玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)5.57-12.01-5.430.09-10.0-18.180.5414.8912.50.31-3.12-8.821.622.28-13.489.6930.5718.965.5710.09-3.599770.00.0
24Q3 (19)6.33-2.6212.230.111.11-9.090.47-26.562.170.323.23-13.511.5814.1-19.07.42-24.59-8.965.066.0-22.949770.02.09
24Q2 (18)6.517.129.980.09-10.0-18.180.6439.1336.170.310.0-20.511.38-23.15-25.619.8518.823.814.77-14.62-27.739770.02.09
24Q1 (17)5.55-5.776.120.1-9.09-9.090.46-4.1712.20.31-8.82-18.421.80-3.52-14.338.291.75.735.59-3.24-23.129770.02.09
23Q4 (16)5.894.4319.470.110.010.00.484.3517.070.34-8.11-10.531.87-4.24-7.938.15-0.08-2.015.77-12.01-25.119772.092.09
23Q3 (15)5.64-4.57-2.080.110.00.00.46-2.134.550.37-5.132.781.954.792.138.162.566.776.56-0.594.969570.0-2.15
23Q2 (14)5.9113.0-11.390.110.00.00.4714.6330.560.392.6318.181.86-11.5112.867.951.4447.346.60-9.1833.389570.0-2.15
23Q1 (13)5.236.09-23.430.1110.00.00.410.0-10.870.380.011.762.103.6930.597.84-5.7416.47.27-5.7445.969570.0-2.15
22Q4 (12)4.93-14.41-33.470.1-9.09-9.090.41-6.82-54.440.385.568.572.036.2136.648.328.87-31.537.7123.3363.19957-2.15-2.15
22Q3 (11)5.76-13.64-30.770.110.010.00.4422.22-13.730.369.0916.131.9115.858.897.6441.5324.626.2526.3367.749780.03.82
22Q2 (10)6.67-2.34-19.740.110.010.00.36-21.74-21.740.33-2.943.121.652.437.055.40-19.86-2.54.95-0.6128.489780.03.82
22Q1 (9)6.83-7.83-10.010.110.010.00.46-48.892.220.34-2.86-2.861.618.4922.246.73-44.5513.64.985.397.959780.03.82
21Q4 (8)7.41-10.9414.710.1110.057.140.976.4760.710.3512.912.91.4823.5137.012.1598.1440.114.7226.77-1.579783.823.82
21Q3 (7)8.320.1228.20.10.00.00.5110.8727.50.31-3.12-11.431.20-0.12-22.06.1310.74-0.543.73-3.24-30.919420.0-6.27
21Q2 (6)8.319.4929.440.10.00.00.462.22-28.120.32-8.573.231.20-8.66-22.745.54-6.63-44.473.85-16.49-20.259420.0-6.27
21Q1 (5)7.5917.4954.270.142.860.00.45-19.6425.00.3512.912.91.3221.59-35.185.93-31.61-18.974.61-3.91-26.819420.0-9.34
20Q4 (4)6.46-0.460.00.07-30.00.00.5640.00.00.31-11.430.01.08-29.670.08.6740.650.04.80-11.020.0942-6.270.0
20Q3 (3)6.491.090.00.10.00.00.4-37.50.00.3512.90.01.54-1.080.06.16-38.170.05.3911.690.010050.00.0
20Q2 (2)6.4230.490.00.10.00.00.6477.780.00.310.00.01.56-23.360.09.9736.240.04.83-23.360.01005-3.270.0
20Q1 (1)4.920.00.00.10.00.00.360.00.00.310.00.02.030.00.07.320.00.06.300.00.010390.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)23.945.560.38-15.562.1116.571.25-15.541.59-20.08.8110.445.22-19.999770.0
2023 (9)22.68-6.280.457.141.819.041.484.231.9814.327.9816.346.5311.219772.09
2022 (8)24.2-23.490.422.441.66-28.451.426.771.7433.896.86-6.485.8739.55957-2.15
2021 (7)31.6330.220.4110.812.3218.371.333.911.30-14.97.33-9.14.20-20.219783.82
2020 (6)24.29-3.610.37-21.281.96-0.511.28-11.721.52-18.338.073.225.27-8.42942-6.27
2019 (5)25.2-16.780.47-11.321.97-24.521.459.021.876.567.82-9.315.7531.01005-3.27
2018 (4)30.28-3.10.53-24.292.6124.881.334.721.75-21.868.6228.884.398.081039-13.27
2017 (3)31.250.030.72.942.0911.171.2711.42.242.916.6911.134.0611.37119830.22
2016 (2)31.24-12.250.68-18.071.88-16.811.14-0.872.18-6.646.02-5.23.6512.97920-19.01
2015 (1)35.6-25.860.83-1.192.26-0.881.157.482.3306.3503.2301136-4.78

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