- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 1305.06 | 1.9 | 8.59 | 7.81 | 4.13 | 7.28 | 11.52 | -12.66 | 6.27 | 28.05 | 2.45 | -0.39 | 0.60 | 2.19 | -1.21 | 0.88 | -14.29 | -2.13 | 2.15 | 0.54 | -8.27 | 28292 | 0.0 | 0.0 |
| 23Q4 (19) | 1280.71 | -5.72 | -4.96 | 7.5 | 0.67 | -12.59 | 13.19 | 9.92 | 26.58 | 27.38 | -8.09 | -19.33 | 0.59 | 6.78 | -8.02 | 1.03 | 16.59 | 33.19 | 2.14 | -2.51 | -15.12 | 28292 | 0.0 | 0.0 |
| 23Q3 (18) | 1358.41 | 3.97 | -4.64 | 7.45 | 12.54 | -22.31 | 12.0 | 12.99 | 12.89 | 29.79 | 6.81 | -3.25 | 0.55 | 8.24 | -18.53 | 0.88 | 8.68 | 18.38 | 2.19 | 2.73 | 1.46 | 28292 | 0.0 | -11.03 |
| 23Q2 (17) | 1306.51 | 8.71 | -3.75 | 6.62 | -9.07 | -6.63 | 10.62 | -2.03 | 17.22 | 27.89 | -0.96 | 2.31 | 0.51 | -16.35 | -2.99 | 0.81 | -9.88 | 21.79 | 2.13 | -8.89 | 6.3 | 28292 | 0.0 | -11.03 |
| 23Q1 (16) | 1201.83 | -10.82 | -6.69 | 7.28 | -15.15 | 1.68 | 10.84 | 4.03 | 9.05 | 28.16 | -17.03 | -2.76 | 0.61 | -4.86 | 8.96 | 0.90 | 16.65 | 16.87 | 2.34 | -6.97 | 4.21 | 28292 | 0.0 | -11.03 |
| 22Q4 (15) | 1347.57 | -5.4 | -8.95 | 8.58 | -10.53 | 4.51 | 10.42 | -1.98 | 3.68 | 33.94 | 10.23 | 10.27 | 0.64 | -5.42 | 14.78 | 0.77 | 3.62 | 13.87 | 2.52 | 16.53 | 21.1 | 28292 | -11.03 | -11.03 |
| 22Q3 (14) | 1424.52 | 4.94 | -1.81 | 9.59 | 35.26 | 22.17 | 10.63 | 17.33 | 5.14 | 30.79 | 12.95 | 18.33 | 0.67 | 28.89 | 24.42 | 0.75 | 11.81 | 7.08 | 2.16 | 7.63 | 20.51 | 31801 | 0.0 | -2.51 |
| 22Q2 (13) | 1357.47 | 5.4 | 18.24 | 7.09 | -0.98 | -6.46 | 9.06 | -8.85 | 1.68 | 27.26 | -5.87 | 11.63 | 0.52 | -6.05 | -20.9 | 0.67 | -13.52 | -14.0 | 2.01 | -10.69 | -5.59 | 31801 | 0.0 | -2.51 |
| 22Q1 (12) | 1287.95 | -12.98 | 15.15 | 7.16 | -12.79 | 0.42 | 9.94 | -1.09 | 3.54 | 28.96 | -5.91 | 17.2 | 0.56 | 0.22 | -12.79 | 0.77 | 13.65 | -10.08 | 2.25 | 8.12 | 1.78 | 31801 | 0.0 | -2.51 |
| 21Q4 (11) | 1480.01 | 2.01 | 17.95 | 8.21 | 4.59 | 5.26 | 10.05 | -0.59 | -7.8 | 30.78 | 18.29 | 17.3 | 0.55 | 2.52 | -10.76 | 0.68 | -2.56 | -21.83 | 2.08 | 15.96 | -0.55 | 31801 | -2.51 | -2.51 |
| 21Q3 (10) | 1450.79 | 26.37 | -0.21 | 7.85 | 3.56 | 10.25 | 10.11 | 13.47 | -4.8 | 26.02 | 6.55 | 2.68 | 0.54 | -18.05 | 10.48 | 0.70 | -10.21 | -4.6 | 1.79 | -15.68 | 2.9 | 32619 | 0.0 | -29.71 |
| 21Q2 (9) | 1148.04 | 2.64 | -22.82 | 7.58 | 6.31 | 5.42 | 8.91 | -7.19 | -5.81 | 24.42 | -1.17 | 6.92 | 0.66 | 3.57 | 36.6 | 0.78 | -9.58 | 22.04 | 2.13 | -3.72 | 38.54 | 32619 | 0.0 | -29.71 |
| 21Q1 (8) | 1118.48 | -10.86 | 26.13 | 7.13 | -8.59 | 21.88 | 9.6 | -11.93 | -12.09 | 24.71 | -5.83 | 8.71 | 0.64 | 2.55 | -3.37 | 0.86 | -1.19 | -30.3 | 2.21 | 5.64 | -13.81 | 32619 | 0.0 | -38.23 |
| 20Q4 (7) | 1254.77 | -13.69 | -3.16 | 7.8 | 9.55 | 23.81 | 10.9 | 2.64 | -0.18 | 26.24 | 3.55 | 4.75 | 0.62 | 26.93 | 27.86 | 0.87 | 18.92 | 3.08 | 2.09 | 19.98 | 8.17 | 32619 | -29.71 | -38.23 |
| 20Q3 (6) | 1453.8 | -2.27 | 12.95 | 7.12 | -0.97 | 8.87 | 10.62 | 12.26 | -3.89 | 25.34 | 10.95 | 7.24 | 0.49 | 1.33 | -3.62 | 0.73 | 14.87 | -14.91 | 1.74 | 13.52 | -5.06 | 46407 | 0.0 | -12.12 |
| 20Q2 (5) | 1487.58 | 67.75 | 16.4 | 7.19 | 22.91 | 1.99 | 9.46 | -13.37 | -7.53 | 22.84 | 0.48 | 2.79 | 0.48 | -26.73 | -12.38 | 0.64 | -48.36 | -20.55 | 1.54 | -40.1 | -11.69 | 46407 | -12.12 | -12.12 |
| 20Q1 (4) | 886.79 | -31.56 | 0.0 | 5.85 | -7.14 | 0.0 | 10.92 | 0.0 | 0.0 | 22.73 | -9.26 | 0.0 | 0.66 | 35.68 | 0.0 | 1.23 | 46.12 | 0.0 | 2.56 | 32.59 | 0.0 | 52805 | 0.0 | 0.0 |
| 19Q4 (3) | 1295.78 | 0.68 | 0.0 | 6.3 | -3.67 | 0.0 | 10.92 | -1.18 | 0.0 | 25.05 | 6.01 | 0.0 | 0.49 | -4.32 | 0.0 | 0.84 | -1.84 | 0.0 | 1.93 | 5.3 | 0.0 | 52805 | 0.0 | 0.0 |
| 19Q3 (2) | 1287.08 | 0.71 | 0.0 | 6.54 | -7.23 | 0.0 | 11.05 | 8.02 | 0.0 | 23.63 | 6.35 | 0.0 | 0.51 | -7.89 | 0.0 | 0.86 | 7.26 | 0.0 | 1.84 | 5.6 | 0.0 | 52805 | 0.0 | 0.0 |
| 19Q2 (1) | 1278.02 | 0.0 | 0.0 | 7.05 | 0.0 | 0.0 | 10.23 | 0.0 | 0.0 | 22.22 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.80 | 0.0 | 0.0 | 1.74 | 0.0 | 0.0 | 52805 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5147.46 | -4.98 | 28.85 | -11.01 | 46.65 | 16.51 | 113.22 | -6.39 | 0.56 | -6.34 | 0.91 | 22.62 | 2.20 | -1.48 | 28292 | 0.0 |
| 2022 (9) | 5417.51 | 4.24 | 32.42 | 5.36 | 40.04 | 3.57 | 120.95 | 14.18 | 0.60 | 1.08 | 0.74 | -0.64 | 2.23 | 9.54 | 28292 | -11.03 |
| 2021 (8) | 5197.32 | 2.25 | 30.77 | 10.09 | 38.66 | -7.73 | 105.93 | 9.04 | 0.59 | 7.67 | 0.74 | -9.76 | 2.04 | 6.64 | 31801 | -2.51 |
| 2020 (7) | 5082.94 | 1.47 | 27.95 | 7.21 | 41.9 | -2.65 | 97.15 | 2.02 | 0.55 | 5.66 | 0.82 | -4.05 | 1.91 | 0.54 | 32619 | -29.71 |
| 2019 (6) | 5009.53 | -1.17 | 26.07 | -3.91 | 43.04 | -11.95 | 95.23 | 8.14 | 0.52 | -2.77 | 0.86 | -10.91 | 1.90 | 9.42 | 46407 | -12.12 |
| 2018 (5) | 5068.84 | 8.42 | 27.13 | 3.71 | 48.88 | 0.47 | 88.06 | -0.25 | 0.54 | -4.35 | 0.96 | -7.33 | 1.74 | -8.0 | 52805 | -5.2 |
| 2017 (4) | 4675.12 | 9.11 | 26.16 | 6.73 | 48.65 | 5.19 | 88.28 | 1.51 | 0.56 | -2.18 | 1.04 | -3.6 | 1.89 | -6.97 | 55702 | 8.41 |
| 2016 (3) | 4284.66 | 8.34 | 24.51 | -8.82 | 46.25 | -3.51 | 86.97 | -1.36 | 0.57 | -15.84 | 1.08 | -10.94 | 2.03 | -8.96 | 51380 | 4.61 |
| 2015 (2) | 3954.7 | -9.21 | 26.88 | -8.13 | 47.93 | -0.17 | 88.17 | 3.58 | 0.68 | 1.19 | 1.21 | 9.96 | 2.23 | 14.09 | 49118 | 0.13 |
| 2014 (1) | 4356.0 | -5.53 | 29.26 | 14.34 | 48.01 | 4.8 | 85.12 | 4.35 | 0.67 | 0 | 1.10 | 0 | 1.95 | 0 | 49056 | 11.89 |
