- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 25.02 | -0.6 | -7.02 | 1.3 | -34.67 | 1.56 | 1.36 | 177.55 | 7.09 | 0.35 | 0.0 | 2.94 | 5.20 | -34.28 | 9.23 | 5.44 | 179.21 | 15.18 | 1.40 | 0.6 | 10.72 | 1177 | 0.0 | 0.0 |
| 24Q3 (19) | 25.17 | 7.93 | -7.7 | 1.99 | -9.13 | -1.0 | 0.49 | -7.55 | 6.52 | 0.35 | 6.06 | 9.38 | 7.91 | -15.81 | 7.27 | 1.95 | -14.34 | 15.41 | 1.39 | -1.73 | 18.5 | 1177 | 0.0 | -2.08 |
| 24Q2 (18) | 23.32 | -14.64 | -5.59 | 2.19 | 5.29 | 6.83 | 0.53 | 1.92 | 1.92 | 0.33 | -15.38 | 10.0 | 9.39 | 23.35 | 13.15 | 2.27 | 19.41 | 7.95 | 1.42 | -0.87 | 16.51 | 1177 | 0.0 | -2.08 |
| 24Q1 (17) | 27.32 | 1.52 | 4.71 | 2.08 | 62.5 | -0.48 | 0.52 | -59.06 | -3.7 | 0.39 | 14.71 | 5.41 | 7.61 | 60.06 | -4.96 | 1.90 | -59.67 | -8.04 | 1.43 | 12.98 | 0.66 | 1177 | 0.0 | -2.08 |
| 23Q4 (16) | 26.91 | -1.32 | 3.5 | 1.28 | -36.32 | 5.79 | 1.27 | 176.09 | -9.93 | 0.34 | 6.25 | 6.25 | 4.76 | -35.47 | 2.21 | 4.72 | 179.78 | -12.97 | 1.26 | 7.67 | 2.66 | 1177 | -2.08 | -2.08 |
| 23Q3 (15) | 27.27 | 10.4 | -11.06 | 2.01 | -1.95 | 0.5 | 0.46 | -11.54 | -6.12 | 0.32 | 6.67 | 3.23 | 7.37 | -11.19 | 12.99 | 1.69 | -19.88 | 5.55 | 1.17 | -3.39 | 16.06 | 1202 | 0.0 | -3.53 |
| 23Q2 (14) | 24.7 | -5.33 | -17.83 | 2.05 | -1.91 | -3.3 | 0.52 | -3.7 | -17.46 | 0.3 | -18.92 | 0.0 | 8.30 | 3.61 | 17.68 | 2.11 | 1.72 | 0.45 | 1.21 | -14.36 | 21.7 | 1202 | 0.0 | -3.53 |
| 23Q1 (13) | 26.09 | 0.35 | -24.38 | 2.09 | 72.73 | -3.69 | 0.54 | -61.7 | -28.95 | 0.37 | 15.62 | -15.91 | 8.01 | 72.13 | 27.36 | 2.07 | -61.83 | -6.04 | 1.42 | 15.23 | 11.2 | 1202 | 0.0 | -3.53 |
| 22Q4 (12) | 26.0 | -15.2 | -25.67 | 1.21 | -39.5 | -3.2 | 1.41 | 187.76 | -4.08 | 0.32 | 3.23 | -8.57 | 4.65 | -28.66 | 30.23 | 5.42 | 239.33 | 29.05 | 1.23 | 21.73 | 23.01 | 1202 | -3.53 | -3.53 |
| 22Q3 (11) | 30.66 | 2.0 | -13.0 | 2.0 | -5.66 | -2.44 | 0.49 | -22.22 | -25.76 | 0.31 | 3.33 | -11.43 | 6.52 | -7.51 | 12.13 | 1.60 | -23.74 | -14.67 | 1.01 | 1.31 | 1.8 | 1246 | 0.0 | -4.89 |
| 22Q2 (10) | 30.06 | -12.87 | -20.77 | 2.12 | -2.3 | -2.75 | 0.63 | -17.11 | -22.22 | 0.3 | -31.82 | -25.0 | 7.05 | 12.13 | 22.74 | 2.10 | -4.86 | -1.83 | 1.00 | -21.75 | -5.34 | 1246 | 0.0 | -4.89 |
| 22Q1 (9) | 34.5 | -1.37 | -1.4 | 2.17 | 73.6 | 0.0 | 0.76 | -48.3 | 5.56 | 0.44 | 25.71 | 4.76 | 6.29 | 76.02 | 1.42 | 2.20 | -47.58 | 7.05 | 1.28 | 27.46 | 6.25 | 1246 | 0.0 | -4.89 |
| 21Q4 (8) | 34.98 | -0.74 | 17.54 | 1.25 | -39.02 | 0.0 | 1.47 | 122.73 | 8.09 | 0.35 | 0.0 | 12.9 | 3.57 | -38.57 | -14.92 | 4.20 | 124.38 | -8.04 | 1.00 | 0.74 | -3.95 | 1246 | -4.89 | -4.89 |
| 21Q3 (7) | 35.24 | -7.12 | 27.45 | 2.05 | -5.96 | 12.64 | 0.66 | -18.52 | -7.04 | 0.35 | -12.5 | 25.0 | 5.82 | 1.24 | -11.62 | 1.87 | -12.28 | -27.06 | 0.99 | -5.8 | -1.92 | 1310 | 0.0 | -2.38 |
| 21Q2 (6) | 37.94 | 8.43 | 52.61 | 2.18 | 0.46 | 24.57 | 0.81 | 12.5 | 15.71 | 0.4 | -4.76 | 21.21 | 5.75 | -7.35 | -18.38 | 2.13 | 3.75 | -24.18 | 1.05 | -12.17 | -20.58 | 1310 | 0.0 | -2.38 |
| 21Q1 (5) | 34.99 | 17.57 | 8.66 | 2.17 | 73.6 | 3.33 | 0.72 | -47.06 | -53.55 | 0.42 | 35.48 | 2.44 | 6.20 | 47.65 | -4.91 | 2.06 | -54.97 | -57.25 | 1.20 | 15.23 | -5.73 | 1310 | 0.0 | -6.76 |
| 20Q4 (4) | 29.76 | 7.63 | 0.0 | 1.25 | -31.32 | 0.0 | 1.36 | 91.55 | 0.0 | 0.31 | 10.71 | 0.0 | 4.20 | -36.19 | 0.0 | 4.57 | 77.97 | 0.0 | 1.04 | 2.86 | 0.0 | 1310 | -2.38 | 0.0 |
| 20Q3 (3) | 27.65 | 11.22 | 0.0 | 1.82 | 4.0 | 0.0 | 0.71 | 1.43 | 0.0 | 0.28 | -15.15 | 0.0 | 6.58 | -6.49 | 0.0 | 2.57 | -8.81 | 0.0 | 1.01 | -23.71 | 0.0 | 1342 | 0.0 | 0.0 |
| 20Q2 (2) | 24.86 | -22.8 | 0.0 | 1.75 | -16.67 | 0.0 | 0.7 | -54.84 | 0.0 | 0.33 | -19.51 | 0.0 | 7.04 | 7.94 | 0.0 | 2.82 | -41.5 | 0.0 | 1.33 | 4.25 | 0.0 | 1342 | -4.48 | 0.0 |
| 20Q1 (1) | 32.2 | 0.0 | 0.0 | 2.1 | 0.0 | 0.0 | 1.55 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 6.52 | 0.0 | 0.0 | 4.81 | 0.0 | 0.0 | 1.27 | 0.0 | 0.0 | 1405 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 100.84 | -3.93 | 7.55 | 1.62 | 2.9 | 3.94 | 1.42 | 6.77 | 7.49 | 5.77 | 2.88 | 8.19 | 1.41 | 11.13 | 1177 | 0.0 |
| 2023 (9) | 104.96 | -13.41 | 7.43 | -0.93 | 2.79 | -15.2 | 1.33 | -2.92 | 7.08 | 14.41 | 2.66 | -2.06 | 1.27 | 12.12 | 1177 | -2.08 |
| 2022 (8) | 121.22 | -15.32 | 7.5 | -1.96 | 3.29 | -10.35 | 1.37 | -9.27 | 6.19 | 15.78 | 2.71 | 5.86 | 1.13 | 7.14 | 1202 | -3.53 |
| 2021 (7) | 143.15 | 25.05 | 7.65 | 10.39 | 3.67 | -14.85 | 1.51 | 13.53 | 5.34 | -11.73 | 2.56 | -31.91 | 1.05 | -9.21 | 1246 | -4.89 |
| 2020 (6) | 114.47 | -15.18 | 6.93 | -10.12 | 4.31 | 9.11 | 1.33 | -6.99 | 6.05 | 5.97 | 3.77 | 28.65 | 1.16 | 9.66 | 1310 | -2.38 |
| 2019 (5) | 134.96 | -23.39 | 7.71 | -8.76 | 3.95 | 2.07 | 1.43 | -10.06 | 5.71 | 19.1 | 2.93 | 33.23 | 1.06 | 17.39 | 1342 | -4.48 |
| 2018 (4) | 176.16 | -15.97 | 8.45 | -10.68 | 3.87 | -6.52 | 1.59 | -5.92 | 4.80 | 6.3 | 2.20 | 11.25 | 0.90 | 11.97 | 1405 | -7.26 |
| 2017 (3) | 209.65 | -5.16 | 9.46 | -13.13 | 4.14 | 2.48 | 1.69 | 11.92 | 4.51 | -8.41 | 1.97 | 8.05 | 0.81 | 18.01 | 1515 | -8.24 |
| 2016 (2) | 221.05 | -11.27 | 10.89 | -0.64 | 4.04 | -3.81 | 1.51 | 12.69 | 4.93 | 11.98 | 1.83 | 8.41 | 0.68 | 27.0 | 1651 | -7.4 |
| 2015 (1) | 249.13 | -8.47 | 10.96 | -7.12 | 4.2 | -4.55 | 1.34 | -22.99 | 4.40 | 0 | 1.69 | 0 | 0.54 | 0 | 1783 | -9.08 |
