玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)18.16-5.27-9.430.9411.98.052.43-2.02-9.670.54-5.261.895.1818.1319.2913.383.43-0.262.970.0112.49000
24Q2 (19)19.171.752.130.84-11.58-13.42.488.3-12.980.5726.6714.04.38-13.1-15.2112.946.43-14.82.9724.4911.62000
24Q1 (18)18.84-5.567.530.9515.85-11.212.2925.146.020.45-51.61-10.05.0422.68-17.4412.1532.51-1.412.39-48.76-16.31000
23Q4 (17)19.95-0.5-1.240.82-5.755.131.83-31.97-39.60.9375.4750.04.11-5.276.459.17-31.63-38.854.6676.3551.88000
23Q3 (16)20.056.82-3.930.87-10.31-37.412.69-5.6120.090.536.03.924.34-16.04-34.8513.42-11.6425.02.64-0.778.17000
23Q2 (15)18.777.13-8.130.97-9.35-2.022.8531.9430.140.50.0-15.255.17-15.386.6515.1823.1641.652.66-6.66-7.76000
23Q1 (14)17.52-13.2710.261.0737.18-20.152.16-28.7130.910.5-19.3521.956.1158.16-27.5812.33-17.8118.732.85-7.0210.61000
22Q4 (13)20.2-3.2111.360.78-43.88-46.213.0335.2717.90.6221.5710.713.86-42.02-51.6915.0039.755.883.0725.6-0.58000
22Q3 (12)20.872.155.671.3940.415.832.242.2825.840.51-13.5610.876.6637.449.6210.730.1319.092.44-15.384.92000
22Q2 (11)20.4328.576.520.99-26.12-21.432.1932.7340.380.5943.918.04.85-42.54-26.2410.723.2331.82.8911.9210.78000
22Q1 (10)15.89-12.4-10.181.34-7.5913.561.65-35.8-4.070.41-26.79-2.388.435.526.4210.38-26.716.82.58-16.428.68000
21Q4 (9)18.14-8.155.831.4520.8347.962.5744.38-5.860.5621.7414.297.9931.5639.814.1757.2-11.053.0932.547.99000
21Q3 (8)19.752.979.781.2-4.76-11.761.7814.111.950.46-8.031.436.08-7.51-19.639.0110.811.972.33-10.6619.72000
21Q2 (7)19.188.4228.471.266.784.131.56-9.31.960.519.0556.256.57-1.52-18.948.13-16.35-20.632.619.821.63000
21Q1 (6)17.693.2112.531.1820.41-1.671.72-37.027.410.42-14.2940.06.6716.66-12.629.72-38.9613.222.37-16.9524.41000
20Q4 (5)17.14-4.72-8.490.98-27.94-14.782.7371.720.260.4940.0-26.875.72-24.37-6.8815.9380.2131.422.8646.94-20.08000
20Q3 (4)17.9920.50.01.3612.40.01.593.920.00.359.380.07.56-6.720.08.84-13.750.01.95-9.230.0000.0
20Q2 (3)14.93-5.030.01.210.830.01.5313.330.00.326.670.08.106.170.010.2519.330.02.1412.310.0000.0
20Q1 (2)15.72-16.070.01.24.350.01.35-40.530.00.3-55.220.07.6324.330.08.59-29.140.01.91-46.650.0000.0
19Q4 (1)18.730.00.01.150.00.02.270.00.00.670.00.06.140.00.012.120.00.03.580.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)76.3-1.413.73-17.119.524.392.4515.024.89-15.9312.485.883.2116.6700
2022 (9)77.393.54.5-11.429.1219.532.139.795.81-14.4211.7815.482.756.0800
2021 (8)74.7713.675.087.177.635.971.9432.886.79-5.7110.20-6.772.5916.900
2020 (7)65.78-15.444.74-7.427.2-5.641.46-20.227.219.4810.9511.592.22-5.6500
2019 (6)77.79-16.885.12-14.387.63-6.381.831.676.583.019.8112.632.3522.3200
2018 (5)93.59-4.475.98-3.558.15-9.941.89.766.390.978.71-5.731.9214.8900
2017 (4)97.97-6.556.2-14.369.0518.31.643.86.33-8.369.2426.61.6711.0800
2016 (3)104.84-5.387.24-25.517.65-13.851.58-56.716.91-21.287.30-8.951.51-54.2549000.0
2015 (2)110.8-10.319.72-5.368.8846.293.65-4.28.775.538.0163.113.296.8249000.0
2014 (1)123.54-16.2710.272.56.07-20.763.81-23.658.3104.9103.08049000.0

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