- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 9.49 | 24.87 | -5.19 | 0.93 | 8.14 | 6.9 | 0.84 | 0.0 | -9.68 | 0.41 | 13.89 | 28.12 | 9.80 | -13.4 | 12.75 | 8.85 | -19.92 | -4.73 | 4.32 | -8.79 | 35.15 | 798 | 0.0 | -3.74 |
| 24Q2 (19) | 7.6 | -3.55 | -36.61 | 0.86 | 1.18 | 0.0 | 0.84 | 3.7 | -12.5 | 0.36 | 12.5 | 9.09 | 11.32 | 4.9 | 57.76 | 11.05 | 7.52 | 38.04 | 4.74 | 16.64 | 72.11 | 798 | 0.0 | -3.74 |
| 24Q1 (18) | 7.88 | -26.56 | -16.88 | 0.85 | 3.66 | -1.16 | 0.81 | 1.25 | -6.9 | 0.32 | -3.03 | 10.34 | 10.79 | 41.15 | 18.91 | 10.28 | 37.87 | 12.01 | 4.06 | 32.04 | 32.75 | 798 | 0.0 | -3.74 |
| 23Q4 (17) | 10.73 | 7.19 | -12.48 | 0.82 | -5.75 | -8.89 | 0.8 | -13.98 | -13.04 | 0.33 | 3.12 | 10.0 | 7.64 | -12.07 | 4.1 | 7.46 | -19.75 | -0.64 | 3.08 | -3.79 | 25.68 | 798 | -3.74 | -3.74 |
| 23Q3 (16) | 10.01 | -16.51 | -10.62 | 0.87 | 1.16 | 1.16 | 0.93 | -3.12 | 0.0 | 0.32 | -3.03 | 6.67 | 8.69 | 21.17 | 13.19 | 9.29 | 16.04 | 11.89 | 3.20 | 16.15 | 19.35 | 829 | 0.0 | -3.38 |
| 23Q2 (15) | 11.99 | 26.48 | -23.29 | 0.86 | 0.0 | 4.88 | 0.96 | 10.34 | 5.49 | 0.33 | 13.79 | 13.79 | 7.17 | -20.93 | 36.72 | 8.01 | -12.75 | 37.52 | 2.75 | -10.03 | 48.34 | 829 | 0.0 | -3.38 |
| 23Q1 (14) | 9.48 | -22.68 | -29.31 | 0.86 | -4.44 | 0.0 | 0.87 | -5.43 | 3.57 | 0.29 | -3.33 | 16.0 | 9.07 | 23.58 | 41.46 | 9.18 | 22.3 | 46.51 | 3.06 | 25.01 | 64.09 | 829 | 0.0 | -3.38 |
| 22Q4 (13) | 12.26 | 9.46 | 14.37 | 0.9 | 4.65 | 1.12 | 0.92 | -1.08 | 8.24 | 0.3 | 0.0 | 42.86 | 7.34 | -4.4 | -11.58 | 7.50 | -9.63 | -5.36 | 2.45 | -8.65 | 24.91 | 829 | -3.38 | -3.38 |
| 22Q3 (12) | 11.2 | -28.34 | 22.0 | 0.86 | 4.88 | 8.86 | 0.93 | 2.2 | 13.41 | 0.3 | 3.45 | 25.0 | 7.68 | 46.36 | -10.77 | 8.30 | 42.62 | -7.04 | 2.68 | 44.37 | 2.46 | 858 | 0.0 | -1.83 |
| 22Q2 (11) | 15.63 | 16.55 | 64.87 | 0.82 | -4.65 | -2.38 | 0.91 | 8.33 | 18.18 | 0.29 | 16.0 | 16.0 | 5.25 | -18.19 | -40.79 | 5.82 | -7.05 | -28.32 | 1.86 | -0.48 | -29.64 | 858 | 0.0 | -1.83 |
| 22Q1 (10) | 13.41 | 25.09 | 39.54 | 0.86 | -3.37 | 4.88 | 0.84 | -1.18 | 7.69 | 0.25 | 19.05 | 0.0 | 6.41 | -22.75 | -24.84 | 6.26 | -21.0 | -22.82 | 1.86 | -4.83 | -28.34 | 858 | 0.0 | -1.83 |
| 21Q4 (9) | 10.72 | 16.78 | 17.29 | 0.89 | 12.66 | 12.66 | 0.85 | 3.66 | 13.33 | 0.21 | -12.5 | -25.0 | 8.30 | -3.53 | -3.95 | 7.93 | -11.23 | -3.37 | 1.96 | -25.07 | -36.05 | 858 | -1.83 | -1.83 |
| 21Q3 (8) | 9.18 | -3.16 | -5.26 | 0.79 | -5.95 | 0.0 | 0.82 | 6.49 | 7.89 | 0.24 | -4.0 | -17.24 | 8.61 | -2.88 | 5.56 | 8.93 | 9.97 | 13.89 | 2.61 | -0.86 | -12.64 | 874 | 0.0 | -12.77 |
| 21Q2 (7) | 9.48 | -1.35 | -1.46 | 0.84 | 2.44 | 15.07 | 0.77 | -1.28 | 5.48 | 0.25 | 0.0 | -7.41 | 8.86 | 3.84 | 16.77 | 8.12 | 0.07 | 7.04 | 2.64 | 1.37 | -6.04 | 874 | 0.0 | -14.73 |
| 21Q1 (6) | 9.61 | 5.14 | 40.91 | 0.82 | 3.8 | 20.59 | 0.78 | 4.0 | 6.85 | 0.25 | -10.71 | -3.85 | 8.53 | -1.28 | -14.42 | 8.12 | -1.09 | -24.17 | 2.60 | -15.08 | -31.76 | 874 | 0.0 | -14.73 |
| 20Q4 (5) | 9.14 | -5.68 | 3.04 | 0.79 | 0.0 | 3.95 | 0.75 | -1.32 | 7.14 | 0.28 | -3.45 | -17.65 | 8.64 | 6.02 | 0.88 | 8.21 | 4.62 | 3.98 | 3.06 | 2.36 | -20.08 | 874 | -12.77 | -14.73 |
| 20Q3 (4) | 9.69 | 0.73 | 0.0 | 0.79 | 8.22 | 0.0 | 0.76 | 4.11 | 0.0 | 0.29 | 7.41 | 0.0 | 8.15 | 7.44 | 0.0 | 7.84 | 3.36 | 0.0 | 2.99 | 6.63 | 0.0 | 1002 | -2.24 | 0.0 |
| 20Q2 (3) | 9.62 | 41.06 | 0.0 | 0.73 | 7.35 | 0.0 | 0.73 | 0.0 | 0.0 | 0.27 | 3.85 | 0.0 | 7.59 | -23.89 | 0.0 | 7.59 | -29.11 | 0.0 | 2.81 | -26.38 | 0.0 | 1025 | 0.0 | 0.0 |
| 20Q1 (2) | 6.82 | -23.11 | 0.0 | 0.68 | -10.53 | 0.0 | 0.73 | 4.29 | 0.0 | 0.26 | -23.53 | 0.0 | 9.97 | 16.37 | 0.0 | 10.70 | 35.63 | 0.0 | 3.81 | -0.54 | 0.0 | 1025 | 0.0 | 0.0 |
| 19Q4 (1) | 8.87 | 0.0 | 0.0 | 0.76 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 8.57 | 0.0 | 0.0 | 7.89 | 0.0 | 0.0 | 3.83 | 0.0 | 0.0 | 1025 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 42.2 | -19.62 | 3.42 | -0.29 | 3.56 | -1.11 | 1.26 | 10.53 | 8.10 | 24.04 | 8.44 | 23.03 | 2.99 | 37.5 | 829 | 0.0 |
| 2022 (9) | 52.5 | 34.65 | 3.43 | 2.69 | 3.6 | 11.8 | 1.14 | 21.28 | 6.53 | -23.73 | 6.86 | -16.97 | 2.17 | -9.93 | 829 | -3.38 |
| 2021 (8) | 38.99 | 10.55 | 3.34 | 11.71 | 3.22 | 8.42 | 0.94 | -14.55 | 8.57 | 1.05 | 8.26 | -1.93 | 2.41 | -22.7 | 858 | -1.83 |
| 2020 (7) | 35.27 | -5.62 | 2.99 | 3.46 | 2.97 | -9.17 | 1.1 | 0.92 | 8.48 | 9.62 | 8.42 | -3.77 | 3.12 | 6.93 | 874 | -12.77 |
| 2019 (6) | 37.37 | -5.37 | 2.89 | 7.04 | 3.27 | 23.4 | 1.09 | 15.96 | 7.73 | 13.11 | 8.75 | 30.4 | 2.92 | 22.54 | 1002 | -2.24 |
| 2018 (5) | 39.49 | -1.52 | 2.7 | 14.89 | 2.65 | 3.52 | 0.94 | -10.48 | 6.84 | 16.67 | 6.71 | 5.11 | 2.38 | -9.09 | 1025 | 3.02 |
| 2017 (4) | 40.1 | -0.89 | 2.35 | 4.91 | 2.56 | -12.93 | 1.05 | 19.32 | 5.86 | 5.85 | 6.38 | -12.14 | 2.62 | 20.39 | 995 | -1.0 |
| 2016 (3) | 40.46 | -12.1 | 2.24 | -10.04 | 2.94 | -13.27 | 0.88 | 100.0 | 5.54 | 2.34 | 7.27 | -1.34 | 2.17 | 127.53 | 1005 | -7.97 |
| 2015 (2) | 46.03 | -10.83 | 2.49 | 5.51 | 3.39 | -0.29 | 0.44 | -10.2 | 5.41 | 18.32 | 7.36 | 11.81 | 0.96 | 0.7 | 1092 | -17.08 |
| 2014 (1) | 51.62 | -8.98 | 2.36 | -20.0 | 3.4 | 7.59 | 0.49 | -2.0 | 4.57 | 0 | 6.59 | 0 | 0.95 | 0 | 1317 | -2.73 |
