- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.13 | 326.0 | 162.96 | 0.13 | 116.67 | 225.0 | 0.57 | 72.73 | 7.55 | 1.26 | 63.64 | 70.27 | 6.10 | -49.14 | 23.59 | 26.76 | -59.45 | -59.1 | 59.15 | -61.59 | -35.25 | 200 | 0.0 | -1.96 |
| 24Q2 (19) | 0.5 | 47.06 | 31.58 | 0.06 | 0.0 | -73.91 | 0.33 | 6.45 | -23.26 | 0.77 | 4.05 | -16.3 | 12.00 | -32.0 | -80.17 | 66.00 | -27.61 | -41.67 | 154.00 | -29.24 | -36.39 | 200 | 0.0 | -1.96 |
| 24Q1 (18) | 0.34 | -2.86 | 3.03 | 0.06 | -14.29 | -60.0 | 0.31 | -11.43 | 34.78 | 0.74 | -9.76 | 25.42 | 17.65 | -11.76 | -61.18 | 91.18 | -8.82 | 30.82 | 217.65 | -7.1 | 21.73 | 200 | 0.0 | -1.96 |
| 23Q4 (17) | 0.35 | -56.79 | -20.45 | 0.07 | 75.0 | -50.0 | 0.35 | -33.96 | 29.63 | 0.82 | 10.81 | 26.15 | 20.00 | 305.0 | -37.14 | 100.00 | 52.83 | 62.96 | 234.29 | 156.45 | 58.59 | 200 | -1.96 | -1.96 |
| 23Q3 (16) | 0.81 | 113.16 | 131.43 | 0.04 | -82.61 | -76.47 | 0.53 | 23.26 | 76.67 | 0.74 | -19.57 | 19.35 | 4.94 | -91.84 | -89.83 | 65.43 | -42.18 | -23.66 | 91.36 | -62.27 | -48.43 | 204 | 0.0 | 8.51 |
| 23Q2 (15) | 0.38 | 15.15 | -36.67 | 0.23 | 53.33 | -8.0 | 0.43 | 86.96 | -6.52 | 0.92 | 55.93 | 15.0 | 60.53 | 33.16 | 45.26 | 113.16 | 62.36 | 47.6 | 242.11 | 35.41 | 81.58 | 204 | 0.0 | 8.51 |
| 23Q1 (14) | 0.33 | -25.0 | -23.26 | 0.15 | 7.14 | -16.67 | 0.23 | -14.81 | -8.0 | 0.59 | -9.23 | 0.0 | 45.45 | 42.86 | 8.59 | 69.70 | 13.58 | 19.88 | 178.79 | 21.03 | 30.3 | 204 | 0.0 | 8.51 |
| 22Q4 (13) | 0.44 | 25.71 | -35.29 | 0.14 | -17.65 | -26.32 | 0.27 | -10.0 | -12.9 | 0.65 | 4.84 | -8.45 | 31.82 | -34.49 | 13.88 | 61.36 | -28.41 | 34.6 | 147.73 | -16.61 | 41.49 | 204 | 8.51 | 8.51 |
| 22Q3 (12) | 0.35 | -41.67 | -52.05 | 0.17 | -32.0 | -10.53 | 0.3 | -34.78 | -14.29 | 0.62 | -22.5 | -6.06 | 48.57 | 16.57 | 86.62 | 85.71 | 11.8 | 78.78 | 177.14 | 32.86 | 95.93 | 188 | 0.0 | -4.08 |
| 22Q2 (11) | 0.6 | 39.53 | 0.0 | 0.25 | 38.89 | 38.89 | 0.46 | 84.0 | 58.62 | 0.8 | 35.59 | 37.93 | 41.67 | -0.46 | 38.89 | 76.67 | 31.87 | 58.62 | 133.33 | -2.82 | 37.93 | 188 | 0.0 | -4.08 |
| 22Q1 (10) | 0.43 | -36.76 | -15.69 | 0.18 | -5.26 | 12.5 | 0.25 | -19.35 | -3.85 | 0.59 | -16.9 | 9.26 | 41.86 | 49.82 | 33.43 | 58.14 | 27.53 | 14.04 | 137.21 | 31.41 | 29.59 | 188 | 0.0 | -4.08 |
| 21Q4 (9) | 0.68 | -6.85 | 51.11 | 0.19 | 0.0 | 46.15 | 0.31 | -11.43 | 3.33 | 0.71 | 7.58 | 1.43 | 27.94 | 7.35 | -3.28 | 45.59 | -4.92 | -31.62 | 104.41 | 15.49 | -32.88 | 188 | -4.08 | -4.08 |
| 21Q3 (8) | 0.73 | 21.67 | 92.11 | 0.19 | 5.56 | 26.67 | 0.35 | 20.69 | -20.45 | 0.66 | 13.79 | -39.45 | 26.03 | -13.24 | -34.06 | 47.95 | -0.8 | -58.59 | 90.41 | -6.47 | -68.48 | 196 | 0.0 | -10.91 |
| 21Q2 (7) | 0.6 | 17.65 | 25.0 | 0.18 | 12.5 | 125.0 | 0.29 | 11.54 | 26.09 | 0.58 | 7.41 | -19.44 | 30.00 | -4.38 | 80.0 | 48.33 | -5.19 | 0.87 | 96.67 | -8.7 | -35.56 | 196 | 0.0 | -10.91 |
| 21Q1 (6) | 0.51 | 13.33 | 75.86 | 0.16 | 23.08 | 166.67 | 0.26 | -13.33 | 18.18 | 0.54 | -22.86 | -27.03 | 31.37 | 8.6 | 51.63 | 50.98 | -23.53 | -32.8 | 105.88 | -31.93 | -58.51 | 196 | 0.0 | -8.84 |
| 20Q4 (5) | 0.45 | 18.42 | 7.14 | 0.13 | -13.33 | 62.5 | 0.3 | -31.82 | 20.0 | 0.7 | -35.78 | -10.26 | 28.89 | -26.81 | 51.67 | 66.67 | -42.42 | 12.0 | 155.56 | -45.77 | -16.24 | 196 | -10.91 | -8.84 |
| 20Q3 (4) | 0.38 | -20.83 | 0.0 | 0.15 | 87.5 | 0.0 | 0.44 | 91.3 | 0.0 | 1.09 | 51.39 | 0.0 | 39.47 | 136.84 | 0.0 | 115.79 | 141.65 | 0.0 | 286.84 | 91.23 | 0.0 | 220 | 0.0 | 0.0 |
| 20Q2 (3) | 0.48 | 65.52 | 0.0 | 0.08 | 33.33 | 0.0 | 0.23 | 4.55 | 0.0 | 0.72 | -2.7 | 0.0 | 16.67 | -19.44 | 0.0 | 47.92 | -36.84 | 0.0 | 150.00 | -41.22 | 0.0 | 220 | 2.33 | 0.0 |
| 20Q1 (2) | 0.29 | -30.95 | 0.0 | 0.06 | -25.0 | 0.0 | 0.22 | -12.0 | 0.0 | 0.74 | -5.13 | 0.0 | 20.69 | 8.62 | 0.0 | 75.86 | 27.45 | 0.0 | 255.17 | 37.4 | 0.0 | 215 | 0.0 | 0.0 |
| 19Q4 (1) | 0.42 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.78 | 0.0 | 0.0 | 19.05 | 0.0 | 0.0 | 59.52 | 0.0 | 0.0 | 185.71 | 0.0 | 0.0 | 215 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.87 | 2.75 | 0.47 | -36.49 | 1.54 | 20.31 | 3.06 | 15.04 | 25.13 | -38.18 | 82.35 | 17.1 | 163.64 | 11.96 | 204 | 0.0 |
| 2022 (9) | 1.82 | -27.78 | 0.74 | 2.78 | 1.28 | 5.79 | 2.66 | 6.4 | 40.66 | 42.31 | 70.33 | 46.47 | 146.15 | 47.32 | 204 | 8.51 |
| 2021 (8) | 2.52 | 57.5 | 0.72 | 71.43 | 1.21 | 0.83 | 2.5 | -23.08 | 28.57 | 8.84 | 48.02 | -35.98 | 99.21 | -51.16 | 188 | -4.08 |
| 2020 (7) | 1.6 | -28.25 | 0.42 | 50.0 | 1.2 | 23.71 | 3.25 | 2.52 | 26.25 | 109.06 | 75.00 | 72.42 | 203.12 | 42.89 | 196 | -10.91 |
| 2019 (6) | 2.23 | 0.0 | 0.28 | 3.7 | 0.97 | 5.43 | 3.17 | 0.96 | 12.56 | 3.7 | 43.50 | 5.43 | 142.15 | 0.96 | 220 | 2.33 |
| 2018 (5) | 2.23 | 5.19 | 0.27 | 8.0 | 0.92 | -5.15 | 3.14 | 10.95 | 12.11 | 2.67 | 41.26 | -9.83 | 140.81 | 5.48 | 215 | 1.9 |
| 2017 (4) | 2.12 | 15.85 | 0.25 | -24.24 | 0.97 | 3.19 | 2.83 | 4.04 | 11.79 | -34.61 | 45.75 | -10.92 | 133.49 | -10.19 | 211 | -3.21 |
| 2016 (3) | 1.83 | -19.38 | 0.33 | 106.25 | 0.94 | 4.44 | 2.72 | -4.9 | 18.03 | 155.84 | 51.37 | 29.56 | 148.63 | 17.97 | 218 | -1.8 |
| 2015 (2) | 2.27 | -47.45 | 0.16 | -81.18 | 0.9 | -1.1 | 2.86 | 11.28 | 7.05 | -64.18 | 39.65 | 88.22 | 125.99 | 111.78 | 222 | 8.82 |
| 2014 (1) | 4.32 | -4.21 | 0.85 | 214.81 | 0.91 | -20.18 | 2.57 | -13.47 | 19.68 | 0 | 21.06 | 0 | 59.49 | 0 | 204 | 11.48 |
