- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.21 | 0.24 | -13.37 | 0.3 | -14.29 | -14.29 | 0.93 | 12.05 | 38.81 | 0.16 | 14.29 | 60.0 | 7.13 | -14.49 | -1.05 | 22.09 | 11.78 | 60.24 | 3.80 | 14.01 | 84.7 | 807 | 0.0 | 1.13 |
| 24Q2 (19) | 4.2 | 4.74 | 7.14 | 0.35 | 12.9 | 84.21 | 0.83 | 9.21 | 43.1 | 0.14 | 7.69 | 0.0 | 8.33 | 7.8 | 71.93 | 19.76 | 4.27 | 33.56 | 3.33 | 2.82 | -6.67 | 807 | 0.0 | 1.13 |
| 24Q1 (18) | 4.01 | -22.14 | -5.42 | 0.31 | 47.62 | 40.91 | 0.76 | -1.3 | 58.33 | 0.13 | 0.0 | 18.18 | 7.73 | 89.59 | 48.99 | 18.95 | 26.76 | 67.41 | 3.24 | 28.43 | 24.96 | 807 | 0.0 | 1.13 |
| 23Q4 (17) | 5.15 | 5.97 | 31.04 | 0.21 | -40.0 | 0.0 | 0.77 | 14.93 | 45.28 | 0.13 | 30.0 | 62.5 | 4.08 | -43.38 | -23.69 | 14.95 | 8.45 | 10.87 | 2.52 | 22.68 | 24.0 | 807 | 1.13 | 1.13 |
| 23Q3 (16) | 4.86 | 23.98 | 33.15 | 0.35 | 84.21 | 118.75 | 0.67 | 15.52 | 48.89 | 0.1 | -28.57 | 11.11 | 7.20 | 48.58 | 64.29 | 13.79 | -6.83 | 11.82 | 2.06 | -42.39 | -16.55 | 798 | 0.0 | 15.99 |
| 23Q2 (15) | 3.92 | -7.55 | 19.15 | 0.19 | -13.64 | 90.0 | 0.58 | 20.83 | 75.76 | 0.14 | 27.27 | 16.67 | 4.85 | -6.59 | 59.46 | 14.80 | 30.7 | 47.51 | 3.57 | 37.66 | -2.08 | 798 | 0.0 | 15.99 |
| 23Q1 (14) | 4.24 | 7.89 | 27.71 | 0.22 | 4.76 | 37.5 | 0.48 | -9.43 | -7.69 | 0.11 | 37.5 | 10.0 | 5.19 | -2.9 | 7.67 | 11.32 | -16.06 | -27.72 | 2.59 | 27.45 | -13.87 | 798 | 0.0 | 15.99 |
| 22Q4 (13) | 3.93 | 7.67 | 10.08 | 0.21 | 31.25 | 61.54 | 0.53 | 17.78 | 10.42 | 0.08 | -11.11 | 0.0 | 5.34 | 21.9 | 46.74 | 13.49 | 9.39 | 0.3 | 2.04 | -17.44 | -9.16 | 798 | 15.99 | 15.99 |
| 22Q3 (12) | 3.65 | 10.94 | 3.99 | 0.16 | 60.0 | 14.29 | 0.45 | 36.36 | 0.0 | 0.09 | -25.0 | 125.0 | 4.38 | 44.22 | 9.9 | 12.33 | 22.91 | -3.84 | 2.47 | -32.4 | 116.37 | 688 | 0.0 | -10.65 |
| 22Q2 (11) | 3.29 | -0.9 | -1.79 | 0.1 | -37.5 | -28.57 | 0.33 | -36.54 | -10.81 | 0.12 | 20.0 | 71.43 | 3.04 | -36.93 | -27.27 | 10.03 | -35.96 | -9.18 | 3.65 | 21.09 | 74.55 | 688 | 0.0 | -10.65 |
| 22Q1 (10) | 3.32 | -7.0 | 2.15 | 0.16 | 23.08 | 33.33 | 0.52 | 8.33 | 1.96 | 0.1 | 25.0 | 11.11 | 4.82 | 32.34 | 30.52 | 15.66 | 16.49 | -0.19 | 3.01 | 34.41 | 8.77 | 688 | 0.0 | -10.65 |
| 21Q4 (9) | 3.57 | 1.71 | 2.59 | 0.13 | -7.14 | 0.0 | 0.48 | 6.67 | 14.29 | 0.08 | 100.0 | -33.33 | 3.64 | -8.7 | -2.52 | 13.45 | 4.87 | 11.4 | 2.24 | 96.64 | -35.01 | 688 | -10.65 | -10.65 |
| 21Q3 (8) | 3.51 | 4.78 | 17.0 | 0.14 | 0.0 | 55.56 | 0.45 | 21.62 | 40.62 | 0.04 | -42.86 | -42.86 | 3.99 | -4.56 | 32.95 | 12.82 | 16.08 | 20.19 | 1.14 | -45.46 | -51.16 | 770 | 0.0 | -20.37 |
| 21Q2 (7) | 3.35 | 3.08 | 40.17 | 0.14 | 16.67 | 7.69 | 0.37 | -27.45 | 0.0 | 0.07 | -22.22 | 0.0 | 4.18 | 13.18 | -23.17 | 11.04 | -29.62 | -28.66 | 2.09 | -24.54 | -28.66 | 770 | 0.0 | -20.37 |
| 21Q1 (6) | 3.25 | -6.61 | 10.54 | 0.12 | -7.69 | 9.09 | 0.51 | 21.43 | 6.25 | 0.09 | -25.0 | 0.0 | 3.69 | -1.16 | -1.31 | 15.69 | 30.02 | -3.88 | 2.77 | -19.69 | -9.54 | 770 | 0.0 | -28.64 |
| 20Q4 (5) | 3.48 | 16.0 | -21.27 | 0.13 | 44.44 | -7.14 | 0.42 | 31.25 | -14.29 | 0.12 | 71.43 | 9.09 | 3.74 | 24.52 | 17.94 | 12.07 | 13.15 | 8.87 | 3.45 | 47.78 | 38.56 | 770 | -20.37 | -28.64 |
| 20Q3 (4) | 3.0 | 25.52 | 0.0 | 0.09 | -30.77 | 0.0 | 0.32 | -13.51 | 0.0 | 0.07 | 0.0 | 0.0 | 3.00 | -44.85 | 0.0 | 10.67 | -31.1 | 0.0 | 2.33 | -20.33 | 0.0 | 967 | 0.0 | 0.0 |
| 20Q2 (3) | 2.39 | -18.71 | 0.0 | 0.13 | 18.18 | 0.0 | 0.37 | -22.92 | 0.0 | 0.07 | -22.22 | 0.0 | 5.44 | 45.38 | 0.0 | 15.48 | -5.18 | 0.0 | 2.93 | -4.32 | 0.0 | 967 | -10.38 | 0.0 |
| 20Q1 (2) | 2.94 | -33.48 | 0.0 | 0.11 | -21.43 | 0.0 | 0.48 | -2.04 | 0.0 | 0.09 | -18.18 | 0.0 | 3.74 | 18.12 | 0.0 | 16.33 | 47.27 | 0.0 | 3.06 | 23.01 | 0.0 | 1079 | 0.0 | 0.0 |
| 19Q4 (1) | 4.42 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 3.17 | 0.0 | 0.0 | 11.09 | 0.0 | 0.0 | 2.49 | 0.0 | 0.0 | 1079 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 18.17 | 27.96 | 0.96 | 52.38 | 2.5 | 35.87 | 0.48 | 23.08 | 5.28 | 19.09 | 13.76 | 6.18 | 2.64 | -3.81 | 798 | 0.0 |
| 2022 (9) | 14.2 | 3.8 | 0.63 | 18.87 | 1.84 | 2.22 | 0.39 | 39.29 | 4.44 | 14.52 | 12.96 | -1.52 | 2.75 | 34.19 | 798 | 15.99 |
| 2021 (8) | 13.68 | 15.74 | 0.53 | 17.78 | 1.8 | 13.92 | 0.28 | -20.0 | 3.87 | 1.76 | 13.16 | -1.57 | 2.05 | -30.88 | 688 | -10.65 |
| 2020 (7) | 11.82 | -34.19 | 0.45 | -40.0 | 1.58 | -18.97 | 0.35 | -33.96 | 3.81 | -8.83 | 13.37 | 23.12 | 2.96 | 0.34 | 770 | -20.37 |
| 2019 (6) | 17.96 | -18.07 | 0.75 | -14.77 | 1.95 | -11.76 | 0.53 | -32.91 | 4.18 | 4.02 | 10.86 | 7.69 | 2.95 | -18.12 | 967 | -10.38 |
| 2018 (5) | 21.92 | 5.74 | 0.88 | 15.79 | 2.21 | 13.92 | 0.79 | -28.18 | 4.01 | 9.5 | 10.08 | 7.73 | 3.60 | -32.08 | 1079 | -7.86 |
| 2017 (4) | 20.73 | 3.19 | 0.76 | 22.58 | 1.94 | 1.04 | 1.1 | 50.68 | 3.67 | 18.8 | 9.36 | -2.08 | 5.31 | 46.03 | 1171 | 14.8 |
| 2016 (3) | 20.09 | 30.54 | 0.62 | 21.57 | 1.92 | 2.13 | 0.73 | 65.91 | 3.09 | -6.87 | 9.56 | -21.76 | 3.63 | 27.1 | 1020 | 6.25 |
| 2015 (2) | 15.39 | -7.07 | 0.51 | -16.39 | 1.88 | 6.21 | 0.44 | -37.14 | 3.31 | -10.04 | 12.22 | 14.29 | 2.86 | -32.36 | 960 | -0.62 |
| 2014 (1) | 16.56 | 25.93 | 0.61 | 32.61 | 1.77 | 26.43 | 0.7 | 37.25 | 3.68 | 0 | 10.69 | 0 | 4.23 | 0 | 966 | 24.01 |
