- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 1.82 | -7.61 | 9.64 | 0.27 | -15.62 | 0.0 | 0.31 | 40.91 | 34.78 | 0.31 | 34.78 | 40.91 | 14.84 | -8.67 | -8.79 | 17.03 | 52.52 | 22.93 | 17.03 | 45.89 | 28.52 | 272 | 0.0 | 0.0 |
| 24Q3 (19) | 1.97 | 20.12 | 13.87 | 0.32 | 18.52 | 23.08 | 0.22 | 0.0 | -12.0 | 0.23 | 0.0 | 0.0 | 16.24 | -1.33 | 8.08 | 11.17 | -16.75 | -22.72 | 11.68 | -16.75 | -12.18 | 272 | 0.0 | -2.51 |
| 24Q2 (18) | 1.64 | -5.75 | 30.16 | 0.27 | 8.0 | 28.57 | 0.22 | -4.35 | -8.33 | 0.23 | 0.0 | 9.52 | 16.46 | 14.59 | -1.22 | 13.41 | 1.48 | -29.57 | 14.02 | 6.1 | -15.85 | 272 | 0.0 | -2.51 |
| 24Q1 (17) | 1.74 | 4.82 | 56.76 | 0.25 | -7.41 | 19.05 | 0.23 | 0.0 | 9.52 | 0.23 | 4.55 | 9.52 | 14.37 | -11.66 | -24.06 | 13.22 | -4.6 | -30.13 | 13.22 | -0.26 | -30.13 | 272 | 0.0 | -2.51 |
| 23Q4 (16) | 1.66 | -4.05 | 11.41 | 0.27 | 3.85 | 12.5 | 0.23 | -8.0 | 4.55 | 0.22 | -4.35 | 4.76 | 16.27 | 8.23 | 0.98 | 13.86 | -4.12 | -6.16 | 13.25 | -0.31 | -5.97 | 272 | -2.51 | -2.51 |
| 23Q3 (15) | 1.73 | 37.3 | -9.9 | 0.26 | 23.81 | 0.0 | 0.25 | 4.17 | 13.64 | 0.23 | 9.52 | 4.55 | 15.03 | -9.83 | 10.98 | 14.45 | -24.13 | 26.12 | 13.29 | -20.23 | 16.03 | 279 | 0.0 | -2.11 |
| 23Q2 (14) | 1.26 | 13.51 | 28.57 | 0.21 | 0.0 | 31.25 | 0.24 | 14.29 | 14.29 | 0.21 | 0.0 | 0.0 | 16.67 | -11.9 | 2.08 | 19.05 | 0.68 | -11.11 | 16.67 | -11.9 | -22.22 | 279 | 0.0 | -2.11 |
| 23Q1 (13) | 1.11 | -25.5 | -3.48 | 0.21 | -12.5 | 16.67 | 0.21 | -4.55 | -4.55 | 0.21 | 0.0 | 0.0 | 18.92 | 17.45 | 20.87 | 18.92 | 28.13 | -1.11 | 18.92 | 34.23 | 3.6 | 279 | 0.0 | -2.11 |
| 22Q4 (12) | 1.49 | -22.4 | -13.87 | 0.24 | -7.69 | 4.35 | 0.22 | 0.0 | -4.35 | 0.21 | -4.55 | -8.7 | 16.11 | 18.95 | 21.16 | 14.77 | 28.86 | 11.06 | 14.09 | 23.0 | 6.01 | 279 | -2.11 | -2.11 |
| 22Q3 (11) | 1.92 | 95.92 | 26.32 | 0.26 | 62.5 | 13.04 | 0.22 | 4.76 | 10.0 | 0.22 | 4.76 | -12.0 | 13.54 | -17.06 | -10.51 | 11.46 | -46.53 | -12.92 | 11.46 | -46.53 | -30.33 | 285 | 0.0 | -5.94 |
| 22Q2 (10) | 0.98 | -14.78 | -38.75 | 0.16 | -11.11 | -30.43 | 0.21 | -4.55 | 0.0 | 0.21 | 0.0 | -8.7 | 16.33 | 4.31 | 13.58 | 21.43 | 12.01 | 63.27 | 21.43 | 17.35 | 49.07 | 285 | 0.0 | -5.94 |
| 22Q1 (9) | 1.15 | -33.53 | -18.44 | 0.18 | -21.74 | -14.29 | 0.22 | -4.35 | 4.76 | 0.21 | -8.7 | 0.0 | 15.65 | 17.73 | 5.09 | 19.13 | 43.89 | 28.45 | 18.26 | 37.35 | 22.61 | 285 | 0.0 | -5.94 |
| 21Q4 (8) | 1.73 | 13.82 | -5.98 | 0.23 | 0.0 | -4.17 | 0.23 | 15.0 | 4.55 | 0.23 | -8.0 | 0.0 | 13.29 | -12.14 | 1.93 | 13.29 | 1.04 | 11.19 | 13.29 | -19.17 | 6.36 | 285 | -5.94 | -5.94 |
| 21Q3 (7) | 1.52 | -5.0 | -1.94 | 0.23 | 0.0 | 9.52 | 0.2 | -4.76 | -16.67 | 0.25 | 8.7 | 13.64 | 15.13 | 5.26 | 11.69 | 13.16 | 0.25 | -15.02 | 16.45 | 14.42 | 15.88 | 303 | 0.0 | -3.81 |
| 21Q2 (6) | 1.6 | 13.48 | 1.27 | 0.23 | 9.52 | 15.0 | 0.21 | 0.0 | 0.0 | 0.23 | 9.52 | 9.52 | 14.37 | -3.48 | 13.56 | 13.12 | -11.87 | -1.25 | 14.37 | -3.48 | 8.15 | 303 | 0.0 | -3.81 |
| 21Q1 (5) | 1.41 | -23.37 | 63.95 | 0.21 | -12.5 | 23.53 | 0.21 | -4.55 | -4.55 | 0.21 | -8.7 | -4.55 | 14.89 | 14.18 | -24.66 | 14.89 | 24.56 | -41.78 | 14.89 | 19.15 | -41.78 | 303 | 0.0 | -3.81 |
| 20Q4 (4) | 1.84 | 18.71 | 0.0 | 0.24 | 14.29 | 0.0 | 0.22 | -8.33 | 0.0 | 0.23 | 4.55 | 0.0 | 13.04 | -3.73 | 0.0 | 11.96 | -22.78 | 0.0 | 12.50 | -11.93 | 0.0 | 303 | -3.81 | 0.0 |
| 20Q3 (3) | 1.55 | -1.9 | 0.0 | 0.21 | 5.0 | 0.0 | 0.24 | 14.29 | 0.0 | 0.22 | 4.76 | 0.0 | 13.55 | 7.03 | 0.0 | 15.48 | 16.5 | 0.0 | 14.19 | 6.79 | 0.0 | 315 | 0.0 | 0.0 |
| 20Q2 (2) | 1.58 | 83.72 | 0.0 | 0.2 | 17.65 | 0.0 | 0.21 | -4.55 | 0.0 | 0.21 | -4.55 | 0.0 | 12.66 | -35.96 | 0.0 | 13.29 | -48.04 | 0.0 | 13.29 | -48.04 | 0.0 | 315 | 0.0 | 0.0 |
| 20Q1 (1) | 0.86 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 19.77 | 0.0 | 0.0 | 25.58 | 0.0 | 0.0 | 25.58 | 0.0 | 0.0 | 315 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 7.17 | 24.48 | 1.12 | 17.89 | 0.98 | 4.26 | 1.0 | 13.64 | 15.62 | -5.29 | 13.67 | -16.25 | 13.95 | -8.71 | 272 | 0.0 |
| 2023 (9) | 5.76 | 3.78 | 0.95 | 13.1 | 0.94 | 6.82 | 0.88 | 3.53 | 16.49 | 8.97 | 16.32 | 2.92 | 15.28 | -0.25 | 272 | -2.51 |
| 2022 (8) | 5.55 | -11.34 | 0.84 | -7.69 | 0.88 | 4.76 | 0.85 | -8.6 | 15.14 | 4.12 | 15.86 | 18.16 | 15.32 | 3.09 | 279 | -2.11 |
| 2021 (7) | 6.26 | 7.56 | 0.91 | 10.98 | 0.84 | -5.62 | 0.93 | 6.9 | 14.54 | 3.18 | 13.42 | -12.25 | 14.86 | -0.62 | 285 | -5.94 |
| 2020 (6) | 5.82 | 14.57 | 0.82 | -10.87 | 0.89 | -14.42 | 0.87 | -4.4 | 14.09 | -22.2 | 15.29 | -25.3 | 14.95 | -16.55 | 303 | -3.81 |
| 2019 (5) | 5.08 | -13.16 | 0.92 | -15.6 | 1.04 | -11.86 | 0.91 | -4.21 | 18.11 | -2.8 | 20.47 | 1.49 | 17.91 | 10.31 | 315 | -12.01 |
| 2018 (4) | 5.85 | -9.58 | 1.09 | -10.66 | 1.18 | -11.28 | 0.95 | -5.0 | 18.63 | -1.19 | 20.17 | -1.88 | 16.24 | 5.07 | 358 | -8.21 |
| 2017 (3) | 6.47 | -9.51 | 1.22 | -3.17 | 1.33 | -5.0 | 1.0 | 1.01 | 18.86 | 7.0 | 20.56 | 4.98 | 15.46 | 11.63 | 390 | -4.41 |
| 2016 (2) | 7.15 | -11.62 | 1.26 | -10.0 | 1.4 | -4.76 | 0.99 | 6.45 | 17.62 | 1.83 | 19.58 | 7.76 | 13.85 | 20.45 | 408 | -9.53 |
| 2015 (1) | 8.09 | 1.25 | 1.4 | 0.0 | 1.47 | 2.08 | 0.93 | 5.68 | 17.31 | 0 | 18.17 | 0 | 11.50 | 0 | 451 | -2.17 |
