- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 35.47 | -10.25 | -36.12 | 0.16 | -5.88 | 0.0 | 0.79 | 6.76 | -10.23 | 0.54 | -1.82 | 42.11 | 0.45 | 4.86 | 56.55 | 2.23 | 18.95 | 40.54 | 1.52 | 9.39 | 122.47 | 0 | 0 | 0 |
| 24Q2 (19) | 39.52 | 5.56 | -29.34 | 0.17 | 6.25 | -10.53 | 0.74 | 1.37 | -12.94 | 0.55 | 7.84 | 3.77 | 0.43 | 0.66 | 26.63 | 1.87 | -3.97 | 23.21 | 1.39 | 2.17 | 46.86 | 0 | 0 | 0 |
| 24Q1 (18) | 37.44 | -19.1 | -34.35 | 0.16 | -11.11 | 6.67 | 0.73 | -49.31 | -6.41 | 0.51 | -63.04 | -13.56 | 0.43 | 9.88 | 62.48 | 1.95 | -37.34 | 42.56 | 1.36 | -54.32 | 31.67 | 0 | 0 | 0 |
| 23Q4 (17) | 46.28 | -16.66 | -41.44 | 0.18 | 12.5 | 0.0 | 1.44 | 63.64 | 37.14 | 1.38 | 263.16 | 10.4 | 0.39 | 34.99 | 70.76 | 3.11 | 96.34 | 134.19 | 2.98 | 335.74 | 88.52 | 0 | 0 | 0 |
| 23Q3 (16) | 55.53 | -0.72 | 29.11 | 0.16 | -15.79 | 0.0 | 0.88 | 3.53 | 1.15 | 0.38 | -28.3 | 8.57 | 0.29 | -15.18 | -22.55 | 1.58 | 4.28 | -21.66 | 0.68 | -27.79 | -15.91 | 0 | 0 | 0 |
| 23Q2 (15) | 55.93 | -1.93 | 32.5 | 0.19 | 26.67 | 11.76 | 0.85 | 8.97 | 3.66 | 0.53 | -10.17 | 103.85 | 0.34 | 29.16 | -15.65 | 1.52 | 11.12 | -21.77 | 0.95 | -8.4 | 53.84 | 0 | 0 | 0 |
| 23Q1 (14) | 57.03 | -27.84 | 2.41 | 0.15 | -16.67 | 0.0 | 0.78 | -25.71 | -11.36 | 0.59 | -52.8 | 145.83 | 0.26 | 15.48 | -2.35 | 1.37 | 2.94 | -13.45 | 1.03 | -34.59 | 140.06 | 0 | 0 | 0 |
| 22Q4 (13) | 79.03 | 83.75 | 66.1 | 0.18 | 12.5 | 12.5 | 1.05 | 20.69 | 15.38 | 1.25 | 257.14 | 127.27 | 0.23 | -38.77 | -32.27 | 1.33 | -34.32 | -30.53 | 1.58 | 94.37 | 36.83 | 0 | 0 | 0 |
| 22Q3 (12) | 43.01 | 1.9 | -12.67 | 0.16 | -5.88 | 14.29 | 0.87 | 6.1 | 17.57 | 0.35 | 34.62 | 94.44 | 0.37 | -7.63 | 30.87 | 2.02 | 4.12 | 34.62 | 0.81 | 32.11 | 122.65 | 0 | 0 | 0 |
| 22Q2 (11) | 42.21 | -24.21 | -13.91 | 0.17 | 13.33 | 13.33 | 0.82 | -6.82 | -8.89 | 0.26 | 8.33 | -13.33 | 0.40 | 49.53 | 31.64 | 1.94 | 22.94 | 5.83 | 0.62 | 42.93 | 0.67 | 0 | 0 | 0 |
| 22Q1 (10) | 55.69 | 17.04 | 22.99 | 0.15 | -6.25 | -28.57 | 0.88 | -3.3 | -16.19 | 0.24 | -56.36 | 20.0 | 0.27 | -19.9 | -41.92 | 1.58 | -17.38 | -31.86 | 0.43 | -62.72 | -2.43 | 0 | 0 | 0 |
| 21Q4 (9) | 47.58 | -3.39 | -15.86 | 0.16 | 14.29 | -5.88 | 0.91 | 22.97 | -7.14 | 0.55 | 205.56 | 103.7 | 0.34 | 18.3 | 11.86 | 1.91 | 27.29 | 10.36 | 1.16 | 216.28 | 142.11 | 0 | 0 | 0 |
| 21Q3 (8) | 49.25 | 0.45 | -32.03 | 0.14 | -6.67 | -26.32 | 0.74 | -17.78 | -14.94 | 0.18 | -40.0 | -21.74 | 0.28 | -7.08 | 8.41 | 1.50 | -18.15 | 25.14 | 0.37 | -40.27 | 15.14 | 0 | 0 | 0 |
| 21Q2 (7) | 49.03 | 8.28 | -28.91 | 0.15 | -28.57 | 0.0 | 0.9 | -14.29 | 12.5 | 0.3 | 50.0 | 57.89 | 0.31 | -34.03 | 40.67 | 1.84 | -20.84 | 58.25 | 0.61 | 38.53 | 122.11 | 0 | 0 | 0 |
| 21Q1 (6) | 45.28 | -19.93 | -17.66 | 0.21 | 23.53 | 31.25 | 1.05 | 7.14 | 40.0 | 0.2 | -25.93 | -20.0 | 0.46 | 54.28 | 59.4 | 2.32 | 33.81 | 70.02 | 0.44 | -7.49 | -2.84 | 0 | 0 | 0 |
| 20Q4 (5) | 56.55 | -21.96 | 14.78 | 0.17 | -10.53 | -22.73 | 0.98 | 12.64 | -2.0 | 0.27 | 17.39 | -6.9 | 0.30 | 14.65 | -32.68 | 1.73 | 44.34 | -14.62 | 0.48 | 50.42 | -18.88 | 0 | 0 | 0 |
| 20Q3 (4) | 72.46 | 5.06 | 0.0 | 0.19 | 26.67 | 0.0 | 0.87 | 8.75 | 0.0 | 0.23 | 21.05 | 0.0 | 0.26 | 20.57 | 0.0 | 1.20 | 3.51 | 0.0 | 0.32 | 15.22 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 68.97 | 25.42 | 0.0 | 0.15 | -6.25 | 0.0 | 0.8 | 6.67 | 0.0 | 0.19 | -24.0 | 0.0 | 0.22 | -25.25 | 0.0 | 1.16 | -14.95 | 0.0 | 0.28 | -39.4 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 54.99 | 11.61 | 0.0 | 0.16 | -27.27 | 0.0 | 0.75 | -25.0 | 0.0 | 0.25 | -13.79 | 0.0 | 0.29 | -34.84 | 0.0 | 1.36 | -32.8 | 0.0 | 0.45 | -22.76 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 49.27 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 2.03 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 214.76 | -2.36 | 0.67 | 1.52 | 3.95 | 9.12 | 2.89 | 38.28 | 0.31 | 3.96 | 1.84 | 11.75 | 1.35 | 41.61 | 0 | 0 |
| 2022 (9) | 219.94 | 15.07 | 0.66 | 0.0 | 3.62 | 0.56 | 2.09 | 68.55 | 0.30 | -13.1 | 1.65 | -12.62 | 0.95 | 46.47 | 0 | 0 |
| 2021 (8) | 191.13 | -24.45 | 0.66 | -2.94 | 3.6 | 5.88 | 1.24 | 31.91 | 0.35 | 28.46 | 1.88 | 40.14 | 0.65 | 74.6 | 0 | 0 |
| 2020 (7) | 252.97 | 52.94 | 0.68 | -12.82 | 3.4 | 0.29 | 0.94 | -6.0 | 0.27 | -43.0 | 1.34 | -34.42 | 0.37 | -38.54 | 0 | 0 |
| 2019 (6) | 165.41 | 27.12 | 0.78 | -14.29 | 3.39 | 10.42 | 1.0 | -14.53 | 0.47 | -32.57 | 2.05 | -13.14 | 0.60 | -32.76 | 0 | 0 |
| 2018 (5) | 130.12 | -20.68 | 0.91 | 15.19 | 3.07 | 1.66 | 1.17 | -7.87 | 0.70 | 45.22 | 2.36 | 28.16 | 0.90 | 16.14 | 0 | 0 |
| 2017 (4) | 164.04 | 4.17 | 0.79 | -14.13 | 3.02 | -2.58 | 1.27 | 24.51 | 0.48 | -17.56 | 1.84 | -6.48 | 0.77 | 19.53 | 0 | 0 |
| 2016 (3) | 157.48 | -26.61 | 0.92 | 17.95 | 3.1 | -4.62 | 1.02 | -34.62 | 0.58 | 60.72 | 1.97 | 29.97 | 0.65 | -10.91 | 2904 | 0.0 |
| 2015 (2) | 214.58 | -15.84 | 0.78 | 11.43 | 3.25 | 6.21 | 1.56 | 16.42 | 0.36 | 32.41 | 1.51 | 26.21 | 0.73 | 38.34 | 2904 | 0.0 |
| 2014 (1) | 254.98 | 2.43 | 0.7 | -21.35 | 3.06 | -1.29 | 1.34 | 13.56 | 0.27 | 0 | 1.20 | 0 | 0.53 | 0 | 2904 | 0.0 |
