玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)43.56-17.23-32.594.477.7116.10.917.06-14.150.81-3.57-46.7110.2630.1472.242.0929.3527.351.8616.51-20.95000
24Q3 (19)52.63-11.05-18.234.15-13.36-22.430.85-9.57-39.290.84-13.4-32.87.89-2.6-5.141.621.66-25.751.60-2.64-17.82000
24Q2 (18)59.17-22.1-3.914.79-2.44-3.040.94-34.27-34.720.977.78-33.568.1025.240.911.59-15.61-32.061.6438.36-30.86000
24Q1 (17)75.9617.557.294.9127.5311.091.4334.919.160.9-40.79-32.336.468.493.541.8814.771.741.18-49.63-36.93000
23Q4 (16)64.620.4-1.73.85-28.04-26.671.06-24.29-18.461.5221.64.835.96-28.33-25.41.64-24.59-17.052.3521.116.64000
23Q3 (15)64.364.5124.225.358.324.131.4-2.78-6.041.25-14.38-22.368.313.62-0.082.18-6.98-24.361.94-18.08-37.5000
23Q2 (14)61.58-13.0250.674.9411.76135.241.449.9214.291.469.7714.068.0228.556.132.3426.38-24.152.3726.21-24.3000
23Q1 (13)70.87.7-8.814.42-15.81-26.331.310.7713.911.33-8.2827.886.24-21.83-19.221.85-6.4324.921.88-14.8340.24000
22Q4 (12)65.7426.8923.525.2521.8111.941.3-12.75-4.411.45-9.949.857.99-4.0-9.381.98-31.24-22.622.21-29.02-11.07000
22Q3 (11)51.8126.77-2.134.31105.24104.271.4918.2520.161.6125.7845.058.3261.9108.722.88-6.7222.783.11-0.7848.21000
22Q2 (10)40.87-47.36-33.572.1-65.0-56.611.269.576.781.2823.0842.225.14-33.51-34.693.08108.1460.733.13133.81114.08000
22Q1 (9)77.6445.89-1.736.027.938.51.15-15.44-34.661.04-21.2119.547.73-12.3110.411.48-42.04-33.511.34-45.9921.65000
21Q4 (8)53.220.53-33.694.69122.27-16.11.369.6843.161.3218.92-16.468.81121.1126.532.569.1115.892.4818.2925.9900-100.0
21Q3 (7)52.94-13.95-25.132.11-56.4-71.171.245.0820.391.1123.33-27.453.99-49.34-61.52.3422.1260.82.1043.32-3.100-100.0
21Q2 (6)61.52-22.14-14.594.84-12.48-24.841.18-32.95-9.230.93.45-45.787.8712.41-12.011.92-13.896.281.4632.86-36.5200-100.0
21Q1 (5)79.01-1.567.345.53-1.07-32.971.7685.2660.00.87-44.94-28.17.000.49-37.552.2388.1949.061.10-44.07-33.010-100.0-100.0
20Q4 (4)80.2613.510.05.59-23.630.00.95-7.770.01.583.270.06.96-32.720.01.18-18.740.01.97-9.020.04190.00.0
20Q3 (3)70.71-1.830.07.3213.660.01.03-20.770.01.53-7.830.010.3515.790.01.46-19.290.02.16-6.110.04190.00.0
20Q2 (2)72.03-2.150.06.44-21.940.01.318.180.01.6637.190.08.94-20.230.01.8020.770.02.3040.20.04190.00.0
20Q1 (1)73.610.00.08.250.00.01.10.00.01.210.00.011.210.00.01.490.00.01.640.00.04190.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)231.32-11.4918.32-1.354.13-20.883.52-36.697.9211.471.79-10.611.52-28.4700
2023 (9)261.3610.7118.575.155.220.385.563.357.11-5.022.00-9.332.13-6.6500
2022 (8)236.07-4.317.662.855.2-6.315.3828.47.487.482.20-2.12.2834.1700
2021 (7)246.68-16.8317.17-37.795.5526.714.19-29.826.96-25.22.2552.361.70-15.6100
2020 (6)296.61-8.7327.611.24.3814.365.97-4.029.3121.841.4825.32.015.164190.0
2019 (5)324.993.9724.82-14.03.83-3.286.22-12.027.64-17.281.18-6.981.91-15.384190.0
2018 (4)312.58-5.9128.86-6.693.9615.457.075.219.23-0.831.2722.712.2611.824190.0
2017 (3)332.22-4.730.935.283.43-13.166.7227.769.3110.471.03-8.882.0234.064190.0
2016 (2)348.64.9429.38-6.163.95-6.185.261.748.43-10.581.13-10.61.51-3.054190.0
2015 (1)332.180.1231.3122.114.219.355.17-11.939.4301.2701.560419-2.1

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