- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 145.42 | -10.16 | -3.39 | 10.38 | -2.17 | -9.97 | 5.39 | 10.91 | 22.5 | 3.58 | -9.37 | -1.1 | 7.14 | 8.9 | -6.81 | 3.71 | 23.45 | 26.8 | 2.46 | 0.89 | 2.37 | 0 | 0 | 0 |
| 24Q3 (19) | 161.87 | -10.46 | -3.0 | 10.61 | -3.81 | -3.81 | 4.86 | 2.1 | 1.89 | 3.95 | 5.61 | 8.82 | 6.55 | 7.43 | -0.84 | 3.00 | 14.03 | 5.03 | 2.44 | 17.95 | 12.18 | 0 | 0 | 0 |
| 24Q2 (18) | 180.78 | 7.5 | 3.97 | 11.03 | 12.21 | 7.3 | 4.76 | 19.3 | -3.45 | 3.74 | 18.35 | 11.64 | 6.10 | 4.38 | 3.2 | 2.63 | 10.98 | -7.13 | 2.07 | 10.1 | 7.38 | 0 | 0 | 0 |
| 24Q1 (17) | 168.17 | 11.72 | 9.67 | 9.83 | -14.74 | 12.99 | 3.99 | -9.32 | 3.64 | 3.16 | -12.71 | 10.1 | 5.85 | -23.69 | 3.02 | 2.37 | -18.83 | -5.5 | 1.88 | -21.86 | 0.4 | 0 | 0 | 0 |
| 23Q4 (16) | 150.53 | -9.79 | 18.36 | 11.53 | 4.53 | 25.05 | 4.4 | -7.76 | -2.65 | 3.62 | -0.28 | 17.53 | 7.66 | 15.88 | 5.66 | 2.92 | 2.26 | -17.75 | 2.40 | 10.55 | -0.7 | 0 | 0 | 0 |
| 23Q3 (15) | 166.87 | -4.03 | 14.8 | 11.03 | 7.3 | 15.74 | 4.77 | -3.25 | 29.27 | 3.63 | 8.36 | -0.82 | 6.61 | 11.8 | 0.82 | 2.86 | 0.82 | 12.61 | 2.18 | 12.91 | -13.6 | 0 | 0 | 0 |
| 23Q2 (14) | 173.88 | 13.4 | 39.79 | 10.28 | 18.16 | 21.23 | 4.93 | 28.05 | 8.83 | 3.35 | 16.72 | 13.56 | 5.91 | 4.2 | -13.28 | 2.84 | 12.93 | -22.15 | 1.93 | 2.94 | -18.76 | 0 | 0 | 0 |
| 23Q1 (13) | 153.34 | 20.57 | 37.43 | 8.7 | -5.64 | 15.69 | 3.85 | -14.82 | 25.0 | 2.87 | -6.82 | 15.26 | 5.67 | -21.74 | -15.82 | 2.51 | -29.35 | -9.04 | 1.87 | -22.72 | -16.13 | 0 | 0 | 0 |
| 22Q4 (12) | 127.18 | -12.51 | 14.3 | 9.22 | -3.25 | -0.43 | 4.52 | 22.49 | 8.65 | 3.08 | -15.85 | 13.24 | 7.25 | 10.58 | -12.89 | 3.55 | 40.0 | -4.94 | 2.42 | -3.82 | -0.93 | 0 | 0 | 0 |
| 22Q3 (11) | 145.36 | 16.86 | 40.47 | 9.53 | 12.38 | 26.56 | 3.69 | -18.54 | 7.58 | 3.66 | 24.07 | 31.65 | 6.56 | -3.83 | -9.9 | 2.54 | -30.29 | -23.41 | 2.52 | 6.17 | -6.28 | 0 | 0 | 0 |
| 22Q2 (10) | 124.39 | 11.48 | 22.38 | 8.48 | 12.77 | 13.22 | 4.53 | 47.08 | 35.63 | 2.95 | 18.47 | 0.68 | 6.82 | 1.15 | -7.49 | 3.64 | 31.93 | 10.82 | 2.37 | 6.27 | -17.73 | 0 | 0 | 0 |
| 22Q1 (9) | 111.58 | 0.28 | 11.83 | 7.52 | -18.79 | -1.31 | 3.08 | -25.96 | -6.38 | 2.49 | -8.46 | -8.79 | 6.74 | -19.02 | -11.75 | 2.76 | -26.17 | -16.28 | 2.23 | -8.71 | -18.44 | 0 | 0 | 0 |
| 21Q4 (8) | 111.27 | 7.53 | -7.91 | 9.26 | 22.97 | 5.83 | 4.16 | 21.28 | -38.82 | 2.72 | -2.16 | -16.56 | 8.32 | 14.37 | 14.92 | 3.74 | 12.79 | -33.57 | 2.44 | -9.01 | -9.4 | 0 | 0 | 0 |
| 21Q3 (7) | 103.48 | 1.81 | -9.45 | 7.53 | 0.53 | -15.87 | 3.43 | 2.69 | -2.83 | 2.78 | -5.12 | 11.65 | 7.28 | -1.25 | -7.09 | 3.31 | 0.87 | 7.31 | 2.69 | -6.81 | 23.3 | 0 | 0 | 0 |
| 21Q2 (6) | 101.64 | 1.86 | 11.35 | 7.49 | -1.71 | 9.02 | 3.34 | 1.52 | 3.09 | 2.93 | 7.33 | 15.35 | 7.37 | -3.5 | -2.09 | 3.29 | -0.34 | -7.42 | 2.88 | 5.36 | 3.6 | 0 | 0 | 0 |
| 21Q1 (5) | 99.78 | -17.42 | 22.64 | 7.62 | -12.91 | 14.76 | 3.29 | -51.62 | 13.45 | 2.73 | -16.26 | 7.91 | 7.64 | 5.46 | -6.43 | 3.30 | -41.41 | -7.49 | 2.74 | 1.41 | -12.01 | 0 | 0 | 0 |
| 20Q4 (4) | 120.83 | 5.73 | 0.0 | 8.75 | -2.23 | 0.0 | 6.8 | 92.63 | 0.0 | 3.26 | 30.92 | 0.0 | 7.24 | -7.53 | 0.0 | 5.63 | 82.19 | 0.0 | 2.70 | 23.83 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 114.28 | 25.2 | 0.0 | 8.95 | 30.28 | 0.0 | 3.53 | 8.95 | 0.0 | 2.49 | -1.97 | 0.0 | 7.83 | 4.06 | 0.0 | 3.09 | -12.98 | 0.0 | 2.18 | -21.7 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 91.28 | 12.19 | 0.0 | 6.87 | 3.46 | 0.0 | 3.24 | 11.72 | 0.0 | 2.54 | 0.4 | 0.0 | 7.53 | -7.78 | 0.0 | 3.55 | -0.42 | 0.0 | 2.78 | -10.52 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 81.36 | 0.0 | 0.0 | 6.64 | 0.0 | 0.0 | 2.9 | 0.0 | 0.0 | 2.53 | 0.0 | 0.0 | 8.16 | 0.0 | 0.0 | 3.56 | 0.0 | 0.0 | 3.11 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 656.25 | 1.81 | 41.85 | 0.77 | 19.0 | 5.79 | 14.42 | 7.13 | 6.38 | -1.02 | 2.90 | 3.91 | 2.20 | 5.23 | 0 | 0 |
| 2023 (9) | 644.61 | 26.76 | 41.53 | 19.48 | 17.96 | 13.53 | 13.46 | 10.51 | 6.44 | -5.75 | 2.79 | -10.44 | 2.09 | -12.82 | 0 | 0 |
| 2022 (8) | 508.51 | 22.19 | 34.76 | 9.0 | 15.82 | 11.17 | 12.18 | 9.14 | 6.84 | -10.79 | 3.11 | -9.01 | 2.40 | -10.68 | 0 | 0 |
| 2021 (7) | 416.17 | 2.06 | 31.89 | 2.18 | 14.23 | -13.6 | 11.16 | 2.95 | 7.66 | 0.11 | 3.42 | -15.35 | 2.68 | 0.87 | 0 | 0 |
| 2020 (6) | 407.75 | 22.14 | 31.21 | 8.97 | 16.47 | 19.0 | 10.84 | 1.59 | 7.65 | -10.78 | 4.04 | -2.57 | 2.66 | -16.82 | 0 | 0 |
| 2019 (5) | 333.83 | 6.48 | 28.64 | -3.11 | 13.84 | 7.79 | 10.67 | -5.41 | 8.58 | -9.01 | 4.15 | 1.23 | 3.20 | -11.17 | 0 | 0 |
| 2018 (4) | 313.51 | -1.04 | 29.56 | -3.81 | 12.84 | 10.21 | 11.28 | 23.01 | 9.43 | -2.8 | 4.10 | 11.37 | 3.60 | 24.3 | 0 | 0 |
| 2017 (3) | 316.79 | -10.64 | 30.73 | 2.06 | 11.65 | -16.25 | 9.17 | 31.56 | 9.70 | 14.21 | 3.68 | -6.27 | 2.89 | 47.23 | 0 | 0 |
| 2016 (2) | 354.51 | 7.81 | 30.11 | 4.01 | 13.91 | -15.49 | 6.97 | 12.42 | 8.49 | -3.52 | 3.92 | -21.61 | 1.97 | 4.28 | 7950 | 0.0 |
| 2015 (1) | 328.84 | -9.8 | 28.95 | -6.01 | 16.46 | -0.36 | 6.2 | -16.22 | 8.80 | 0 | 5.01 | 0 | 1.89 | 0 | 7950 | 0.0 |
