- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 55.56 | 13.27 | 26.19 | 2.75 | 8.27 | 14.58 | 5.01 | 5.03 | 19.0 | 2.21 | 3.27 | 15.1 | 4.95 | -4.42 | -9.2 | 9.02 | -7.28 | -5.69 | 3.98 | -8.83 | -8.78 | 4446 | 0.0 | 4.44 |
| 24Q1 (19) | 49.05 | 10.42 | 9.41 | 2.54 | 4.1 | 5.83 | 4.77 | 15.5 | 15.78 | 2.14 | 2.88 | 11.46 | 5.18 | -5.73 | -3.27 | 9.72 | 4.59 | 5.82 | 4.36 | -6.83 | 1.87 | 4446 | 0.0 | 4.44 |
| 23Q4 (18) | 44.42 | -1.66 | -0.34 | 2.44 | -0.81 | -26.51 | 4.13 | -1.9 | 1.98 | 2.08 | 6.67 | 14.29 | 5.49 | 0.86 | -26.26 | 9.30 | -0.24 | 2.32 | 4.68 | 8.47 | 14.67 | 4446 | 4.44 | 4.44 |
| 23Q3 (17) | 45.17 | 2.59 | -5.46 | 2.46 | 2.5 | -29.91 | 4.21 | 0.0 | -5.61 | 1.95 | 1.56 | 14.71 | 5.45 | -0.09 | -25.86 | 9.32 | -2.52 | -0.15 | 4.32 | -1.0 | 21.33 | 4257 | 0.0 | -19.74 |
| 23Q2 (16) | 44.03 | -1.78 | -14.31 | 2.4 | 0.0 | -25.0 | 4.21 | 2.18 | -10.23 | 1.92 | 0.0 | 4.92 | 5.45 | 1.82 | -12.48 | 9.56 | 4.04 | 4.75 | 4.36 | 1.82 | 22.43 | 4257 | 0.0 | -19.74 |
| 23Q1 (15) | 44.83 | 0.58 | -18.73 | 2.4 | -27.71 | -28.99 | 4.12 | 1.73 | -15.92 | 1.92 | 5.49 | 7.87 | 5.35 | -28.13 | -12.63 | 9.19 | 1.14 | 3.46 | 4.28 | 4.88 | 32.72 | 4257 | 0.0 | -19.74 |
| 22Q4 (14) | 44.57 | -6.72 | -22.58 | 3.32 | -5.41 | 0.91 | 4.05 | -9.19 | -18.84 | 1.82 | 7.06 | 8.33 | 7.45 | 1.4 | 30.35 | 9.09 | -2.65 | 4.84 | 4.08 | 14.77 | 39.93 | 4257 | -19.74 | -19.74 |
| 22Q3 (13) | 47.78 | -7.01 | -27.84 | 3.51 | 9.69 | -9.54 | 4.46 | -4.9 | -14.72 | 1.7 | -7.1 | -12.37 | 7.35 | 17.95 | 25.36 | 9.33 | 2.26 | 18.17 | 3.56 | -0.1 | 21.43 | 5304 | 0.0 | -15.04 |
| 22Q2 (12) | 51.38 | -6.85 | -23.97 | 3.2 | -5.33 | -19.6 | 4.69 | -4.29 | -9.81 | 1.83 | 2.81 | -3.17 | 6.23 | 1.64 | 5.75 | 9.13 | 2.76 | 18.63 | 3.56 | 10.37 | 27.35 | 5304 | 0.0 | -15.04 |
| 22Q1 (11) | 55.16 | -4.19 | -6.29 | 3.38 | 2.74 | -6.11 | 4.9 | -1.8 | 1.66 | 1.78 | 5.95 | 3.49 | 6.13 | 7.22 | 0.19 | 8.88 | 2.49 | 8.48 | 3.23 | 10.58 | 10.43 | 5304 | 0.0 | -15.04 |
| 21Q4 (10) | 57.57 | -13.05 | 2.6 | 3.29 | -15.21 | -7.58 | 4.99 | -4.59 | -2.54 | 1.68 | -13.4 | -5.08 | 5.71 | -2.48 | -9.93 | 8.67 | 9.73 | -5.01 | 2.92 | -0.41 | -7.49 | 5304 | -15.04 | -15.04 |
| 21Q3 (9) | 66.21 | -2.03 | 13.12 | 3.88 | -2.51 | 14.45 | 5.23 | 0.58 | 7.17 | 1.94 | 2.65 | 7.78 | 5.86 | -0.5 | 1.18 | 7.90 | 2.66 | -5.26 | 2.93 | 4.77 | -4.72 | 6243 | 0.0 | 5.19 |
| 21Q2 (8) | 67.58 | 14.81 | 19.8 | 3.98 | 10.56 | 21.34 | 5.2 | 7.88 | 1.36 | 1.89 | 9.88 | 3.28 | 5.89 | -3.71 | 1.29 | 7.69 | -6.04 | -15.39 | 2.80 | -4.29 | -13.79 | 6243 | 0.0 | 5.19 |
| 21Q1 (7) | 58.86 | 4.9 | 29.88 | 3.6 | 1.12 | 0.56 | 4.82 | -5.86 | 6.87 | 1.72 | -2.82 | 1.78 | 6.12 | -3.6 | -22.57 | 8.19 | -10.26 | -17.71 | 2.92 | -7.36 | -21.64 | 6243 | 0.0 | 17.64 |
| 20Q4 (6) | 56.11 | -4.13 | 3.01 | 3.56 | 5.01 | -18.91 | 5.12 | 4.92 | -2.1 | 1.77 | -1.67 | -14.49 | 6.34 | 9.54 | -21.28 | 9.12 | 9.44 | -4.96 | 3.15 | 2.57 | -16.99 | 6243 | 5.19 | 17.64 |
| 20Q3 (5) | 58.53 | 3.76 | 13.15 | 3.39 | 3.35 | -11.26 | 4.88 | -4.87 | -0.61 | 1.8 | -1.64 | -4.76 | 5.79 | -0.39 | -21.57 | 8.34 | -8.32 | -12.16 | 3.08 | -5.2 | -15.83 | 5935 | 0.0 | 11.83 |
| 20Q2 (4) | 56.41 | 24.47 | 0.0 | 3.28 | -8.38 | 0.0 | 5.13 | 13.75 | 0.0 | 1.83 | 8.28 | 0.0 | 5.81 | -26.39 | 0.0 | 9.09 | -8.62 | 0.0 | 3.24 | -13.0 | 0.0 | 5935 | 11.83 | 0.0 |
| 20Q1 (3) | 45.32 | -16.8 | 0.0 | 3.58 | -18.45 | 0.0 | 4.51 | -13.77 | 0.0 | 1.69 | -18.36 | 0.0 | 7.90 | -1.99 | 0.0 | 9.95 | 3.64 | 0.0 | 3.73 | -1.87 | 0.0 | 5307 | 0.0 | 0.0 |
| 19Q4 (2) | 54.47 | 5.3 | 0.0 | 4.39 | 14.92 | 0.0 | 5.23 | 6.52 | 0.0 | 2.07 | 9.52 | 0.0 | 8.06 | 9.14 | 0.0 | 9.60 | 1.16 | 0.0 | 3.80 | 4.01 | 0.0 | 5307 | 0.0 | 0.0 |
| 19Q3 (1) | 51.73 | 0.0 | 0.0 | 3.82 | 0.0 | 0.0 | 4.91 | 0.0 | 0.0 | 1.89 | 0.0 | 0.0 | 7.38 | 0.0 | 0.0 | 9.49 | 0.0 | 0.0 | 3.65 | 0.0 | 0.0 | 5307 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 178.45 | -10.27 | 9.7 | -27.67 | 16.68 | -7.85 | 7.87 | 10.38 | 5.44 | -19.38 | 9.35 | 2.71 | 4.41 | 23.02 | 4257 | 0.0 |
| 2022 (9) | 198.88 | -20.52 | 13.41 | -9.08 | 18.1 | -10.57 | 7.13 | -1.25 | 6.74 | 14.38 | 9.10 | 12.51 | 3.59 | 24.25 | 4257 | -19.74 |
| 2021 (8) | 250.22 | 15.64 | 14.75 | 6.81 | 20.24 | 3.05 | 7.22 | 1.98 | 5.89 | -7.64 | 8.09 | -10.89 | 2.89 | -11.82 | 5304 | -15.04 |
| 2020 (7) | 216.37 | 3.2 | 13.81 | -9.38 | 19.64 | -0.91 | 7.08 | -5.73 | 6.38 | -12.19 | 9.08 | -3.98 | 3.27 | -8.64 | 6243 | 5.19 |
| 2019 (6) | 209.67 | -12.96 | 15.24 | -6.62 | 19.82 | -12.49 | 7.51 | -11.54 | 7.27 | 7.29 | 9.45 | 0.54 | 3.58 | 1.63 | 5935 | 11.83 |
| 2018 (5) | 240.89 | -11.8 | 16.32 | -5.23 | 22.65 | 7.96 | 8.49 | 1.8 | 6.77 | 7.45 | 9.40 | 22.4 | 3.52 | 15.41 | 5307 | -12.81 |
| 2017 (4) | 273.11 | -6.94 | 17.22 | -3.2 | 20.98 | -15.78 | 8.34 | 7.89 | 6.31 | 4.01 | 7.68 | -9.5 | 3.05 | 15.93 | 6087 | -1.52 |
| 2016 (3) | 293.47 | 1.67 | 17.79 | 2.12 | 24.91 | 7.32 | 7.73 | 0.0 | 6.06 | 0.45 | 8.49 | 5.57 | 2.63 | -1.64 | 6181 | -11.32 |
| 2015 (2) | 288.66 | -5.57 | 17.42 | -9.88 | 23.21 | 2.34 | 7.73 | 6.04 | 6.03 | -4.56 | 8.04 | 8.37 | 2.68 | 12.29 | 6970 | -7.89 |
| 2014 (1) | 305.69 | 23.63 | 19.33 | 24.79 | 22.68 | 21.48 | 7.29 | -3.83 | 6.32 | 0 | 7.42 | 0 | 2.38 | 0 | 7567 | -6.15 |
