- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 202.26 | 49.84 | -9.46 | 1.62 | 35.0 | -15.62 | 3.06 | -4.97 | -22.53 | 3.79 | 28.47 | -14.64 | 0.80 | -9.91 | -6.81 | 1.51 | -36.58 | -14.44 | 1.87 | -14.26 | -5.72 | 7116 | 0.0 | 0 |
| 24Q2 (19) | 134.98 | 52.35 | -19.65 | 1.2 | 0.84 | -31.43 | 3.22 | 6.62 | 17.09 | 2.95 | -6.05 | -26.98 | 0.89 | -33.81 | -14.66 | 2.39 | -30.01 | 45.73 | 2.19 | -38.33 | -9.12 | 7116 | 0.0 | 0 |
| 24Q1 (18) | 88.6 | -26.83 | -61.95 | 1.19 | -40.2 | -25.62 | 3.02 | -46.55 | -38.37 | 3.14 | -16.93 | -10.8 | 1.34 | -18.28 | 95.48 | 3.41 | -26.95 | 61.99 | 3.54 | 13.52 | 134.46 | 7116 | 0.0 | 0 |
| 23Q4 (17) | 121.08 | -45.8 | -59.6 | 1.99 | 3.65 | 9.34 | 5.65 | 43.04 | 41.96 | 3.78 | -14.86 | 70.27 | 1.64 | 91.22 | 170.65 | 4.67 | 163.9 | 251.39 | 3.12 | 57.07 | 321.47 | 7116 | 0 | 0 |
| 23Q3 (16) | 223.39 | 32.98 | 25.14 | 1.92 | 9.71 | -27.0 | 3.95 | 43.64 | -5.05 | 4.44 | 9.9 | -11.55 | 0.86 | -17.49 | -41.66 | 1.77 | 8.02 | -24.12 | 1.99 | -17.35 | -29.32 | 0 | 0 | 0 |
| 23Q2 (15) | 167.99 | -27.86 | -12.05 | 1.75 | 9.38 | -24.24 | 2.75 | -43.88 | -24.86 | 4.04 | 14.77 | 7.45 | 1.04 | 51.62 | -13.86 | 1.64 | -22.2 | -14.57 | 2.40 | 59.1 | 22.17 | 0 | 0 | 0 |
| 23Q1 (14) | 232.87 | -22.3 | -1.1 | 1.6 | -12.09 | -6.98 | 4.9 | 23.12 | 9.87 | 3.52 | 58.56 | -13.3 | 0.69 | 13.15 | -5.94 | 2.10 | 58.45 | 11.09 | 1.51 | 104.07 | -12.33 | 0 | 0 | 0 |
| 22Q4 (13) | 299.71 | 67.9 | 7.28 | 1.82 | -30.8 | -18.02 | 3.98 | -4.33 | 36.3 | 2.22 | -55.78 | -25.5 | 0.61 | -58.78 | -23.58 | 1.33 | -43.02 | 27.06 | 0.74 | -73.66 | -30.56 | 0 | 0 | 0 |
| 22Q3 (12) | 178.51 | -6.54 | -46.45 | 2.63 | 13.85 | 42.16 | 4.16 | 13.66 | 27.22 | 5.02 | 33.51 | 24.26 | 1.47 | 21.83 | 165.5 | 2.33 | 21.62 | 137.59 | 2.81 | 42.86 | 132.06 | 0 | 0 | 0 |
| 22Q2 (11) | 191.01 | -18.88 | -15.23 | 2.31 | 34.3 | -3.75 | 3.66 | -17.94 | 25.34 | 3.76 | -7.39 | -14.93 | 1.21 | 65.56 | 13.54 | 1.92 | 1.16 | 47.86 | 1.97 | 14.17 | 0.35 | 0 | 0 | 0 |
| 22Q1 (10) | 235.47 | -15.72 | 16.14 | 1.72 | -22.52 | -13.13 | 4.46 | 52.74 | 51.19 | 4.06 | 36.24 | -13.25 | 0.73 | -8.07 | -25.21 | 1.89 | 81.22 | 30.17 | 1.72 | 61.65 | -25.31 | 0 | 0 | 0 |
| 21Q4 (9) | 279.38 | -16.2 | -18.93 | 2.22 | 20.0 | 1.37 | 2.92 | -10.7 | -6.11 | 2.98 | -26.24 | -52.24 | 0.79 | 43.19 | 25.03 | 1.05 | 6.56 | 15.81 | 1.07 | -11.98 | -41.1 | 0 | 0 | 0 |
| 21Q3 (8) | 333.38 | 47.95 | -8.4 | 1.85 | -22.92 | 25.85 | 3.27 | 11.99 | -29.07 | 4.04 | -8.6 | 4.66 | 0.55 | -47.9 | 37.39 | 0.98 | -24.31 | -22.56 | 1.21 | -38.22 | 14.26 | 0 | 0 | 0 |
| 21Q2 (7) | 225.33 | 11.14 | -0.91 | 2.4 | 21.21 | 54.84 | 2.92 | -1.02 | -36.8 | 4.42 | -5.56 | 4.74 | 1.07 | 9.06 | 56.26 | 1.30 | -10.94 | -36.22 | 1.96 | -15.02 | 5.7 | 0 | 0 | 0 |
| 21Q1 (6) | 202.74 | -41.17 | 81.11 | 1.98 | -9.59 | 98.0 | 2.95 | -5.14 | 16.6 | 4.68 | -25.0 | 50.48 | 0.98 | 53.67 | 9.32 | 1.46 | 61.23 | -35.62 | 2.31 | 27.48 | -16.91 | 0 | 0 | 0 |
| 20Q4 (5) | 344.6 | -5.32 | 27.31 | 2.19 | 48.98 | 32.73 | 3.11 | -32.54 | 11.87 | 6.24 | 61.66 | -16.47 | 0.64 | 57.35 | 4.25 | 0.90 | -28.75 | -12.13 | 1.81 | 70.74 | -34.39 | 0 | 0 | 0 |
| 20Q3 (4) | 363.96 | 60.05 | 0.0 | 1.47 | -5.16 | 0.0 | 4.61 | -0.22 | 0.0 | 3.86 | -8.53 | 0.0 | 0.40 | -40.75 | 0.0 | 1.27 | -37.66 | 0.0 | 1.06 | -42.85 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 227.4 | 103.14 | 0.0 | 1.55 | 55.0 | 0.0 | 4.62 | 82.61 | 0.0 | 4.22 | 35.69 | 0.0 | 0.68 | -23.7 | 0.0 | 2.03 | -10.11 | 0.0 | 1.86 | -33.2 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 111.94 | -58.64 | 0.0 | 1.0 | -39.39 | 0.0 | 2.53 | -8.99 | 0.0 | 3.11 | -58.37 | 0.0 | 0.89 | 46.54 | 0.0 | 2.26 | 120.05 | 0.0 | 2.78 | 0.67 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 270.67 | 0.0 | 0.0 | 1.65 | 0.0 | 0.0 | 2.78 | 0.0 | 0.0 | 7.47 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 1.03 | 0.0 | 0.0 | 2.76 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 745.33 | -17.62 | 7.26 | -14.39 | 17.25 | 6.15 | 15.79 | 4.92 | 0.97 | 3.92 | 2.31 | 28.85 | 2.12 | 27.35 | 0 | 0 |
| 2022 (9) | 904.7 | -13.08 | 8.48 | 0.24 | 16.25 | 34.74 | 15.05 | -6.7 | 0.94 | 15.32 | 1.80 | 55.02 | 1.66 | 7.34 | 0 | 0 |
| 2021 (8) | 1040.82 | -0.68 | 8.46 | 36.01 | 12.06 | -18.9 | 16.13 | -7.41 | 0.81 | 36.94 | 1.16 | -18.35 | 1.55 | -6.78 | 0 | 0 |
| 2020 (7) | 1047.9 | 5.0 | 6.22 | 7.06 | 14.87 | -19.71 | 17.42 | -21.64 | 0.59 | 1.96 | 1.42 | -23.53 | 1.66 | -25.37 | 0 | 0 |
| 2019 (6) | 998.02 | -29.75 | 5.81 | -13.67 | 18.52 | -24.56 | 22.23 | 26.45 | 0.58 | 22.88 | 1.86 | 7.38 | 2.23 | 79.99 | 0 | 0 |
| 2018 (5) | 1420.57 | -3.9 | 6.73 | 16.03 | 24.55 | 46.13 | 17.58 | 19.35 | 0.47 | 20.74 | 1.73 | 52.06 | 1.24 | 24.19 | 0 | 0 |
| 2017 (4) | 1478.16 | 84.52 | 5.8 | 6.03 | 16.8 | -4.38 | 14.73 | 50.92 | 0.39 | -42.53 | 1.14 | -48.18 | 1.00 | -18.21 | 0 | 0 |
| 2016 (3) | 801.1 | -19.43 | 5.47 | -24.97 | 17.57 | -17.7 | 9.76 | -24.34 | 0.68 | -6.87 | 2.19 | 2.14 | 1.22 | -6.1 | 57496 | 0.0 |
| 2015 (2) | 994.26 | 18.51 | 7.29 | -3.83 | 21.35 | -31.79 | 12.9 | -22.62 | 0.73 | -18.85 | 2.15 | -42.44 | 1.30 | -34.7 | 57496 | 0.0 |
| 2014 (1) | 838.95 | -11.31 | 7.58 | -8.89 | 31.3 | 4.89 | 16.67 | 32.62 | 0.90 | 0 | 3.73 | 0 | 1.99 | 0 | 57496 | 0.0 |
