玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)23.8319.2114.950.6847.8328.31.1132.1413.270.7317.748.962.8524.0111.614.6610.85-1.473.06-1.23-5.2222010.0-28.7
24Q1 (19)19.99-8.893.950.46-13.21-13.210.84-3.4544.830.62-11.43-1.592.30-4.74-16.514.205.9739.323.10-2.79-5.3322010.0-28.7
23Q4 (18)21.94-7.472.720.5310.42-14.520.8733.8535.940.72.944.482.4219.32-16.783.9744.6432.343.1911.251.722201-28.7-28.7
23Q3 (17)23.7114.3813.880.48-9.43-23.810.65-33.674.840.681.4936.02.02-20.82-33.12.74-42.01-7.942.87-11.2619.4230870.04.43
23Q2 (16)20.737.823.030.530.00.00.9868.97113.040.676.3524.072.56-7.24-18.724.7356.7473.173.23-1.350.8530870.04.43
23Q1 (15)19.23-9.979.760.53-14.5220.450.58-9.38-6.450.63-5.9736.962.76-5.059.743.020.66-14.773.284.4524.7830870.04.43
22Q4 (14)21.362.5932.670.62-1.5926.530.643.2328.00.6734.028.852.90-4.08-4.633.000.62-3.523.1430.61-2.8830874.434.43
22Q3 (13)20.8223.5629.320.6318.8740.00.6234.7816.980.5-7.418.73.03-3.88.262.989.08-9.542.40-25.06-15.9529560.0-3.18
22Q2 (12)16.85-3.822.310.5320.4517.780.46-25.81-20.690.5417.3910.23.1525.2415.122.73-22.86-22.483.2022.067.7229560.0-3.18
22Q1 (11)17.528.828.680.44-10.2-10.20.6224.05.080.46-11.542.222.51-17.48-17.383.5413.95-3.312.63-18.71-5.9529560.0-3.18
21Q4 (10)16.10.0-9.090.498.890.00.5-5.66-29.580.5213.040.03.048.8910.03.11-5.66-22.543.2313.0410.02956-3.18-3.18
21Q3 (9)16.1-2.254.270.450.0-4.260.53-8.620.00.46-6.12-8.02.802.3-8.183.29-6.52-4.12.86-3.97-11.7730530.024.66
21Q2 (8)16.472.1755.520.45-8.167.140.58-1.6934.880.498.8922.52.73-10.11-31.113.52-3.78-13.272.986.57-21.2330530.024.66
21Q1 (7)16.12-8.9842.910.490.028.950.59-16.937.210.45-13.4636.363.049.86-9.773.66-8.7-3.992.79-4.93-4.5830530.0-3.26
20Q4 (6)17.7114.718.460.494.266.520.7133.9626.790.524.0188.892.77-9.11-10.084.0116.797.032.94-9.33143.87305324.66-3.26
20Q3 (5)15.4445.8-6.990.4711.94.440.5323.26-5.360.525.0900.03.04-23.2512.293.43-15.461.753.24-14.26975.1324490.0-22.4
20Q2 (4)10.59-6.120.00.4210.530.00.430.00.00.421.210.03.9717.730.04.066.520.03.7829.110.02449-22.40.0
20Q1 (3)11.28-24.550.00.38-17.390.00.43-23.210.00.3383.330.03.379.490.03.811.770.02.93142.980.031560.00.0
19Q4 (2)14.95-9.940.00.462.220.00.560.00.00.18260.00.03.0813.50.03.7511.040.01.20299.730.031560.00.0
19Q3 (1)16.60.00.00.450.00.00.560.00.00.050.00.02.710.00.03.370.00.00.300.00.031560.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)85.6111.852.07-6.763.0932.052.6722.482.42-16.643.6118.063.129.530870.0
2022 (9)76.5418.142.2218.092.345.882.1813.542.90-0.043.06-10.372.85-3.8930874.43
2021 (8)64.7917.741.886.822.215.241.929.092.90-9.273.41-10.622.96-7.342956-3.18
2020 (7)55.03-10.511.761.732.1-11.391.766.673.2013.683.82-0.993.2019.19305324.66
2019 (6)61.49-14.981.73-18.42.3714.491.651400.02.81-4.023.8534.662.681664.192449-22.4
2018 (5)72.320.722.129.842.07-14.460.11-42.112.939.052.86-15.080.15-42.523156-2.2
2017 (4)71.818.211.9312.872.4226.70.19-34.482.69-4.523.377.180.26-44.5732272.18
2016 (3)60.74-17.731.71-8.561.91-37.990.29-32.562.8211.153.14-24.620.48-18.02315846.07
2015 (2)73.83-34.231.87-23.053.08-36.490.43-29.512.5317.014.17-3.440.587.182162-12.86
2014 (1)112.2617.082.43-1.624.8515.480.61-64.942.1604.3200.5402481-5.16

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