- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2443.17 | 3.0 | -2.94 | 15.85 | -6.32 | 3.32 | 13.34 | 1.68 | 6.81 | 46.43 | -1.74 | -3.29 | 0.65 | -9.05 | 6.45 | 0.55 | -1.28 | 10.04 | 1.90 | -4.59 | -0.36 | 58249 | 0.0 | -20.34 |
| 24Q2 (19) | 2372.09 | 18.86 | -2.73 | 16.92 | 23.77 | -8.44 | 13.12 | 0.69 | 11.0 | 47.25 | 10.37 | -1.83 | 0.71 | 4.14 | -5.87 | 0.55 | -15.29 | 14.12 | 1.99 | -7.14 | 0.93 | 58249 | 0.0 | -20.34 |
| 24Q1 (18) | 1995.71 | -17.42 | -4.72 | 13.67 | -6.69 | -10.42 | 13.03 | 0.93 | 10.99 | 42.81 | -15.76 | -2.37 | 0.68 | 12.99 | -5.98 | 0.65 | 22.22 | 16.49 | 2.15 | 2.01 | 2.47 | 58249 | 0.0 | -20.34 |
| 23Q4 (17) | 2416.71 | -3.99 | -2.83 | 14.65 | -4.5 | -22.32 | 12.91 | 3.36 | 7.49 | 50.82 | 5.85 | 8.24 | 0.61 | -0.53 | -20.06 | 0.53 | 7.66 | 10.62 | 2.10 | 10.25 | 11.39 | 58249 | -20.34 | -20.34 |
| 23Q3 (16) | 2517.14 | 3.22 | -13.51 | 15.34 | -16.99 | -40.59 | 12.49 | 5.67 | -4.07 | 48.01 | -0.25 | -1.11 | 0.61 | -19.58 | -31.31 | 0.50 | 2.38 | 10.91 | 1.91 | -3.36 | 14.33 | 73120 | 0.0 | -33.35 |
| 23Q2 (15) | 2438.71 | 16.43 | -8.2 | 18.48 | 21.1 | -6.19 | 11.82 | 0.68 | -8.16 | 48.13 | 9.76 | 9.24 | 0.76 | 4.01 | 2.18 | 0.48 | -13.53 | 0.04 | 1.97 | -5.73 | 18.99 | 73120 | 0.0 | -33.35 |
| 23Q1 (14) | 2094.59 | -15.78 | -21.8 | 15.26 | -19.09 | -14.99 | 11.74 | -2.25 | -1.59 | 43.85 | -6.6 | 10.34 | 0.73 | -3.93 | 8.72 | 0.56 | 16.07 | 25.84 | 2.09 | 10.9 | 41.11 | 73120 | 0.0 | -33.35 |
| 22Q4 (13) | 2487.06 | -14.54 | -32.39 | 18.86 | -26.96 | -16.95 | 12.01 | -7.76 | -4.98 | 46.95 | -3.3 | -5.87 | 0.76 | -14.52 | 22.83 | 0.48 | 7.94 | 40.53 | 1.89 | 13.16 | 39.21 | 73120 | -33.35 | -33.35 |
| 22Q3 (12) | 2910.32 | 9.55 | -13.6 | 25.82 | 31.07 | 27.82 | 13.02 | 1.17 | 10.81 | 48.55 | 10.19 | 25.26 | 0.89 | 19.64 | 47.95 | 0.45 | -7.66 | 28.26 | 1.67 | 0.58 | 44.98 | 109709 | 0.0 | -2.71 |
| 22Q2 (11) | 2656.5 | -0.82 | 1.78 | 19.7 | 9.75 | 55.49 | 12.87 | 7.88 | 18.4 | 44.06 | 10.87 | 13.91 | 0.74 | 10.66 | 52.76 | 0.48 | 8.78 | 16.32 | 1.66 | 11.79 | 11.91 | 109709 | 0.0 | -2.71 |
| 22Q1 (10) | 2678.58 | -27.18 | -0.79 | 17.95 | -20.96 | 17.24 | 11.93 | -5.62 | 15.04 | 39.74 | -20.33 | 5.69 | 0.67 | 8.54 | 18.18 | 0.45 | 29.61 | 15.96 | 1.48 | 9.41 | 6.53 | 109709 | 0.0 | -2.71 |
| 21Q4 (9) | 3678.35 | 9.19 | 10.13 | 22.71 | 12.43 | 59.82 | 12.64 | 7.57 | 12.06 | 49.88 | 28.69 | 9.67 | 0.62 | 2.96 | 45.11 | 0.34 | -1.48 | 1.75 | 1.36 | 17.85 | -0.42 | 109709 | -2.71 | -2.71 |
| 21Q3 (8) | 3368.61 | 29.07 | 25.11 | 20.2 | 59.43 | 64.9 | 11.75 | 8.1 | 16.68 | 38.76 | 0.21 | 4.47 | 0.60 | 23.52 | 31.8 | 0.35 | -16.25 | -6.74 | 1.15 | -22.36 | -16.5 | 112761 | 0.0 | 37.95 |
| 21Q2 (7) | 2609.94 | -3.33 | -1.01 | 12.67 | -17.24 | 0 | 10.87 | 4.82 | 0 | 38.68 | 2.87 | 0 | 0.49 | -14.39 | 0 | 0.42 | 8.44 | 0 | 1.48 | 6.42 | 0 | 112761 | 0.0 | 37.95 |
| 21Q1 (6) | 2699.92 | -19.16 | 48.31 | 15.31 | 7.74 | 0 | 10.37 | -8.07 | 0 | 37.6 | -17.33 | 0 | 0.57 | 33.28 | 0 | 0.38 | 13.72 | 0 | 1.39 | 2.27 | 0 | 112761 | 0.0 | 37.95 |
| 20Q4 (5) | 3339.87 | 24.05 | 24.84 | 14.21 | 16.0 | 0 | 11.28 | 12.02 | 0 | 45.48 | 22.59 | 0 | 0.43 | -6.49 | 0 | 0.34 | -9.7 | 0 | 1.36 | -1.18 | 0 | 112761 | 37.95 | 36.89 |
| 20Q3 (4) | 2692.42 | 2.12 | 0.0 | 12.25 | 0 | 0.0 | 10.07 | 0 | 0.0 | 37.1 | 0 | 0.0 | 0.45 | 0 | 0.0 | 0.37 | 0 | 0.0 | 1.38 | 0 | 0.0 | 81743 | 0.0 | 0.0 |
| 20Q2 (3) | 2636.54 | 44.83 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 81743 | 0.0 | 0.0 |
| 20Q1 (2) | 1820.47 | -31.95 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 81743 | -0.77 | 0.0 |
| 19Q4 (1) | 2675.23 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 82374 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9467.15 | -11.79 | 63.72 | -22.59 | 48.97 | -1.73 | 190.8 | 6.41 | 0.67 | -12.25 | 0.52 | 11.41 | 2.02 | 20.64 | 73120 | 0.0 |
| 2022 (9) | 10732.5 | -13.14 | 82.32 | 16.14 | 49.83 | 9.2 | 179.3 | 8.72 | 0.77 | 33.72 | 0.46 | 25.73 | 1.67 | 25.17 | 73120 | -33.35 |
| 2021 (8) | 12356.8 | 17.8 | 70.88 | 53.95 | 45.63 | 8.67 | 164.92 | 8.76 | 0.57 | 30.69 | 0.37 | -7.75 | 1.33 | -7.67 | 109709 | -2.71 |
| 2020 (7) | 10489.3 | 6.99 | 46.04 | -7.2 | 41.99 | -0.14 | 151.63 | 7.11 | 0.44 | -13.26 | 0.40 | -6.66 | 1.45 | 0.11 | 112761 | 37.95 |
| 2019 (6) | 9804.42 | 1.32 | 49.61 | 14.84 | 42.05 | 0.02 | 141.57 | 10.77 | 0.51 | 13.35 | 0.43 | -1.28 | 1.44 | 9.33 | 81743 | -0.77 |
| 2018 (5) | 9677.06 | 9.02 | 43.2 | -39.72 | 42.04 | 3.8 | 127.81 | 10.76 | 0.45 | -44.71 | 0.43 | -4.78 | 1.32 | 1.6 | 82374 | 9.26 |
| 2017 (4) | 8876.57 | 15.76 | 71.67 | 36.0 | 40.5 | -10.83 | 115.39 | -3.53 | 0.81 | 17.48 | 0.46 | -22.97 | 1.30 | -16.66 | 75392 | 16.48 |
| 2016 (3) | 7668.1 | -9.5 | 52.7 | 5.15 | 45.42 | -5.45 | 119.61 | -2.36 | 0.69 | 16.19 | 0.59 | 4.47 | 1.56 | 7.89 | 64728 | -11.08 |
| 2015 (2) | 8473.06 | 0.19 | 50.12 | 33.8 | 48.04 | -0.78 | 122.5 | 1.15 | 0.59 | 33.54 | 0.57 | -0.97 | 1.45 | 0.96 | 72796 | -8.59 |
| 2014 (1) | 8457.01 | 22.08 | 37.46 | 14.52 | 48.42 | 12.74 | 121.11 | 7.08 | 0.44 | 0 | 0.57 | 0 | 1.43 | 0 | 79639 | 23.52 |
