- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.31 | -23.39 | -33.84 | 0.21 | 0.0 | -8.7 | 0.15 | 7.14 | -11.76 | 0.18 | 5.88 | -14.29 | 16.03 | 30.53 | 38.0 | 11.45 | 39.86 | 33.36 | 13.74 | 38.21 | 29.55 | 149 | 0.0 | -6.88 |
| 24Q2 (19) | 1.71 | 4.27 | -14.93 | 0.21 | 5.0 | -4.55 | 0.14 | 0.0 | 0.0 | 0.17 | 0.0 | -10.53 | 12.28 | 0.7 | 12.2 | 8.19 | -4.09 | 17.54 | 9.94 | -4.09 | 5.17 | 149 | 0.0 | -6.88 |
| 24Q1 (18) | 1.64 | -26.46 | -9.39 | 0.2 | -9.09 | -4.76 | 0.14 | -12.5 | -22.22 | 0.17 | 0.0 | -15.0 | 12.20 | 23.61 | 5.11 | 8.54 | 18.98 | -14.16 | 10.37 | 35.98 | -6.19 | 149 | 0.0 | -6.88 |
| 23Q4 (17) | 2.23 | 12.63 | -2.62 | 0.22 | -4.35 | -8.33 | 0.16 | -5.88 | 14.29 | 0.17 | -19.05 | -5.56 | 9.87 | -15.07 | -5.87 | 7.17 | -16.43 | 17.36 | 7.62 | -28.12 | -3.01 | 149 | -6.88 | -6.88 |
| 23Q3 (16) | 1.98 | -1.49 | -19.51 | 0.23 | 4.55 | 0.0 | 0.17 | 21.43 | -10.53 | 0.21 | 10.53 | 0.0 | 11.62 | 6.13 | 24.24 | 8.59 | 23.27 | 11.16 | 10.61 | 12.2 | 24.24 | 160 | 0.0 | -4.19 |
| 23Q2 (15) | 2.01 | 11.05 | -23.28 | 0.22 | 4.76 | 0.0 | 0.14 | -22.22 | -30.0 | 0.19 | -5.0 | -9.52 | 10.95 | -5.66 | 30.35 | 6.97 | -29.96 | -8.76 | 9.45 | -14.45 | 17.93 | 160 | 0.0 | -4.19 |
| 23Q1 (14) | 1.81 | -20.96 | -33.7 | 0.21 | -12.5 | 5.0 | 0.18 | 28.57 | 0.0 | 0.2 | 11.11 | 5.26 | 11.60 | 10.7 | 58.37 | 9.94 | 62.67 | 50.83 | 11.05 | 40.58 | 58.77 | 160 | 0.0 | -4.19 |
| 22Q4 (13) | 2.29 | -6.91 | -13.91 | 0.24 | 4.35 | 9.09 | 0.14 | -26.32 | -33.33 | 0.18 | -14.29 | 0.0 | 10.48 | 12.09 | 26.72 | 6.11 | -20.85 | -22.56 | 7.86 | -7.92 | 16.16 | 160 | -4.19 | -4.19 |
| 22Q3 (12) | 2.46 | -6.11 | -13.38 | 0.23 | 4.55 | 0.0 | 0.19 | -5.0 | -5.0 | 0.21 | 0.0 | 5.0 | 9.35 | 11.35 | 15.45 | 7.72 | 1.18 | 9.67 | 8.54 | 6.5 | 21.22 | 167 | 0.0 | 1.83 |
| 22Q2 (11) | 2.62 | -4.03 | -4.03 | 0.22 | 10.0 | 4.76 | 0.2 | 11.11 | -9.09 | 0.21 | 10.53 | 50.0 | 8.40 | 14.62 | 9.16 | 7.63 | 15.78 | -5.27 | 8.02 | 15.17 | 56.3 | 167 | 0.0 | 1.83 |
| 22Q1 (10) | 2.73 | 2.63 | 10.53 | 0.2 | -9.09 | 5.26 | 0.18 | -14.29 | -18.18 | 0.19 | 5.56 | 26.67 | 7.33 | -11.42 | -4.76 | 6.59 | -16.48 | -25.97 | 6.96 | 2.85 | 14.6 | 167 | 0.0 | 1.83 |
| 21Q4 (9) | 2.66 | -6.34 | 9.02 | 0.22 | -4.35 | 10.0 | 0.21 | 5.0 | 5.0 | 0.18 | -10.0 | 12.5 | 8.27 | 2.12 | 0.9 | 7.89 | 12.11 | -3.68 | 6.77 | -3.91 | 3.2 | 167 | 1.83 | 1.83 |
| 21Q3 (8) | 2.84 | 4.03 | 1.07 | 0.23 | 9.52 | 15.0 | 0.2 | -9.09 | 11.11 | 0.2 | 42.86 | -9.09 | 8.10 | 5.28 | 13.79 | 7.04 | -12.61 | 9.94 | 7.04 | 37.32 | -10.05 | 164 | 0.0 | -8.38 |
| 21Q2 (7) | 2.73 | 10.53 | -8.7 | 0.21 | 10.53 | 10.53 | 0.22 | 0.0 | 15.79 | 0.14 | -6.67 | -39.13 | 7.69 | 0.0 | 21.05 | 8.06 | -9.52 | 26.82 | 5.13 | -15.56 | -33.33 | 164 | 0.0 | -8.38 |
| 21Q1 (6) | 2.47 | 1.23 | -1.59 | 0.19 | -5.0 | -9.52 | 0.22 | 10.0 | 22.22 | 0.15 | -6.25 | -31.82 | 7.69 | -6.15 | -8.06 | 8.91 | 8.66 | 24.2 | 6.07 | -7.39 | -30.71 | 164 | 0.0 | -26.46 |
| 20Q4 (5) | 2.44 | -13.17 | -34.58 | 0.2 | 0.0 | -31.03 | 0.2 | 11.11 | -9.09 | 0.16 | -27.27 | -77.46 | 8.20 | 15.16 | 5.43 | 8.20 | 27.96 | 38.97 | 6.56 | -16.24 | -65.55 | 164 | -8.38 | -26.46 |
| 20Q3 (4) | 2.81 | -6.02 | 0.0 | 0.2 | 5.26 | 0.0 | 0.18 | -5.26 | 0.0 | 0.22 | -4.35 | 0.0 | 7.12 | 12.01 | 0.0 | 6.41 | 0.81 | 0.0 | 7.83 | 1.78 | 0.0 | 179 | 0.0 | 0.0 |
| 20Q2 (3) | 2.99 | 19.12 | 0.0 | 0.19 | -9.52 | 0.0 | 0.19 | 5.56 | 0.0 | 0.23 | 4.55 | 0.0 | 6.35 | -24.05 | 0.0 | 6.35 | -11.39 | 0.0 | 7.69 | -12.24 | 0.0 | 179 | -19.73 | 0.0 |
| 20Q1 (2) | 2.51 | -32.71 | 0.0 | 0.21 | -27.59 | 0.0 | 0.18 | -18.18 | 0.0 | 0.22 | -69.01 | 0.0 | 8.37 | 7.61 | 0.0 | 7.17 | 21.59 | 0.0 | 8.76 | -53.95 | 0.0 | 223 | 0.0 | 0.0 |
| 19Q4 (1) | 3.73 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.71 | 0.0 | 0.0 | 7.77 | 0.0 | 0.0 | 5.90 | 0.0 | 0.0 | 19.03 | 0.0 | 0.0 | 223 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.04 | -20.47 | 0.89 | 0.0 | 0.65 | -9.72 | 0.77 | -2.53 | 11.07 | 25.75 | 8.08 | 13.52 | 9.58 | 22.56 | 160 | 0.0 |
| 2022 (9) | 10.11 | -5.51 | 0.89 | 5.95 | 0.72 | -15.29 | 0.79 | 19.7 | 8.80 | 12.14 | 7.12 | -10.35 | 7.81 | 26.68 | 160 | -4.19 |
| 2021 (8) | 10.7 | -0.56 | 0.84 | 7.69 | 0.85 | 13.33 | 0.66 | -21.43 | 7.85 | 8.3 | 7.94 | 13.97 | 6.17 | -20.99 | 167 | 1.83 |
| 2020 (7) | 10.76 | -31.2 | 0.78 | -38.58 | 0.75 | -14.77 | 0.84 | -37.31 | 7.25 | -10.73 | 6.97 | 23.88 | 7.81 | -8.88 | 164 | -8.38 |
| 2019 (6) | 15.64 | -35.61 | 1.27 | -18.59 | 0.88 | -7.37 | 1.34 | -6.29 | 8.12 | 26.44 | 5.63 | 43.86 | 8.57 | 45.53 | 179 | -19.73 |
| 2018 (5) | 24.29 | -21.26 | 1.56 | -7.14 | 0.95 | -1.04 | 1.43 | 6.72 | 6.42 | 17.94 | 3.91 | 25.68 | 5.89 | 35.54 | 223 | -47.41 |
| 2017 (4) | 30.85 | -24.77 | 1.68 | -22.94 | 0.96 | -6.8 | 1.34 | -5.63 | 5.45 | 2.44 | 3.11 | 23.9 | 4.34 | 25.44 | 424 | -9.21 |
| 2016 (3) | 41.01 | 0.49 | 2.18 | -8.79 | 1.03 | 4.04 | 1.42 | 2.16 | 5.32 | -9.23 | 2.51 | 3.53 | 3.46 | 1.66 | 467 | -11.55 |
| 2015 (2) | 40.81 | -33.8 | 2.39 | -15.25 | 0.99 | -17.5 | 1.39 | -15.76 | 5.86 | 28.03 | 2.43 | 24.63 | 3.41 | 27.26 | 528 | -10.81 |
| 2014 (1) | 61.65 | -12.87 | 2.82 | -9.62 | 1.2 | 5.26 | 1.65 | -14.06 | 4.57 | 0 | 1.95 | 0 | 2.68 | 0 | 592 | -10.71 |
