- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 201.21 | 4.94 | 14.87 | 5.24 | -5.42 | -3.32 | 11.5 | -6.58 | -4.96 | 40.54 | -1.39 | -3.77 | 2.60 | -9.87 | -15.84 | 5.72 | -10.98 | -17.26 | 20.15 | -6.03 | -16.23 | 0 | -100.0 | -100.0 |
| 23Q4 (19) | 191.74 | -1.7 | -0.26 | 5.54 | 6.13 | -8.73 | 12.31 | 0.74 | -34.45 | 41.11 | -2.63 | 8.61 | 2.89 | 7.97 | -8.49 | 6.42 | 2.48 | -34.28 | 21.44 | -0.94 | 8.9 | 7942 | 0.0 | 0.0 |
| 23Q3 (18) | 195.06 | 3.69 | -11.92 | 5.22 | 1.95 | -18.56 | 12.22 | -2.47 | -39.8 | 42.22 | -4.33 | 3.84 | 2.68 | -1.68 | -7.55 | 6.26 | -5.95 | -31.66 | 21.64 | -7.74 | 17.88 | 7942 | 0.0 | 6.92 |
| 23Q2 (17) | 188.11 | 7.39 | -29.41 | 5.12 | -5.54 | -23.24 | 12.53 | 3.55 | -46.48 | 44.13 | 4.75 | 8.24 | 2.72 | -12.04 | 8.74 | 6.66 | -3.58 | -24.18 | 23.46 | -2.46 | 53.33 | 7942 | 0.0 | 6.92 |
| 23Q1 (16) | 175.16 | -8.88 | -33.94 | 5.42 | -10.71 | -14.24 | 12.1 | -35.57 | -41.03 | 42.13 | 11.31 | 8.3 | 3.09 | -2.0 | 29.81 | 6.91 | -29.29 | -10.74 | 24.05 | 22.16 | 63.94 | 7942 | 0.0 | 6.92 |
| 22Q4 (15) | 192.24 | -13.19 | -26.05 | 6.07 | -5.3 | -0.98 | 18.78 | -7.49 | 3.41 | 37.85 | -6.91 | 1.1 | 3.16 | 9.08 | 33.9 | 9.77 | 6.57 | 39.84 | 19.69 | 7.23 | 36.71 | 7942 | 6.92 | 6.92 |
| 22Q3 (14) | 221.45 | -16.89 | -18.03 | 6.41 | -3.9 | -5.87 | 20.3 | -13.28 | 33.03 | 40.66 | -0.27 | 3.3 | 2.89 | 15.64 | 14.83 | 9.17 | 4.34 | 62.28 | 18.36 | 20.0 | 26.02 | 7428 | 0.0 | 5.26 |
| 22Q2 (13) | 266.47 | 0.5 | 5.6 | 6.67 | 5.54 | -3.19 | 23.41 | 14.08 | 66.38 | 40.77 | 4.81 | 4.78 | 2.50 | 5.01 | -8.33 | 8.79 | 13.51 | 57.56 | 15.30 | 4.28 | -0.78 | 7428 | 0.0 | 5.26 |
| 22Q1 (12) | 265.14 | 1.99 | 24.33 | 6.32 | 3.1 | 7.3 | 20.52 | 13.0 | 58.33 | 38.9 | 3.9 | 2.13 | 2.38 | 1.09 | -13.7 | 7.74 | 10.79 | 27.35 | 14.67 | 1.87 | -17.86 | 7428 | 0.0 | 5.26 |
| 21Q4 (11) | 259.96 | -3.77 | 27.76 | 6.13 | -9.99 | 12.07 | 18.16 | 19.0 | 68.77 | 37.44 | -4.88 | -3.36 | 2.36 | -6.46 | -12.28 | 6.99 | 23.67 | 32.1 | 14.40 | -1.15 | -24.35 | 7428 | 5.26 | 5.26 |
| 21Q3 (10) | 270.15 | 7.06 | 68.49 | 6.81 | -1.16 | 58.74 | 15.26 | 8.46 | 52.6 | 39.36 | 1.16 | 43.49 | 2.52 | -7.68 | -5.78 | 5.65 | 1.31 | -9.43 | 14.57 | -5.51 | -14.83 | 7057 | 0.0 | 44.05 |
| 21Q2 (9) | 252.34 | 18.33 | 97.87 | 6.89 | 16.98 | 122.26 | 14.07 | 8.56 | 150.36 | 38.91 | 2.15 | 96.71 | 2.73 | -1.14 | 12.33 | 5.58 | -8.25 | 26.53 | 15.42 | -13.67 | -0.58 | 7057 | 0.0 | 44.05 |
| 21Q1 (8) | 213.25 | 4.8 | 84.65 | 5.89 | 7.68 | 88.78 | 12.96 | 20.45 | 143.61 | 38.09 | -1.68 | 99.32 | 2.76 | 2.74 | 2.24 | 6.08 | 14.93 | 31.93 | 17.86 | -6.18 | 7.95 | 7057 | 0.0 | 49.01 |
| 20Q4 (7) | 203.48 | 26.91 | 63.4 | 5.47 | 27.51 | 62.31 | 10.76 | 7.6 | 82.68 | 38.74 | 41.23 | 94.87 | 2.69 | 0.47 | -0.66 | 5.29 | -15.21 | 11.8 | 19.04 | 11.29 | 19.26 | 7057 | 44.05 | 49.01 |
| 20Q3 (6) | 160.34 | 25.73 | 19.48 | 4.29 | 38.39 | 18.51 | 10.0 | 77.94 | 72.41 | 27.43 | 38.68 | 30.56 | 2.68 | 10.07 | -0.81 | 6.24 | 41.53 | 44.31 | 17.11 | 10.3 | 9.27 | 4899 | 0.0 | 3.44 |
| 20Q2 (5) | 127.53 | 10.43 | 6.17 | 3.1 | -0.64 | -13.41 | 5.62 | 5.64 | 15.4 | 19.78 | 3.51 | -3.79 | 2.43 | -10.02 | -18.44 | 4.41 | -4.33 | 8.7 | 15.51 | -6.27 | -9.38 | 4899 | 3.44 | 3.44 |
| 20Q1 (4) | 115.49 | -7.26 | 0.0 | 3.12 | -7.42 | 0.0 | 5.32 | -9.68 | 0.0 | 19.11 | -3.87 | 0.0 | 2.70 | -0.17 | 0.0 | 4.61 | -2.61 | 0.0 | 16.55 | 3.65 | 0.0 | 4736 | 0.0 | 0.0 |
| 19Q4 (3) | 124.53 | -7.21 | 0.0 | 3.37 | -6.91 | 0.0 | 5.89 | 1.55 | 0.0 | 19.88 | -5.38 | 0.0 | 2.71 | 0.32 | 0.0 | 4.73 | 9.44 | 0.0 | 15.96 | 1.97 | 0.0 | 4736 | 0.0 | 0.0 |
| 19Q3 (2) | 134.2 | 11.72 | 0.0 | 3.62 | 1.12 | 0.0 | 5.8 | 19.1 | 0.0 | 21.01 | 2.19 | 0.0 | 2.70 | -9.49 | 0.0 | 4.32 | 6.6 | 0.0 | 15.66 | -8.53 | 0.0 | 4736 | 0.0 | 0.0 |
| 19Q2 (1) | 120.12 | 0.0 | 0.0 | 3.58 | 0.0 | 0.0 | 4.87 | 0.0 | 0.0 | 20.56 | 0.0 | 0.0 | 2.98 | 0.0 | 0.0 | 4.05 | 0.0 | 0.0 | 17.12 | 0.0 | 0.0 | 4736 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 750.06 | -20.65 | 21.29 | -16.44 | 49.15 | -40.79 | 169.58 | 7.2 | 2.84 | 5.31 | 6.55 | -25.38 | 22.61 | 35.1 | 7942 | 0.0 |
| 2022 (9) | 945.3 | -5.06 | 25.48 | -0.97 | 83.01 | 37.34 | 158.19 | 2.85 | 2.70 | 4.31 | 8.78 | 44.67 | 16.73 | 8.34 | 7942 | 6.92 |
| 2021 (8) | 995.7 | 64.08 | 25.73 | 60.91 | 60.44 | 90.66 | 153.8 | 46.39 | 2.58 | -1.93 | 6.07 | 16.2 | 15.45 | -10.78 | 7428 | 5.26 |
| 2020 (7) | 606.83 | 24.42 | 15.99 | 13.48 | 31.7 | 49.32 | 105.06 | 29.19 | 2.64 | -8.79 | 5.22 | 20.01 | 17.31 | 3.83 | 7057 | 44.05 |
| 2019 (6) | 487.71 | -4.73 | 14.09 | -5.25 | 21.23 | 3.81 | 81.32 | 5.65 | 2.89 | -0.55 | 4.35 | 8.96 | 16.67 | 10.89 | 4899 | 3.44 |
| 2018 (5) | 511.9 | 7.56 | 14.87 | 8.07 | 20.45 | 30.59 | 76.97 | 14.44 | 2.90 | 0.47 | 3.99 | 21.41 | 15.04 | 6.39 | 4736 | 5.97 |
| 2017 (4) | 475.92 | 13.07 | 13.76 | 10.61 | 15.66 | 19.63 | 67.26 | 16.91 | 2.89 | -2.17 | 3.29 | 5.81 | 14.13 | 3.4 | 4469 | 4.71 |
| 2016 (3) | 420.92 | 9.76 | 12.44 | 4.27 | 13.09 | 4.05 | 57.53 | 9.33 | 2.96 | -5.0 | 3.11 | -5.2 | 13.67 | -0.39 | 4268 | 4.38 |
| 2015 (2) | 383.5 | 0.95 | 11.93 | 5.86 | 12.58 | 13.03 | 52.62 | 7.56 | 3.11 | 4.86 | 3.28 | 11.97 | 13.72 | 6.55 | 4089 | 6.13 |
| 2014 (1) | 379.9 | 14.65 | 11.27 | 15.95 | 11.13 | 13.46 | 48.92 | 16.73 | 2.97 | 0 | 2.93 | 0 | 12.88 | 0 | 3853 | 4.28 |
