- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 604.85 | 6.49 | 5.99 | 7.17 | 5.75 | -2.45 | 18.2 | 0.89 | 5.2 | 40.22 | 4.39 | 23.56 | 1.19 | -0.69 | -7.96 | 3.01 | -5.26 | -0.74 | 6.65 | -1.98 | 16.59 | 19833 | 0.0 | -4.1 |
| 24Q2 (19) | 567.99 | 3.97 | 0.89 | 6.78 | -0.88 | -5.31 | 18.04 | 5.99 | 5.19 | 38.53 | 13.09 | 16.16 | 1.19 | -4.66 | -6.15 | 3.18 | 1.95 | 4.26 | 6.78 | 8.78 | 15.13 | 19833 | 0.0 | -4.1 |
| 24Q1 (18) | 546.32 | -0.59 | 0.78 | 6.84 | -16.89 | -28.0 | 17.02 | -11.86 | -19.03 | 34.07 | -13.64 | 23.13 | 1.25 | -16.39 | -28.56 | 3.12 | -11.33 | -19.66 | 6.24 | -13.12 | 22.18 | 19833 | 0.0 | -4.1 |
| 23Q4 (17) | 549.58 | -3.7 | -18.98 | 8.23 | 11.97 | -13.64 | 19.31 | 11.62 | -20.8 | 39.45 | 21.2 | 15.79 | 1.50 | 16.27 | 6.59 | 3.51 | 15.91 | -2.24 | 7.18 | 25.85 | 42.92 | 19833 | -4.1 | -4.1 |
| 23Q3 (16) | 570.69 | 1.37 | -24.3 | 7.35 | 2.65 | -30.73 | 17.3 | 0.87 | -28.75 | 32.55 | -1.87 | -1.48 | 1.29 | 1.26 | -8.48 | 3.03 | -0.49 | -5.87 | 5.70 | -3.2 | 30.15 | 20680 | 0.0 | 4.76 |
| 23Q2 (15) | 562.96 | 3.85 | -21.87 | 7.16 | -24.63 | -21.75 | 17.15 | -18.41 | -33.5 | 33.17 | 19.88 | 3.37 | 1.27 | -27.43 | 0.16 | 3.05 | -21.44 | -14.89 | 5.89 | 15.43 | 32.3 | 20680 | 0.0 | 4.76 |
| 23Q1 (14) | 542.09 | -20.09 | -14.53 | 9.5 | -0.31 | -24.3 | 21.02 | -13.78 | -5.61 | 27.67 | -18.78 | -8.77 | 1.75 | 24.74 | -11.44 | 3.88 | 7.89 | 10.43 | 5.10 | 1.63 | 6.74 | 20680 | 0.0 | 4.76 |
| 22Q4 (13) | 678.36 | -10.02 | 14.78 | 9.53 | -10.18 | -23.15 | 24.38 | 0.41 | 12.66 | 34.07 | 3.12 | -0.21 | 1.40 | -0.17 | -33.04 | 3.59 | 11.6 | -1.85 | 5.02 | 14.6 | -13.06 | 20680 | 4.76 | 4.76 |
| 22Q3 (12) | 753.92 | 4.63 | 34.85 | 10.61 | 15.96 | -12.46 | 24.28 | -5.85 | 14.58 | 33.04 | 2.96 | 0.03 | 1.41 | 10.82 | -35.08 | 3.22 | -10.02 | -15.03 | 4.38 | -1.6 | -25.82 | 19741 | 0.0 | 1.83 |
| 22Q2 (11) | 720.55 | 13.61 | 41.54 | 9.15 | -27.09 | -19.1 | 25.79 | 15.81 | 35.67 | 32.09 | 5.8 | 1.29 | 1.27 | -35.83 | -42.84 | 3.58 | 1.93 | -4.15 | 4.45 | -6.87 | -28.43 | 19741 | 0.0 | 1.83 |
| 22Q1 (10) | 634.23 | 7.31 | 34.66 | 12.55 | 1.21 | 15.24 | 22.27 | 2.91 | 23.31 | 30.33 | -11.16 | -0.52 | 1.98 | -5.69 | -14.42 | 3.51 | -4.1 | -8.43 | 4.78 | -17.22 | -26.13 | 19741 | 0.0 | 1.83 |
| 21Q4 (9) | 591.0 | 5.71 | 30.48 | 12.4 | 2.31 | 5.53 | 21.64 | 2.12 | 10.02 | 34.14 | 3.36 | 6.89 | 2.10 | -3.22 | -19.12 | 3.66 | -3.39 | -15.68 | 5.78 | -2.22 | -18.08 | 19741 | 1.83 | 1.83 |
| 21Q3 (8) | 559.07 | 9.82 | 24.6 | 12.12 | 7.16 | 20.12 | 21.19 | 11.47 | 31.29 | 33.03 | 4.26 | -0.33 | 2.17 | -2.42 | -3.59 | 3.79 | 1.5 | 5.37 | 5.91 | -5.06 | -20.01 | 19386 | 0.0 | -0.98 |
| 21Q2 (7) | 509.08 | 8.09 | 14.69 | 11.31 | 3.86 | 21.74 | 19.01 | 5.26 | 23.52 | 31.68 | 3.9 | -1.09 | 2.22 | -3.92 | 6.15 | 3.73 | -2.62 | 7.7 | 6.22 | -3.88 | -13.76 | 19386 | 0.0 | -0.98 |
| 21Q1 (6) | 470.97 | 3.98 | 11.42 | 10.89 | -7.32 | 4.71 | 18.06 | -8.19 | 16.97 | 30.49 | -4.54 | -4.27 | 2.31 | -10.86 | -6.02 | 3.83 | -11.7 | 4.98 | 6.47 | -8.19 | -14.09 | 19386 | 0.0 | -2.72 |
| 20Q4 (5) | 452.96 | 0.95 | 8.24 | 11.75 | 16.45 | 17.97 | 19.67 | 21.87 | 22.71 | 31.94 | -3.62 | -7.5 | 2.59 | 15.36 | 8.99 | 4.34 | 20.72 | 13.37 | 7.05 | -4.53 | -14.54 | 19386 | -0.98 | -2.72 |
| 20Q3 (4) | 448.7 | 1.09 | 0.0 | 10.09 | 8.61 | 0.0 | 16.14 | 4.87 | 0.0 | 33.14 | 3.47 | 0.0 | 2.25 | 7.44 | 0.0 | 3.60 | 3.74 | 0.0 | 7.39 | 2.35 | 0.0 | 19577 | 0.0 | 0.0 |
| 20Q2 (3) | 443.86 | 5.01 | 0.0 | 9.29 | -10.67 | 0.0 | 15.39 | -0.32 | 0.0 | 32.03 | 0.57 | 0.0 | 2.09 | -14.94 | 0.0 | 3.47 | -5.08 | 0.0 | 7.22 | -4.23 | 0.0 | 19577 | -1.77 | 0.0 |
| 20Q1 (2) | 422.68 | 1.0 | 0.0 | 10.4 | 4.42 | 0.0 | 15.44 | -3.68 | 0.0 | 31.85 | -7.76 | 0.0 | 2.46 | 3.38 | 0.0 | 3.65 | -4.64 | 0.0 | 7.54 | -8.68 | 0.0 | 19929 | 0.0 | 0.0 |
| 19Q4 (1) | 418.49 | 0.0 | 0.0 | 9.96 | 0.0 | 0.0 | 16.03 | 0.0 | 0.0 | 34.53 | 0.0 | 0.0 | 2.38 | 0.0 | 0.0 | 3.83 | 0.0 | 0.0 | 8.25 | 0.0 | 0.0 | 19929 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2225.33 | -20.15 | 32.25 | -22.9 | 74.77 | -22.7 | 132.84 | 2.55 | 1.45 | -3.44 | 3.36 | -3.19 | 5.97 | 28.43 | 20680 | 0.0 |
| 2022 (9) | 2787.05 | 30.84 | 41.83 | -10.47 | 96.73 | 21.06 | 129.54 | 0.15 | 1.50 | -31.57 | 3.47 | -7.47 | 4.65 | -23.46 | 20680 | 4.76 |
| 2021 (8) | 2130.11 | 20.47 | 46.72 | 12.52 | 79.9 | 19.9 | 129.35 | 0.3 | 2.19 | -6.59 | 3.75 | -0.47 | 6.07 | -16.74 | 19741 | 1.83 |
| 2020 (7) | 1768.21 | 19.31 | 41.52 | 9.03 | 66.64 | 22.59 | 128.96 | 8.74 | 2.35 | -8.61 | 3.77 | 2.75 | 7.29 | -8.86 | 19386 | -0.98 |
| 2019 (6) | 1482.02 | -2.02 | 38.08 | -2.41 | 54.36 | 12.71 | 118.6 | -8.94 | 2.57 | -0.4 | 3.67 | 15.03 | 8.00 | -7.07 | 19577 | -1.77 |
| 2018 (5) | 1512.53 | 1.32 | 39.02 | -7.84 | 48.23 | 13.75 | 130.25 | -4.72 | 2.58 | -9.04 | 3.19 | 12.27 | 8.61 | -5.96 | 19929 | -0.73 |
| 2017 (4) | 1492.85 | 0.96 | 42.34 | -7.76 | 42.4 | -26.91 | 136.7 | 1.02 | 2.84 | -8.63 | 2.84 | -27.6 | 9.16 | 0.06 | 20076 | 2.75 |
| 2016 (3) | 1478.7 | 2.1 | 45.9 | 12.94 | 58.01 | 55.52 | 135.32 | 11.15 | 3.10 | 10.62 | 3.92 | 52.33 | 9.15 | 8.86 | 19539 | 6.25 |
| 2015 (2) | 1448.3 | 3.44 | 40.64 | 1.32 | 37.3 | 4.72 | 121.75 | -10.9 | 2.81 | -2.05 | 2.58 | 1.23 | 8.41 | -13.86 | 18389 | -1.26 |
| 2014 (1) | 1400.12 | 13.08 | 40.11 | 23.53 | 35.62 | -2.81 | 136.64 | 9.37 | 2.86 | 0 | 2.54 | 0 | 9.76 | 0 | 18623 | 4.72 |
