- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 726.91 | 8.27 | 7.78 | 39.49 | 7.63 | 5.11 | 15.83 | 5.53 | 15.72 | 5.76 | 1.59 | -10.42 | 5.43 | -0.59 | -2.48 | 2.18 | -2.53 | 7.37 | 0.79 | -6.17 | -16.88 | 7813 | 0.0 | 1.14 |
| 24Q2 (19) | 671.38 | 14.12 | 15.24 | 36.69 | 5.98 | 5.01 | 15.0 | 5.56 | 15.21 | 5.67 | 4.04 | 33.41 | 5.46 | -7.13 | -8.88 | 2.23 | -7.5 | -0.03 | 0.84 | -8.83 | 15.77 | 7813 | 0.0 | 1.14 |
| 24Q1 (18) | 588.32 | -6.83 | 12.15 | 34.62 | -1.51 | 0.67 | 14.21 | -2.74 | 18.02 | 5.45 | -1.8 | 9.88 | 5.88 | 5.71 | -10.24 | 2.42 | 4.39 | 5.23 | 0.93 | 5.4 | -2.03 | 7813 | 0.0 | 1.14 |
| 23Q4 (17) | 631.46 | -6.37 | 5.53 | 35.15 | -6.44 | -1.1 | 14.61 | 6.8 | 33.18 | 5.55 | -13.69 | -17.9 | 5.57 | -0.07 | -6.28 | 2.31 | 14.07 | 26.2 | 0.88 | -7.81 | -22.2 | 7813 | 1.14 | 1.14 |
| 23Q3 (16) | 674.45 | 15.76 | 3.94 | 37.57 | 7.53 | -5.79 | 13.68 | 5.07 | 17.63 | 6.43 | 51.29 | 8.8 | 5.57 | -7.11 | -9.37 | 2.03 | -9.24 | 13.17 | 0.95 | 30.69 | 4.67 | 7725 | 0.0 | 0.16 |
| 23Q2 (15) | 582.61 | 11.06 | -19.44 | 34.94 | 1.6 | -14.32 | 13.02 | 8.14 | -0.15 | 4.25 | -14.31 | -22.16 | 6.00 | -8.52 | 6.36 | 2.23 | -2.63 | 23.94 | 0.73 | -22.85 | -3.38 | 7725 | 0.0 | 0.16 |
| 23Q1 (14) | 524.57 | -12.33 | -33.07 | 34.39 | -3.24 | -15.3 | 12.04 | 9.75 | -4.67 | 4.96 | -26.63 | -21.89 | 6.56 | 10.38 | 26.56 | 2.30 | 25.19 | 42.43 | 0.95 | -16.3 | 16.71 | 7725 | 0.0 | 0.16 |
| 22Q4 (13) | 598.37 | -7.78 | -30.85 | 35.54 | -10.88 | -15.86 | 10.97 | -5.67 | -8.74 | 6.76 | 14.38 | 10.28 | 5.94 | -3.36 | 21.67 | 1.83 | 2.29 | 31.98 | 1.13 | 24.04 | 59.47 | 7725 | 0.16 | 0.16 |
| 22Q3 (12) | 648.87 | -10.28 | -20.03 | 39.88 | -2.21 | 3.29 | 11.63 | -10.81 | -13.21 | 5.91 | 8.24 | -18.71 | 6.15 | 9.0 | 29.16 | 1.79 | -0.59 | 8.53 | 0.91 | 20.64 | 1.66 | 7713 | 0.0 | 3.29 |
| 22Q2 (11) | 723.22 | -7.73 | -9.35 | 40.78 | 0.44 | 10.25 | 13.04 | 3.25 | 1.72 | 5.46 | -14.02 | -17.02 | 5.64 | 8.85 | 21.61 | 1.80 | 11.89 | 12.2 | 0.75 | -6.82 | -8.47 | 7713 | 0.0 | 3.29 |
| 22Q1 (10) | 783.78 | -9.42 | 9.54 | 40.6 | -3.88 | 9.49 | 12.63 | 5.07 | 7.12 | 6.35 | 3.59 | -2.01 | 5.18 | 6.11 | -0.04 | 1.61 | 16.0 | -2.2 | 0.81 | 14.36 | -10.54 | 7713 | 0.0 | 3.29 |
| 21Q4 (9) | 865.3 | 6.64 | 4.73 | 42.24 | 9.4 | 6.59 | 12.02 | -10.3 | -3.53 | 6.13 | -15.68 | 7.17 | 4.88 | 2.59 | 1.77 | 1.39 | -15.88 | -7.89 | 0.71 | -20.93 | 2.32 | 7713 | 3.29 | 3.29 |
| 21Q3 (8) | 811.42 | 1.71 | 1.35 | 38.61 | 4.38 | 1.66 | 13.4 | 4.52 | 9.39 | 7.27 | 10.49 | 18.21 | 4.76 | 2.62 | 0.31 | 1.65 | 2.77 | 7.93 | 0.90 | 8.63 | 16.64 | 7467 | 0.0 | 3.14 |
| 21Q2 (7) | 797.78 | 11.49 | 21.66 | 36.99 | -0.24 | 11.52 | 12.82 | 8.74 | 14.67 | 6.58 | 1.54 | 8.94 | 4.64 | -10.53 | -8.34 | 1.61 | -2.47 | -5.74 | 0.82 | -8.92 | -10.45 | 7467 | 0.0 | 3.14 |
| 21Q1 (6) | 715.55 | -13.39 | 46.46 | 37.08 | -6.43 | 11.72 | 11.79 | -5.38 | 12.93 | 6.48 | 13.29 | 9.46 | 5.18 | 8.03 | -23.72 | 1.65 | 9.25 | -22.9 | 0.91 | 30.8 | -25.27 | 7467 | 0.0 | 1.76 |
| 20Q4 (5) | 826.19 | 3.19 | 34.16 | 39.63 | 4.34 | 11.48 | 12.46 | 1.71 | 16.67 | 5.72 | -6.99 | 2.51 | 4.80 | 1.12 | -16.91 | 1.51 | -1.43 | -13.04 | 0.69 | -9.87 | -23.59 | 7467 | 3.14 | 1.76 |
| 20Q3 (4) | 800.64 | 22.09 | 0.0 | 37.98 | 14.5 | 0.0 | 12.25 | 9.57 | 0.0 | 6.15 | 1.82 | 0.0 | 4.74 | -6.22 | 0.0 | 1.53 | -10.26 | 0.0 | 0.77 | -16.6 | 0.0 | 7240 | 0.0 | 0.0 |
| 20Q2 (3) | 655.76 | 34.23 | 0.0 | 33.17 | -0.06 | 0.0 | 11.18 | 7.09 | 0.0 | 6.04 | 2.03 | 0.0 | 5.06 | -25.54 | 0.0 | 1.70 | -20.22 | 0.0 | 0.92 | -23.99 | 0.0 | 7240 | -1.34 | 0.0 |
| 20Q1 (2) | 488.55 | -20.67 | 0.0 | 33.19 | -6.64 | 0.0 | 10.44 | -2.25 | 0.0 | 5.92 | 6.09 | 0.0 | 6.79 | 17.69 | 0.0 | 2.14 | 23.22 | 0.0 | 1.21 | 33.74 | 0.0 | 7338 | 0.0 | 0.0 |
| 19Q4 (1) | 615.84 | 0.0 | 0.0 | 35.55 | 0.0 | 0.0 | 10.68 | 0.0 | 0.0 | 5.58 | 0.0 | 0.0 | 5.77 | 0.0 | 0.0 | 1.73 | 0.0 | 0.0 | 0.91 | 0.0 | 0.0 | 7338 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2413.08 | -12.39 | 142.04 | -9.41 | 53.35 | 10.52 | 21.18 | -13.52 | 5.89 | 3.4 | 2.21 | 26.15 | 0.88 | -1.29 | 7725 | 0.0 |
| 2022 (9) | 2754.24 | -13.66 | 156.79 | 1.21 | 48.27 | -3.5 | 24.49 | -7.45 | 5.69 | 17.22 | 1.75 | 11.77 | 0.89 | 7.2 | 7725 | 0.16 |
| 2021 (8) | 3190.05 | 15.12 | 154.92 | 7.61 | 50.02 | 7.96 | 26.46 | 11.04 | 4.86 | -6.53 | 1.57 | -6.21 | 0.83 | -3.55 | 7713 | 3.29 |
| 2020 (7) | 2771.12 | 18.28 | 143.97 | -2.04 | 46.33 | 4.56 | 23.83 | -7.35 | 5.20 | -17.18 | 1.67 | -11.6 | 0.86 | -21.67 | 7467 | 3.14 |
| 2019 (6) | 2342.85 | -3.3 | 146.97 | -3.53 | 44.31 | -0.72 | 25.72 | 0.47 | 6.27 | -0.24 | 1.89 | 2.67 | 1.10 | 3.89 | 7240 | -1.34 |
| 2018 (5) | 2422.7 | 2.11 | 152.34 | 2.55 | 44.63 | -1.85 | 25.6 | 2.48 | 6.29 | 0.44 | 1.84 | -3.87 | 1.06 | 0.37 | 7338 | 4.14 |
| 2017 (4) | 2372.75 | 1.96 | 148.55 | -7.72 | 45.47 | 9.46 | 24.98 | 21.97 | 6.26 | -9.49 | 1.92 | 7.36 | 1.05 | 19.63 | 7046 | 0.18 |
| 2016 (3) | 2327.24 | -11.77 | 160.97 | -9.07 | 41.54 | -6.25 | 20.48 | -1.96 | 6.92 | 3.07 | 1.78 | 6.26 | 0.88 | 11.12 | 7033 | 1.08 |
| 2015 (2) | 2637.75 | -19.99 | 177.02 | -7.53 | 44.31 | -9.55 | 20.89 | -17.23 | 6.71 | 15.58 | 1.68 | 13.05 | 0.79 | 3.45 | 6958 | -2.94 |
| 2014 (1) | 3296.84 | -8.45 | 191.43 | -12.2 | 48.99 | -38.81 | 25.24 | -18.37 | 5.81 | 0 | 1.49 | 0 | 0.77 | 0 | 7169 | -2.91 |
