玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)00-100.000000-100.00000.0000600.000.00.00.000000-100.0
24Q2 (19)00-100.000000-100.00000.0000600.000.0200.00.000000-100.0
24Q1 (18)00-100.000000-100.00000.0000600.000.0-5.260.000000-100.0
23Q4 (17)0-100.0-100.00000-100.0-100.00000.0000600.000.060.00.00000-100.0-100.0
23Q3 (16)0.02-33.33-71.4300-100.00.12100.0-14.290000.000-100.0600.00200.0200.00.00004560.00.0
23Q2 (15)0.030.0-50.000-100.00.06-68.42-60.00000.000-100.0200.00-68.42-20.00.00004560.00.0
23Q1 (14)0.03-25.0-50.000-100.00.1926.6746.150000.000-100.0633.3368.89192.310.00004560.00.0
22Q4 (13)0.04-42.86-73.330-100.0-100.00.157.1425.00000.00-100.0-100.0375.0087.5368.750.00004560.00.0
22Q3 (12)0.0716.67-50.00.02100.00.00.14-6.6716.6700028.5771.43100.0200.00-20.0133.330.00004560.00.0
22Q2 (11)0.060.0-77.780.010.0-88.890.1515.387.1400016.670.0-50.0250.0015.38382.140.00004560.00.0
22Q1 (10)0.06-60.0-96.080.010.0-92.860.138.33-23.5300016.67150.082.14216.67170.831850.00.00004560.00.0
21Q4 (9)0.157.14-84.040.01-50.0-95.240.120.0-63.640006.67-53.33-70.1680.00-6.67127.880.00004560.00.0
21Q3 (8)0.14-48.15-90.00.02-77.78-90.00.12-14.29-29.4100014.29-57.140.085.7165.31605.880.00004560.00.0
21Q2 (7)0.27-82.35-61.430.09-35.71-50.00.14-17.65-30.000033.33264.2929.6351.85366.6781.480.00004560.00.0
21Q1 (6)1.5362.77-8.380.14-33.33-33.330.17-48.48-19.050009.15-59.04-27.2311.11-68.35-11.640.00004560.023.24
20Q4 (5)0.94-32.86-51.550.215.0-22.220.3394.1283.3300022.3456.3860.5235.11189.11278.370.00004560.023.24
20Q3 (4)1.4100.00.00.211.110.00.17-15.00.0000.014.29-44.440.012.14-57.50.00.0000.04560.00.0
20Q2 (3)0.7-58.080.00.18-14.290.00.2-4.760.0000.025.71104.490.028.57127.210.00.0000.045623.240.0
20Q1 (2)1.67-13.920.00.21-22.220.00.2116.670.0000.012.57-9.650.012.5735.530.00.0000.03700.00.0
19Q4 (1)1.940.00.00.270.00.00.180.00.000.00.013.920.00.09.280.00.00.000.00.03700.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2022 (10)0.23-89.050.05-80.770.573.640021.7475.59247.83846.250.0004560.0
2021 (9)2.1-57.060.26-67.50.55-38.890012.38-24.3226.1942.30.0004560.0
2020 (8)4.89-31.220.8-25.930.9-4.260016.367.718.4039.210.0004560.0
2019 (7)7.11-40.151.08-47.570.94-2.080.01-88.8915.19-12.413.2263.610.14-81.4345623.24
2018 (6)11.8851.342.06108.080.96-4.950.09-55.017.3437.498.08-37.190.76-70.2737039.62
2017 (5)7.8527.850.9954.691.01-2.880.2-23.0812.6120.9912.87-24.042.55-39.83265-11.07
2016 (4)6.1428.450.64146.151.04-34.590.2685.7110.4291.6316.94-49.084.2344.582982.41
2015 (3)4.7837.750.2673.331.59-1.240.140.05.4425.8333.26-28.312.93-27.41291-54.6
2014 (2)3.47-32.750.1536.361.61-16.150.14-58.824.32102.7846.4024.694.03-38.77641-6.7
2013 (1)5.16-38.130.11-60.711.92-17.240.34-45.162.13037.2106.590687-69.67

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