9514.626.410.4-0.563.36-7.4-7.963.7814.92-1.47115650.00.8
22Q2 (10)104.5110.614.086.672.14-1.043.7927.6114.53.44-11.57-8.996.38-7.65-13.253.6315.370.373.29-20.05-20.23115650.00.8
22Q1 (9)94.4914.3510.336.53-14.644.482.97-10.0-7.193.893.469.586.91-25.35-5.313.14-21.3-15.884.12-9.53-0.69115650.00.8
21Q4 (8)82.63-7.240.727.6533.2812.53.31.542.173.769.948.369.2643.6811.73.999.461.444.5518.527.58115650.80.8
21Q3 (7)89.08-2.766.525.74-14.84-3.533.25-1.812.853.42-9.52-3.936.44-12.42-9.433.650.98-3.443.84-6.95-9.81114730.0-0.38
21Q2 (6)91.616.9725.946.747.8426.933.313.4418.213.786.4817.397.360.810.783.61-3.3-6.144.13-0.46-6.79114730.0-0.38
21Q1 (5)85.644.3933.426.25-8.0925.253.2-0.938.113.552.3117.947.30-11.95-6.123.74-5.09-18.974.15-2.0-11.6114730.010.25
20Q4 (4)82.04-1.90.06.814.290.03.232.220.03.47-2.530.08.2916.50.03.944.20.04.23-0.640.011473-0.380.0
20Q3 (3)83.6314.970.05.9512.050.03.1612.860.03.5610.560.07.11-2.540.03.78-1.840.04.26-3.840.0115170.00.0
20Q2 (2)72.7413.320.05.316.410.02.8-5.410.03.226.980.07.30-6.10.03.85-16.520.04.43-5.60.01151710.680.0
20Q1 (1)64.190.00.04.990.00.02.960.00.03.010.00.07.770.00.04.610.00.04.690.00.0104060.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)342.03-0.726.9111.816.239.1516.5511.157.8712.594.759.914.8411.93105840.0
2023 (9)344.44-10.8124.07-6.0914.877.9114.89-0.076.995.294.3220.994.3212.0410584-2.98
2022 (8)386.1810.6725.63-2.8813.785.5114.92.696.64-12.243.57-4.663.86-7.2110909-5.67
2021 (7)348.9615.3226.3914.5413.067.414.519.437.56-0.683.74-6.874.16-5.11115650.8
2020 (6)302.6-5.8123.04-9.0812.16-10.3213.26-5.567.61-3.474.02-4.794.380.2711473-0.38
2019 (5)321.271.9125.34-1.3213.5610.7814.049.867.89-3.174.228.714.377.81151710.68
2018 (4)315.263.2525.681.712.245.0612.787.218.15-1.53.881.764.053.8410406-4.23
2017 (3)305.333.5225.252.5211.6514.6711.924.388.27-0.973.8210.763.900.83108661.31
2016 (2)294.94-5.5924.63-11.4310.16-0.9711.428.568.35-6.193.444.893.8714.98107252.12
2015 (1)312.4-6.1727.81-2.7310.268.3410.5249.868.9003.2803.37010502-8.46

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