玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)3.57-6.317.050.1623.0833.330.5252.94-1.890.020.00.04.4831.3513.9114.5763.22-16.180.566.72-14.57000
24Q3 (19)3.81-19.1128.280.13-31.58-7.140.34-10.53-19.050.020.00.03.41-15.42-27.628.9210.61-36.90.5223.62-22.05000
24Q2 (18)4.7173.811.880.19111.1146.150.388.57-2.560.02-33.33-33.334.0321.4730.648.07-37.53-12.910.42-61.64-40.41000
24Q1 (17)2.71-11.15-19.580.09-25.012.50.35-33.9616.670.0350.050.03.32-15.5939.912.92-25.6845.081.1168.8286.53000
23Q4 (16)3.052.69-30.840.12-14.29-25.00.5326.19-27.40.020.0-33.333.93-16.538.4417.3822.884.980.66-2.62-3.61000
23Q3 (15)2.97-29.45-23.260.147.697.690.427.692.440.02-33.330.04.7152.6540.3314.1452.6533.480.67-5.530.3000
23Q2 (14)4.2124.93-19.660.1362.5-38.10.3930.08.330.0350.050.03.0930.08-22.959.264.0634.840.7120.0786.7000
23Q1 (13)3.37-23.58-42.390.08-50.0-46.670.3-58.93.450.02-33.33-33.332.37-34.57-7.428.90-46.2279.580.59-12.7615.73000
22Q4 (12)4.4113.95-37.970.1623.08-40.740.7378.0548.980.0350.00.03.638.01-4.4616.5556.25140.190.6831.6361.2200-100.0
22Q3 (11)3.87-26.15-32.220.13-38.1-38.10.4113.8941.380.020.00.03.36-16.18-8.6610.5954.21108.60.5235.447.5500-100.0
22Q2 (10)5.24-10.43-9.340.2140.0-12.50.3624.1412.50.02-33.33-33.334.0156.3-3.486.8738.5924.090.38-25.57-26.4600-100.0
22Q1 (9)5.85-17.72-37.370.15-44.44-48.280.29-40.82-19.440.030.050.02.56-32.48-17.424.96-28.0728.610.5121.54139.490-100.0-100.0
21Q4 (8)7.1124.52-16.450.2728.57-28.950.4968.9716.670.0350.00.03.803.25-14.966.8935.739.640.4220.4619.692220.00.0
21Q3 (7)5.71-1.21-35.040.21-12.5-4.550.29-9.38-21.620.02-33.330.03.68-11.4346.945.08-8.2620.660.35-32.5253.942220.00.0
21Q2 (6)5.78-38.120.170.24-17.24100.00.32-11.113.230.0350.050.04.1533.7399.655.5443.643.050.52142.3949.742220.00.0
21Q1 (5)9.349.75-4.210.29-23.6820.830.36-14.292.860.02-33.33-33.333.10-30.4726.143.85-21.97.370.21-39.26-30.412220.00.0
20Q4 (4)8.51-3.190.00.3872.730.00.4213.510.00.0350.00.04.4778.410.04.9417.250.00.3554.940.02220.00.0
20Q3 (3)8.7952.340.00.2283.330.00.3719.350.00.020.00.02.5020.350.04.21-21.650.00.23-34.360.02220.00.0
20Q2 (2)5.77-40.820.00.12-50.00.00.31-11.430.00.02-33.330.02.08-15.510.05.3749.670.00.3512.650.02220.00.0
20Q1 (1)9.750.00.00.240.00.00.350.00.00.030.00.02.460.00.03.590.00.00.310.00.02220.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)14.818.90.5616.671.59-3.050.111.113.787.1310.74-10.970.682.0300
2023 (9)13.6-29.790.48-26.151.64-8.380.09-10.03.535.1812.0630.490.6628.1800
2022 (8)19.37-30.70.65-35.641.7923.450.10.03.36-7.149.2478.130.5244.300
2021 (7)27.95-14.841.015.211.45-0.680.10.03.6123.545.1916.620.3617.422220.0
2020 (6)32.8221.470.963.231.4610.610.1-23.082.93-15.024.45-8.940.30-36.672220.0
2019 (5)27.0296.650.934.491.320.760.130.03.44-46.864.89-48.760.48-49.152220.0
2018 (4)13.74-20.440.899.881.31-6.430.13-7.146.4838.119.5317.610.9516.712220.0
2017 (3)17.271.110.816.581.4-6.670.140.04.695.418.11-7.690.81-1.12220.0
2016 (2)17.08-25.450.764.111.5-1.960.14-17.654.4539.658.7831.50.8210.462223.74
2015 (1)22.91-58.680.73-35.961.53-30.770.170.03.1906.6800.7402141.9

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