- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 207.58 | -2.86 | -10.01 | 19.36 | -8.89 | -14.94 | 15.5 | -11.93 | -17.07 | 0.82 | 18.84 | 582.35 | 9.33 | -6.21 | -5.47 | 7.47 | -9.34 | -7.84 | 0.40 | 22.34 | 636.03 | 8715 | 0.0 | 0.0 |
| 24Q3 (19) | 213.69 | -6.68 | 4.24 | 21.25 | -5.35 | -11.75 | 17.6 | 4.02 | 22.14 | 0.69 | -9.21 | -1.43 | 9.94 | 1.43 | -15.35 | 8.24 | 11.46 | 17.16 | 0.32 | -2.71 | -5.44 | 8715 | 0.0 | -12.31 |
| 24Q2 (18) | 228.98 | 10.35 | 17.42 | 22.45 | 4.81 | -10.66 | 16.92 | 4.12 | 43.76 | 0.76 | 13.43 | -21.65 | 9.80 | -5.02 | -23.92 | 7.39 | -5.64 | 22.43 | 0.33 | 2.79 | -33.27 | 8715 | 0.0 | -12.31 |
| 24Q1 (17) | 207.5 | -10.05 | 8.91 | 21.42 | -5.89 | 16.16 | 16.25 | -13.06 | -6.23 | 0.67 | 494.12 | -17.28 | 10.32 | 4.63 | 6.65 | 7.83 | -3.34 | -13.91 | 0.32 | 538.14 | -24.05 | 8715 | 0.0 | -12.31 |
| 23Q4 (16) | 230.68 | 12.53 | 9.69 | 22.76 | -5.48 | 136.34 | 18.69 | 29.7 | -31.41 | -0.17 | -124.29 | -121.25 | 9.87 | -16.01 | 115.46 | 8.10 | 15.26 | -37.47 | -0.07 | -121.58 | -119.37 | 8715 | -12.31 | -12.31 |
| 23Q3 (15) | 204.99 | 5.12 | 6.29 | 24.08 | -4.18 | 13.37 | 14.41 | 22.43 | -0.41 | 0.7 | -27.84 | -17.65 | 11.75 | -8.84 | 6.66 | 7.03 | 16.47 | -6.31 | 0.34 | -31.35 | -22.52 | 9938 | 0.0 | -19.87 |
| 23Q2 (14) | 195.01 | 2.36 | 10.02 | 25.13 | 36.28 | 17.98 | 11.77 | -32.08 | -10.9 | 0.97 | 19.75 | 44.78 | 12.89 | 33.14 | 7.24 | 6.04 | -33.65 | -19.02 | 0.50 | 17.0 | 31.59 | 9938 | 0.0 | -19.87 |
| 23Q1 (13) | 190.52 | -9.41 | 0.07 | 18.44 | 91.48 | -10.05 | 17.33 | -36.4 | 33.62 | 0.81 | 1.25 | 179.31 | 9.68 | 111.37 | -10.11 | 9.10 | -29.8 | 33.52 | 0.43 | 11.76 | 179.11 | 9938 | 0.0 | -19.87 |
| 22Q4 (12) | 210.3 | 9.04 | 3.65 | 9.63 | -54.66 | -50.0 | 27.25 | 88.32 | 75.69 | 0.8 | -5.88 | -31.62 | 4.58 | -58.42 | -51.76 | 12.96 | 72.7 | 69.5 | 0.38 | -13.69 | -34.03 | 9938 | -19.87 | -19.87 |
| 22Q3 (11) | 192.86 | 8.81 | -0.46 | 21.24 | -0.28 | 1.58 | 14.47 | 9.54 | 14.75 | 0.85 | 26.87 | -39.72 | 11.01 | -8.35 | 2.05 | 7.50 | 0.67 | 15.29 | 0.44 | 16.6 | -39.43 | 12402 | 0.0 | 0.0 |
| 22Q2 (10) | 177.25 | -6.9 | -1.04 | 21.3 | 3.9 | 6.87 | 13.21 | 1.85 | 2.32 | 0.67 | 131.03 | 415.38 | 12.02 | 11.6 | 8.0 | 7.45 | 9.4 | 3.4 | 0.38 | 148.15 | 420.79 | 12402 | 0.0 | 0.0 |
| 22Q1 (9) | 190.38 | -6.17 | -7.0 | 20.5 | 6.44 | 6.49 | 12.97 | -16.38 | 3.59 | 0.29 | -75.21 | -67.42 | 10.77 | 13.43 | 14.51 | 6.81 | -10.88 | 11.39 | 0.15 | -73.58 | -64.96 | 12402 | 0.0 | 0.0 |
| 21Q4 (8) | 202.89 | 4.71 | -15.62 | 19.26 | -7.89 | 3.33 | 15.51 | 23.0 | 7.04 | 1.17 | -17.02 | -84.9 | 9.49 | -12.04 | 22.45 | 7.64 | 17.46 | 26.85 | 0.58 | -20.76 | -82.11 | 12402 | 0.0 | 0.0 |
| 21Q3 (7) | 193.76 | 8.18 | -8.51 | 20.91 | 4.92 | 8.57 | 12.61 | -2.32 | -17.2 | 1.41 | 984.62 | -49.28 | 10.79 | -3.02 | 18.67 | 6.51 | -9.71 | -9.5 | 0.73 | 902.61 | -44.56 | 12402 | 0.0 | 0.0 |
| 21Q2 (6) | 179.11 | -12.51 | -9.55 | 19.93 | 3.53 | 0.0 | 12.91 | 3.12 | -9.78 | 0.13 | -85.39 | -86.6 | 11.13 | 18.33 | 10.56 | 7.21 | 17.85 | -0.26 | 0.07 | -83.31 | -85.18 | 12402 | 0.0 | 0.0 |
| 21Q1 (5) | 204.71 | -14.86 | 16.5 | 19.25 | 3.27 | 1.37 | 12.52 | -13.6 | -6.29 | 0.89 | -88.52 | -58.41 | 9.40 | 21.3 | -12.99 | 6.12 | 1.49 | -19.56 | 0.43 | -86.51 | -64.3 | 12402 | 0.0 | 0.0 |
| 20Q4 (4) | 240.44 | 13.53 | 0.0 | 18.64 | -3.22 | 0.0 | 14.49 | -4.86 | 0.0 | 7.75 | 178.78 | 0.0 | 7.75 | -14.75 | 0.0 | 6.03 | -16.2 | 0.0 | 3.22 | 145.56 | 0.0 | 12402 | 0.0 | 0.0 |
| 20Q3 (3) | 211.79 | 6.95 | 0.0 | 19.26 | -3.36 | 0.0 | 15.23 | 6.43 | 0.0 | 2.78 | 186.6 | 0.0 | 9.09 | -9.64 | 0.0 | 7.19 | -0.49 | 0.0 | 1.31 | 167.96 | 0.0 | 12402 | 0.0 | 0.0 |
| 20Q2 (2) | 198.02 | 12.69 | 0.0 | 19.93 | 4.95 | 0.0 | 14.31 | 7.11 | 0.0 | 0.97 | -54.67 | 0.0 | 10.06 | -6.87 | 0.0 | 7.23 | -4.95 | 0.0 | 0.49 | -59.78 | 0.0 | 12402 | 0.0 | 0.0 |
| 20Q1 (1) | 175.72 | 0.0 | 0.0 | 18.99 | 0.0 | 0.0 | 13.36 | 0.0 | 0.0 | 2.14 | 0.0 | 0.0 | 10.81 | 0.0 | 0.0 | 7.60 | 0.0 | 0.0 | 1.22 | 0.0 | 0.0 | 12402 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 857.76 | 4.45 | 84.48 | -6.56 | 66.27 | 6.54 | 2.94 | 27.27 | 9.85 | -10.54 | 7.73 | 2.0 | 0.34 | 21.85 | 8715 | 0.0 |
| 2023 (9) | 821.21 | 6.54 | 90.41 | 24.39 | 62.2 | -8.39 | 2.31 | -11.49 | 11.01 | 16.76 | 7.57 | -14.02 | 0.28 | -16.93 | 8715 | -12.31 |
| 2022 (8) | 770.79 | -1.24 | 72.68 | -8.39 | 67.9 | 26.77 | 2.61 | -27.5 | 9.43 | -7.24 | 8.81 | 28.37 | 0.34 | -26.59 | 9938 | -19.87 |
| 2021 (7) | 780.48 | -5.51 | 79.34 | 3.28 | 53.56 | -6.67 | 3.6 | -73.61 | 10.17 | 9.3 | 6.86 | -1.23 | 0.46 | -72.07 | 12402 | 0.0 |
| 2020 (6) | 825.98 | -3.48 | 76.82 | -4.19 | 57.39 | -11.23 | 13.64 | 69.65 | 9.30 | -0.73 | 6.95 | -8.03 | 1.65 | 75.77 | 12402 | 0.0 |
| 2019 (5) | 855.79 | -2.88 | 80.18 | -4.73 | 64.65 | 12.12 | 8.04 | 172.54 | 9.37 | -1.9 | 7.55 | 15.45 | 0.94 | 180.62 | 12402 | 0.0 |
| 2018 (4) | 881.16 | -6.37 | 84.16 | -9.34 | 57.66 | -32.47 | 2.95 | 4.24 | 9.55 | -3.17 | 6.54 | -27.87 | 0.33 | 11.33 | 12402 | 7.04 |
| 2017 (3) | 941.11 | -16.1 | 92.83 | 7.03 | 85.38 | 6.61 | 2.83 | -3.74 | 9.86 | 27.57 | 9.07 | 27.06 | 0.30 | 14.73 | 11586 | 4.62 |
| 2016 (2) | 1121.67 | -8.45 | 86.73 | -7.8 | 80.09 | 0.36 | 2.94 | -0.34 | 7.73 | 0.71 | 7.14 | 9.63 | 0.26 | 8.87 | 11074 | -3.45 |
| 2015 (1) | 1225.26 | 1.59 | 94.07 | 5.2 | 79.8 | 4.34 | 2.95 | -16.67 | 7.68 | 0 | 6.51 | 0 | 0.24 | 0 | 11470 | 15.89 |
