- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 52.63 | -11.05 | -18.23 | 4.15 | -13.36 | -22.43 | 0.85 | -9.57 | -39.29 | 0.84 | -13.4 | -32.8 | 7.89 | -2.6 | -5.14 | 1.62 | 1.66 | -25.75 | 1.60 | -2.64 | -17.82 | 0 | 0 | 0 |
| 24Q2 (19) | 59.17 | -22.1 | -3.91 | 4.79 | -2.44 | -3.04 | 0.94 | -34.27 | -34.72 | 0.97 | 7.78 | -33.56 | 8.10 | 25.24 | 0.91 | 1.59 | -15.61 | -32.06 | 1.64 | 38.36 | -30.86 | 0 | 0 | 0 |
| 24Q1 (18) | 75.96 | 17.55 | 7.29 | 4.91 | 27.53 | 11.09 | 1.43 | 34.91 | 9.16 | 0.9 | -40.79 | -32.33 | 6.46 | 8.49 | 3.54 | 1.88 | 14.77 | 1.74 | 1.18 | -49.63 | -36.93 | 0 | 0 | 0 |
| 23Q4 (17) | 64.62 | 0.4 | -1.7 | 3.85 | -28.04 | -26.67 | 1.06 | -24.29 | -18.46 | 1.52 | 21.6 | 4.83 | 5.96 | -28.33 | -25.4 | 1.64 | -24.59 | -17.05 | 2.35 | 21.11 | 6.64 | 0 | 0 | 0 |
| 23Q3 (16) | 64.36 | 4.51 | 24.22 | 5.35 | 8.3 | 24.13 | 1.4 | -2.78 | -6.04 | 1.25 | -14.38 | -22.36 | 8.31 | 3.62 | -0.08 | 2.18 | -6.98 | -24.36 | 1.94 | -18.08 | -37.5 | 0 | 0 | 0 |
| 23Q2 (15) | 61.58 | -13.02 | 50.67 | 4.94 | 11.76 | 135.24 | 1.44 | 9.92 | 14.29 | 1.46 | 9.77 | 14.06 | 8.02 | 28.5 | 56.13 | 2.34 | 26.38 | -24.15 | 2.37 | 26.21 | -24.3 | 0 | 0 | 0 |
| 23Q1 (14) | 70.8 | 7.7 | -8.81 | 4.42 | -15.81 | -26.33 | 1.31 | 0.77 | 13.91 | 1.33 | -8.28 | 27.88 | 6.24 | -21.83 | -19.22 | 1.85 | -6.43 | 24.92 | 1.88 | -14.83 | 40.24 | 0 | 0 | 0 |
| 22Q4 (13) | 65.74 | 26.89 | 23.52 | 5.25 | 21.81 | 11.94 | 1.3 | -12.75 | -4.41 | 1.45 | -9.94 | 9.85 | 7.99 | -4.0 | -9.38 | 1.98 | -31.24 | -22.62 | 2.21 | -29.02 | -11.07 | 0 | 0 | 0 |
| 22Q3 (12) | 51.81 | 26.77 | -2.13 | 4.31 | 105.24 | 104.27 | 1.49 | 18.25 | 20.16 | 1.61 | 25.78 | 45.05 | 8.32 | 61.9 | 108.72 | 2.88 | -6.72 | 22.78 | 3.11 | -0.78 | 48.21 | 0 | 0 | 0 |
| 22Q2 (11) | 40.87 | -47.36 | -33.57 | 2.1 | -65.0 | -56.61 | 1.26 | 9.57 | 6.78 | 1.28 | 23.08 | 42.22 | 5.14 | -33.51 | -34.69 | 3.08 | 108.14 | 60.73 | 3.13 | 133.81 | 114.08 | 0 | 0 | 0 |
| 22Q1 (10) | 77.64 | 45.89 | -1.73 | 6.0 | 27.93 | 8.5 | 1.15 | -15.44 | -34.66 | 1.04 | -21.21 | 19.54 | 7.73 | -12.31 | 10.41 | 1.48 | -42.04 | -33.51 | 1.34 | -45.99 | 21.65 | 0 | 0 | 0 |
| 21Q4 (9) | 53.22 | 0.53 | -33.69 | 4.69 | 122.27 | -16.1 | 1.36 | 9.68 | 43.16 | 1.32 | 18.92 | -16.46 | 8.81 | 121.11 | 26.53 | 2.56 | 9.1 | 115.89 | 2.48 | 18.29 | 25.99 | 0 | 0 | -100.0 |
| 21Q3 (8) | 52.94 | -13.95 | -25.13 | 2.11 | -56.4 | -71.17 | 1.24 | 5.08 | 20.39 | 1.11 | 23.33 | -27.45 | 3.99 | -49.34 | -61.5 | 2.34 | 22.12 | 60.8 | 2.10 | 43.32 | -3.1 | 0 | 0 | -100.0 |
| 21Q2 (7) | 61.52 | -22.14 | -14.59 | 4.84 | -12.48 | -24.84 | 1.18 | -32.95 | -9.23 | 0.9 | 3.45 | -45.78 | 7.87 | 12.41 | -12.01 | 1.92 | -13.89 | 6.28 | 1.46 | 32.86 | -36.52 | 0 | 0 | -100.0 |
| 21Q1 (6) | 79.01 | -1.56 | 7.34 | 5.53 | -1.07 | -32.97 | 1.76 | 85.26 | 60.0 | 0.87 | -44.94 | -28.1 | 7.00 | 0.49 | -37.55 | 2.23 | 88.19 | 49.06 | 1.10 | -44.07 | -33.01 | 0 | -100.0 | -100.0 |
| 20Q4 (5) | 80.26 | 13.51 | -7.78 | 5.59 | -23.63 | 36.01 | 0.95 | -7.77 | 5.56 | 1.58 | 3.27 | -28.51 | 6.96 | -32.72 | 47.48 | 1.18 | -18.74 | 14.46 | 1.97 | -9.02 | -22.48 | 419 | 0.0 | 0.0 |
| 20Q3 (4) | 70.71 | -1.83 | 0.0 | 7.32 | 13.66 | 0.0 | 1.03 | -20.77 | 0.0 | 1.53 | -7.83 | 0.0 | 10.35 | 15.79 | 0.0 | 1.46 | -19.29 | 0.0 | 2.16 | -6.11 | 0.0 | 419 | 0.0 | 0.0 |
| 20Q2 (3) | 72.03 | -2.15 | 0.0 | 6.44 | -21.94 | 0.0 | 1.3 | 18.18 | 0.0 | 1.66 | 37.19 | 0.0 | 8.94 | -20.23 | 0.0 | 1.80 | 20.77 | 0.0 | 2.30 | 40.2 | 0.0 | 419 | 0.0 | 0.0 |
| 20Q1 (2) | 73.61 | -15.42 | 0.0 | 8.25 | 100.73 | 0.0 | 1.1 | 22.22 | 0.0 | 1.21 | -45.25 | 0.0 | 11.21 | 137.33 | 0.0 | 1.49 | 44.5 | 0.0 | 1.64 | -35.27 | 0.0 | 419 | 0.0 | 0.0 |
| 19Q4 (1) | 87.03 | 0.0 | 0.0 | 4.11 | 0.0 | 0.0 | 0.9 | 0.0 | 0.0 | 2.21 | 0.0 | 0.0 | 4.72 | 0.0 | 0.0 | 1.03 | 0.0 | 0.0 | 2.54 | 0.0 | 0.0 | 419 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 261.36 | 10.71 | 18.57 | 5.15 | 5.22 | 0.38 | 5.56 | 3.35 | 7.11 | -5.02 | 2.00 | -9.33 | 2.13 | -6.65 | 0 | 0 |
| 2022 (9) | 236.07 | -4.3 | 17.66 | 2.85 | 5.2 | -6.31 | 5.38 | 28.4 | 7.48 | 7.48 | 2.20 | -2.1 | 2.28 | 34.17 | 0 | 0 |
| 2021 (8) | 246.68 | -16.83 | 17.17 | -37.79 | 5.55 | 26.71 | 4.19 | -29.82 | 6.96 | -25.2 | 2.25 | 52.36 | 1.70 | -15.61 | 0 | 0 |
| 2020 (7) | 296.61 | -8.73 | 27.6 | 11.2 | 4.38 | 14.36 | 5.97 | -4.02 | 9.31 | 21.84 | 1.48 | 25.3 | 2.01 | 5.16 | 419 | 0.0 |
| 2019 (6) | 324.99 | 3.97 | 24.82 | -14.0 | 3.83 | -3.28 | 6.22 | -12.02 | 7.64 | -17.28 | 1.18 | -6.98 | 1.91 | -15.38 | 419 | 0.0 |
| 2018 (5) | 312.58 | -5.91 | 28.86 | -6.69 | 3.96 | 15.45 | 7.07 | 5.21 | 9.23 | -0.83 | 1.27 | 22.71 | 2.26 | 11.82 | 419 | 0.0 |
| 2017 (4) | 332.22 | -4.7 | 30.93 | 5.28 | 3.43 | -13.16 | 6.72 | 27.76 | 9.31 | 10.47 | 1.03 | -8.88 | 2.02 | 34.06 | 419 | 0.0 |
| 2016 (3) | 348.6 | 4.94 | 29.38 | -6.16 | 3.95 | -6.18 | 5.26 | 1.74 | 8.43 | -10.58 | 1.13 | -10.6 | 1.51 | -3.05 | 419 | 0.0 |
| 2015 (2) | 332.18 | 0.12 | 31.31 | 22.11 | 4.21 | 9.35 | 5.17 | -11.93 | 9.43 | 21.96 | 1.27 | 9.22 | 1.56 | -12.03 | 419 | -2.1 |
| 2014 (1) | 331.77 | 5.37 | 25.64 | -1.8 | 3.85 | -0.77 | 5.87 | -4.86 | 7.73 | 0 | 1.16 | 0 | 1.77 | 0 | 428 | 1.42 |
