- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 174.63 | 13.04 | 47.06 | 4.94 | 27.98 | 59.87 | 5.87 | 11.39 | 35.57 | 4.67 | 17.63 | 38.99 | 2.83 | 13.22 | 8.71 | 3.36 | -1.46 | -7.81 | 2.67 | 4.07 | -5.49 | 4405 | 0.0 | 15.13 |
| 24Q2 (19) | 154.49 | 19.74 | 68.29 | 3.86 | 4.89 | 34.97 | 5.27 | 7.99 | 56.85 | 3.97 | 15.41 | 40.78 | 2.50 | -12.4 | -19.8 | 3.41 | -9.81 | -6.8 | 2.57 | -3.62 | -16.35 | 4405 | 0.0 | 15.13 |
| 24Q1 (18) | 129.02 | 0.16 | 75.32 | 3.68 | -5.64 | 48.99 | 4.88 | 16.75 | 63.21 | 3.44 | -12.47 | 34.38 | 2.85 | -5.79 | -15.02 | 3.78 | 16.57 | -6.91 | 2.67 | -12.6 | -23.36 | 4405 | 0.0 | 15.13 |
| 23Q4 (17) | 128.82 | 8.48 | 44.94 | 3.9 | 26.21 | 27.87 | 4.18 | -3.46 | 39.8 | 3.93 | 16.96 | 51.15 | 3.03 | 16.35 | -11.78 | 3.24 | -11.01 | -3.54 | 3.05 | 7.82 | 4.29 | 4405 | 15.13 | 15.13 |
| 23Q3 (16) | 118.75 | 29.36 | 20.16 | 3.09 | 8.04 | -6.65 | 4.33 | 28.87 | 26.61 | 3.36 | 19.15 | 20.86 | 2.60 | -16.48 | -22.31 | 3.65 | -0.38 | 5.37 | 2.83 | -7.89 | 0.59 | 3826 | 0.0 | 3.77 |
| 23Q2 (15) | 91.8 | 24.75 | -8.04 | 2.86 | 15.79 | -6.84 | 3.36 | 12.37 | 2.44 | 2.82 | 10.16 | 36.23 | 3.12 | -7.18 | 1.31 | 3.66 | -9.92 | 11.4 | 3.07 | -11.7 | 48.15 | 3826 | 0.0 | 3.77 |
| 23Q1 (14) | 73.59 | -17.2 | -25.8 | 2.47 | -19.02 | -13.33 | 2.99 | 0.0 | -10.75 | 2.56 | -1.54 | 23.67 | 3.36 | -2.19 | 16.8 | 4.06 | 20.78 | 20.29 | 3.48 | 18.92 | 66.68 | 3826 | 0.0 | 3.77 |
| 22Q4 (13) | 88.88 | -10.07 | -12.54 | 3.05 | -7.85 | -4.09 | 2.99 | -12.57 | -14.57 | 2.6 | -6.47 | 5.69 | 3.43 | 2.46 | 9.66 | 3.36 | -2.79 | -2.33 | 2.93 | 4.0 | 20.84 | 3826 | 3.77 | 3.77 |
| 22Q3 (12) | 98.83 | -1.0 | -8.29 | 3.31 | 7.82 | 12.59 | 3.42 | 4.27 | -3.39 | 2.78 | 34.3 | 53.59 | 3.35 | 8.91 | 22.76 | 3.46 | 5.32 | 5.34 | 2.81 | 35.66 | 67.47 | 3687 | 0.0 | 13.55 |
| 22Q2 (11) | 99.83 | 0.66 | 4.45 | 3.07 | 7.72 | 17.62 | 3.28 | -2.09 | 10.44 | 2.07 | 0.0 | 8.38 | 3.08 | 7.02 | 12.62 | 3.29 | -2.73 | 5.74 | 2.07 | -0.65 | 3.76 | 3687 | 0.0 | 13.55 |
| 22Q1 (10) | 99.18 | -2.4 | 23.91 | 2.85 | -10.38 | 18.26 | 3.35 | -4.29 | 27.38 | 2.07 | -15.85 | 35.29 | 2.87 | -8.17 | -4.56 | 3.38 | -1.93 | 2.8 | 2.09 | -13.78 | 9.18 | 3687 | 0.0 | 13.55 |
| 21Q4 (9) | 101.62 | -5.7 | 35.19 | 3.18 | 8.16 | 24.22 | 3.5 | -1.13 | 33.08 | 2.46 | 35.91 | 55.7 | 3.13 | 14.7 | -8.11 | 3.44 | 4.84 | -1.56 | 2.42 | 44.12 | 15.17 | 3687 | 13.55 | 13.55 |
| 21Q3 (8) | 107.76 | 12.74 | 44.18 | 2.94 | 12.64 | 24.58 | 3.54 | 19.19 | 43.32 | 1.81 | -5.24 | 21.48 | 2.73 | -0.09 | -13.6 | 3.29 | 5.72 | -0.6 | 1.68 | -15.95 | -15.75 | 3247 | 0.0 | 8.02 |
| 21Q2 (7) | 95.58 | 19.42 | 51.69 | 2.61 | 8.3 | 29.21 | 2.97 | 12.93 | 38.14 | 1.91 | 24.84 | 21.66 | 2.73 | -9.31 | -14.82 | 3.11 | -5.43 | -8.93 | 2.00 | 4.54 | -19.8 | 3247 | 0.0 | 8.02 |
| 21Q1 (6) | 80.04 | 6.48 | 35.45 | 2.41 | -5.86 | 39.31 | 2.63 | 0.0 | 39.15 | 1.53 | -3.16 | 29.66 | 3.01 | -11.59 | 2.84 | 3.29 | -6.08 | 2.73 | 1.91 | -9.06 | -4.28 | 3247 | 0.0 | 22.53 |
| 20Q4 (5) | 75.17 | 0.58 | 10.87 | 2.56 | 8.47 | 31.96 | 2.63 | 6.48 | 19.55 | 1.58 | 6.04 | 11.27 | 3.41 | 7.85 | 19.02 | 3.50 | 5.87 | 7.82 | 2.10 | 5.43 | 0.36 | 3247 | 8.02 | 22.53 |
| 20Q3 (4) | 74.74 | 18.62 | 0.0 | 2.36 | 16.83 | 0.0 | 2.47 | 14.88 | 0.0 | 1.49 | -5.1 | 0.0 | 3.16 | -1.5 | 0.0 | 3.30 | -3.15 | 0.0 | 1.99 | -19.99 | 0.0 | 3006 | 0.0 | 0.0 |
| 20Q2 (3) | 63.01 | 6.63 | 0.0 | 2.02 | 16.76 | 0.0 | 2.15 | 13.76 | 0.0 | 1.57 | 33.05 | 0.0 | 3.21 | 9.5 | 0.0 | 3.41 | 6.68 | 0.0 | 2.49 | 24.77 | 0.0 | 3006 | 13.43 | 0.0 |
| 20Q1 (2) | 59.09 | -12.85 | 0.0 | 1.73 | -10.82 | 0.0 | 1.89 | -14.09 | 0.0 | 1.18 | -16.9 | 0.0 | 2.93 | 2.32 | 0.0 | 3.20 | -1.43 | 0.0 | 2.00 | -4.65 | 0.0 | 2650 | 0.0 | 0.0 |
| 19Q4 (1) | 67.8 | 0.0 | 0.0 | 1.94 | 0.0 | 0.0 | 2.2 | 0.0 | 0.0 | 1.42 | 0.0 | 0.0 | 2.86 | 0.0 | 0.0 | 3.24 | 0.0 | 0.0 | 2.09 | 0.0 | 0.0 | 2650 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 412.96 | 6.78 | 12.32 | 0.33 | 14.86 | 13.96 | 12.67 | 32.95 | 2.98 | -6.05 | 3.60 | 6.72 | 3.07 | 24.5 | 3826 | 0.0 |
| 2022 (9) | 386.73 | 0.45 | 12.28 | 10.23 | 13.04 | 3.08 | 9.53 | 23.61 | 3.18 | 9.74 | 3.37 | 2.62 | 2.46 | 23.05 | 3826 | 3.77 |
| 2021 (8) | 385.0 | 41.54 | 11.14 | 28.49 | 12.65 | 38.4 | 7.71 | 32.25 | 2.89 | -9.22 | 3.29 | -2.22 | 2.00 | -6.56 | 3687 | 13.55 |
| 2020 (7) | 272.01 | 9.39 | 8.67 | 16.38 | 9.14 | 19.01 | 5.83 | 16.6 | 3.19 | 6.39 | 3.36 | 8.79 | 2.14 | 6.59 | 3247 | 8.02 |
| 2019 (6) | 248.66 | 8.63 | 7.45 | -17.68 | 7.68 | 54.53 | 5.0 | 20.19 | 3.00 | -24.22 | 3.09 | 42.25 | 2.01 | 10.65 | 3006 | 13.43 |
| 2018 (5) | 228.91 | -3.05 | 9.05 | -5.53 | 4.97 | -15.19 | 4.16 | 49.64 | 3.95 | -2.57 | 2.17 | -12.52 | 1.82 | 54.34 | 2650 | 3.23 |
| 2017 (4) | 236.1 | 6.98 | 9.58 | -7.53 | 5.86 | -0.34 | 2.78 | 36.95 | 4.06 | -13.56 | 2.48 | -6.84 | 1.18 | 28.01 | 2567 | 4.65 |
| 2016 (3) | 220.7 | 5.75 | 10.36 | -12.5 | 5.88 | 30.96 | 2.03 | 11.54 | 4.69 | -17.26 | 2.66 | 23.84 | 0.92 | 5.47 | 2453 | 19.43 |
| 2015 (2) | 208.7 | 10.51 | 11.84 | 12.23 | 4.49 | 19.41 | 1.82 | 8.98 | 5.67 | 1.55 | 2.15 | 8.06 | 0.87 | -1.38 | 2054 | -8.95 |
| 2014 (1) | 188.85 | 11.92 | 10.55 | 7.65 | 3.76 | 10.59 | 1.67 | -18.54 | 5.59 | 0 | 1.99 | 0 | 0.88 | 0 | 2256 | 1.81 |
