- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.02 | -0.49 | 5.76 | 0.16 | 14.29 | 33.33 | 0.31 | 6.9 | 3.33 | 0.02 | 0.0 | 0.0 | 7.92 | 14.85 | 26.07 | 15.35 | 7.43 | -2.29 | 0.99 | 0.5 | -5.45 | 158 | 0.0 | -4.24 |
| 24Q2 (19) | 2.03 | 38.1 | -5.14 | 0.14 | 40.0 | 0.0 | 0.29 | -14.71 | -6.45 | 0.02 | 0.0 | -33.33 | 6.90 | 1.38 | 5.42 | 14.29 | -38.24 | -1.38 | 0.99 | -27.59 | -29.72 | 158 | 0.0 | -4.24 |
| 24Q1 (18) | 1.47 | 2.08 | -12.5 | 0.1 | -9.09 | -9.09 | 0.34 | 13.33 | -5.56 | 0.02 | -66.67 | 0.0 | 6.80 | -10.95 | 3.9 | 23.13 | 11.02 | 7.94 | 1.36 | -67.35 | 14.29 | 158 | 0.0 | -4.24 |
| 23Q4 (17) | 1.44 | -24.61 | -35.43 | 0.11 | -8.33 | -52.17 | 0.3 | 0.0 | 36.36 | 0.06 | 200.0 | 200.0 | 7.64 | 21.59 | -25.94 | 20.83 | 32.64 | 111.17 | 4.17 | 297.92 | 364.58 | 158 | -4.24 | -4.24 |
| 23Q3 (16) | 1.91 | -10.75 | -21.72 | 0.12 | -14.29 | 50.0 | 0.3 | -3.23 | -14.29 | 0.02 | -33.33 | -33.33 | 6.28 | -3.96 | 91.62 | 15.71 | 8.43 | 9.5 | 1.05 | -25.31 | -14.83 | 165 | 0.0 | -6.25 |
| 23Q2 (15) | 2.14 | 27.38 | 0.0 | 0.14 | 27.27 | 100.0 | 0.31 | -13.89 | -3.12 | 0.03 | 50.0 | 50.0 | 6.54 | -0.08 | 100.0 | 14.49 | -32.4 | -3.13 | 1.40 | 17.76 | 50.0 | 165 | 0.0 | -6.25 |
| 23Q1 (14) | 1.68 | -24.66 | -14.72 | 0.11 | -52.17 | 83.33 | 0.36 | 63.64 | 16.13 | 0.02 | 0.0 | 0.0 | 6.55 | -36.52 | 114.98 | 21.43 | 117.21 | 36.18 | 1.19 | 32.74 | 17.26 | 165 | 0.0 | -6.25 |
| 22Q4 (13) | 2.23 | -8.61 | 21.86 | 0.23 | 187.5 | 155.56 | 0.22 | -37.14 | -42.11 | 0.02 | -33.33 | 0.0 | 10.31 | 214.57 | 109.72 | 9.87 | -31.22 | -52.49 | 0.90 | -27.06 | -17.94 | 165 | -6.25 | -6.25 |
| 22Q3 (12) | 2.44 | 14.02 | 20.2 | 0.08 | 14.29 | 33.33 | 0.35 | 9.38 | 12.9 | 0.03 | 50.0 | 0.0 | 3.28 | 0.23 | 10.93 | 14.34 | -4.07 | -6.07 | 1.23 | 31.56 | -16.8 | 176 | 0.0 | -14.15 |
| 22Q2 (11) | 2.14 | 8.63 | 9.18 | 0.07 | 16.67 | 16.67 | 0.32 | 3.23 | 10.34 | 0.02 | 0.0 | -33.33 | 3.27 | 7.4 | 6.85 | 14.95 | -4.97 | 1.06 | 0.93 | -7.94 | -38.94 | 176 | 0.0 | -14.15 |
| 22Q1 (10) | 1.97 | 7.65 | 20.12 | 0.06 | -33.33 | -14.29 | 0.31 | -18.42 | -6.06 | 0.02 | 0.0 | -33.33 | 3.05 | -38.07 | -28.64 | 15.74 | -24.22 | -21.8 | 1.02 | -7.11 | -44.5 | 176 | 0.0 | -14.15 |
| 21Q4 (9) | 1.83 | -9.85 | -42.63 | 0.09 | 50.0 | 50.0 | 0.38 | 22.58 | 35.71 | 0.02 | -33.33 | -33.33 | 4.92 | 66.39 | 161.48 | 20.77 | 35.98 | 136.57 | 1.09 | -26.05 | 16.21 | 176 | -14.15 | -14.15 |
| 21Q3 (8) | 2.03 | 3.57 | 0.0 | 0.06 | 0.0 | 20.0 | 0.31 | 6.9 | 10.71 | 0.03 | 0.0 | 0.0 | 2.96 | -3.45 | 20.0 | 15.27 | 3.21 | 10.71 | 1.48 | -3.45 | 0.0 | 205 | 0.0 | -7.66 |
| 21Q2 (7) | 1.96 | 19.51 | 41.01 | 0.06 | -14.29 | -14.29 | 0.29 | -12.12 | 0.0 | 0.03 | 0.0 | 0.0 | 3.06 | -28.28 | -39.21 | 14.80 | -26.47 | -29.08 | 1.53 | -16.33 | -29.08 | 205 | 0.0 | -7.66 |
| 21Q1 (6) | 1.64 | -48.59 | 65.66 | 0.07 | 16.67 | 0.0 | 0.33 | 17.86 | 6.45 | 0.03 | 0.0 | 0.0 | 4.27 | 126.93 | -39.63 | 20.12 | 129.25 | -35.74 | 1.83 | 94.51 | -39.63 | 205 | 0.0 | -10.09 |
| 20Q4 (5) | 3.19 | 57.14 | 149.22 | 0.06 | 20.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 1.88 | -23.64 | -59.87 | 8.78 | -36.36 | -59.87 | 0.94 | -36.36 | -59.87 | 205 | -7.66 | -10.09 |
| 20Q3 (4) | 2.03 | 46.04 | 0.0 | 0.05 | -28.57 | 0.0 | 0.28 | -3.45 | 0.0 | 0.03 | 0.0 | 0.0 | 2.46 | -51.09 | 0.0 | 13.79 | -33.89 | 0.0 | 1.48 | -31.53 | 0.0 | 222 | 0.0 | 0.0 |
| 20Q2 (3) | 1.39 | 40.4 | 0.0 | 0.07 | 0.0 | 0.0 | 0.29 | -6.45 | 0.0 | 0.03 | 0.0 | 0.0 | 5.04 | -28.78 | 0.0 | 20.86 | -33.37 | 0.0 | 2.16 | -28.78 | 0.0 | 222 | -2.63 | 0.0 |
| 20Q1 (2) | 0.99 | -22.66 | 0.0 | 0.07 | 16.67 | 0.0 | 0.31 | 10.71 | 0.0 | 0.03 | 0.0 | 0.0 | 7.07 | 50.84 | 0.0 | 31.31 | 43.15 | 0.0 | 3.03 | 29.29 | 0.0 | 228 | 0.0 | 0.0 |
| 19Q4 (1) | 1.28 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 4.69 | 0.0 | 0.0 | 21.88 | 0.0 | 0.0 | 2.34 | 0.0 | 0.0 | 228 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.17 | -18.34 | 0.47 | 9.3 | 1.27 | 5.83 | 0.12 | 9.09 | 6.56 | 33.85 | 17.71 | 29.6 | 1.67 | 33.59 | 165 | 0.0 |
| 2022 (9) | 8.78 | 17.69 | 0.43 | 53.57 | 1.2 | -8.4 | 0.11 | 0.0 | 4.90 | 30.48 | 13.67 | -22.17 | 1.25 | -15.03 | 165 | -6.25 |
| 2021 (8) | 7.46 | -1.71 | 0.28 | 12.0 | 1.31 | 12.93 | 0.11 | -8.33 | 3.75 | 13.95 | 17.56 | 14.9 | 1.47 | -6.74 | 176 | -14.15 |
| 2020 (7) | 7.59 | 52.41 | 0.25 | 13.64 | 1.16 | -6.45 | 0.12 | 9.09 | 3.29 | -25.44 | 15.28 | -38.62 | 1.58 | -28.42 | 205 | -7.66 |
| 2019 (6) | 4.98 | -4.23 | 0.22 | 22.22 | 1.24 | -11.43 | 0.11 | 120.0 | 4.42 | 27.62 | 24.90 | -7.52 | 2.21 | 129.72 | 222 | -2.63 |
| 2018 (5) | 5.2 | 15.56 | 0.18 | -5.26 | 1.4 | -3.45 | 0.05 | 0.0 | 3.46 | -18.02 | 26.92 | -16.45 | 0.96 | -13.46 | 228 | -5.39 |
| 2017 (4) | 4.5 | -13.13 | 0.19 | 11.76 | 1.45 | -14.71 | 0.05 | 25.0 | 4.22 | 28.65 | 32.22 | -1.82 | 1.11 | 43.89 | 241 | -10.07 |
| 2016 (3) | 5.18 | 1.17 | 0.17 | 21.43 | 1.7 | 14.86 | 0.04 | 0.0 | 3.28 | 20.02 | 32.82 | 13.53 | 0.77 | -1.16 | 268 | -3.6 |
| 2015 (2) | 5.12 | -16.61 | 0.14 | -6.67 | 1.48 | -14.45 | 0.04 | 100.0 | 2.73 | 11.93 | 28.91 | 2.59 | 0.78 | 139.84 | 278 | -36.67 |
| 2014 (1) | 6.14 | -1.76 | 0.15 | 0.0 | 1.73 | 7.45 | 0.02 | 0.0 | 2.44 | 0 | 28.18 | 0 | 0.33 | 0 | 439 | 0.0 |
