玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1380.434.736.5556.4633.3821.1831.947.016.19367.5210.520.614.0927.3613.742.312.179.0526.625.5113.2220020.00.0
24Q3 (19)1318.133.5719.7242.3324.3512.0429.851.2932.02332.617.8717.773.2120.07-6.412.26-2.210.2725.234.16-1.63220020.00.47
24Q2 (18)1272.71-4.6429.6934.04-10.563.3729.474.526.32308.33-1.0117.742.67-6.21-20.292.329.58-2.624.233.8-9.22220020.00.47
24Q1 (17)1334.583.0139.5238.06-18.3141.2828.22.5819.44311.472.2217.612.85-20.691.262.11-0.41-14.3923.34-0.77-15.71220020.00.47
23Q4 (16)1295.6217.6819.7546.5923.3227.0227.4921.5811.66304.727.98.653.604.796.072.123.32-6.7623.52-8.31-9.27220020.470.47
23Q3 (15)1100.9812.19-22.5537.7814.737.1222.61-3.09-33.62282.427.84-6.193.432.2638.312.05-13.62-14.2825.65-3.8721.13218990.011.81
23Q2 (14)981.352.6-36.9832.9322.23-9.4123.33-1.19-38.08261.88-1.11-13.233.3619.1443.762.38-3.69-1.7526.69-3.6237.7218990.011.81
23Q1 (13)956.52-11.59-32.9826.94-26.55-21.023.61-4.1-29.84264.83-5.58-7.212.82-16.9217.872.478.474.6827.696.838.44218990.011.81
22Q4 (12)1081.94-23.89-15.936.684.0-23.9324.62-27.72-13.77280.47-6.846.193.3936.65-9.552.28-5.022.5425.9222.4126.282189911.8111.81
22Q3 (11)1421.61-8.718.4635.27-2.97-30.6134.06-9.6136.84301.06-0.2523.572.486.29-36.022.40-0.9826.1721.189.2813.93195860.09.95
22Q2 (10)1557.39.1223.9436.356.6-6.4637.6811.9854.74301.85.7431.912.33-2.31-24.532.422.6224.8619.38-3.16.43195860.09.95
22Q1 (9)1427.1110.9332.134.1-29.280.1533.6517.8634.17285.418.0627.262.39-36.25-24.192.366.251.5720.00-2.58-3.66195860.09.95
21Q4 (8)1286.54-1.8533.4548.22-5.1330.0428.5514.762.86264.118.419.913.75-3.35-2.552.2216.8622.0420.5310.44-10.14195869.959.95
21Q3 (7)1310.744.3134.7550.8330.837.0824.892.2212.88243.646.498.063.8825.391.731.90-2.01-16.2318.592.09-19.81178130.02.09
21Q2 (6)1256.5316.3185.8738.8614.1346.3124.35-2.9132.05228.792.0231.373.09-1.88-21.281.94-16.53-28.9618.21-12.29-29.32178130.02.09
21Q1 (5)1080.3312.0677.534.05-8.17-4.5425.0843.0762.65224.271.8346.243.15-18.06-46.222.3227.67-8.3720.76-9.13-17.61178130.04.43
20Q4 (4)964.05-0.890.037.080.00.017.53-20.50.0220.25-2.320.03.850.90.01.82-19.780.022.85-1.430.0178132.090.0
20Q3 (3)972.7543.890.037.0839.610.022.0519.580.0225.4729.460.03.81-2.980.02.27-16.90.023.18-10.030.0174490.00.0
20Q2 (2)676.0311.070.026.56-25.540.018.4419.580.0174.1613.560.03.93-32.960.02.737.660.025.762.240.0174492.290.0
20Q1 (1)608.630.00.035.670.00.015.420.00.0153.360.00.05.860.00.02.530.00.025.200.00.0170580.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)5305.8622.41170.918.48119.4723.131319.9318.53.22-3.212.250.5824.88-3.19220020.0
2023 (9)4334.46-21.02144.241.2997.03-25.371113.85-4.73.3328.252.24-5.5125.7020.66220020.47
2022 (8)5487.9611.22142.4-17.19130.0126.381168.7521.642.59-25.552.3713.6321.309.372189911.81
2021 (7)4934.1553.17171.9626.08102.8740.07960.8124.263.49-17.682.08-8.5519.47-18.87195869.95
2020 (6)3221.4630.84136.3924.5173.4412.33773.2522.744.23-4.832.28-14.1524.00-6.19178132.09
2019 (5)2462.223.43109.54-4.3865.38-3.37630.019.474.45-7.552.66-6.5725.595.84174492.29
2018 (4)2380.57-0.07114.569.4767.66-8.95575.490.664.819.542.84-8.8924.170.7317058-1.16
2017 (3)2382.16-13.54104.65-15.774.315.93571.712.674.39-2.53.1222.5124.0018.74172587.83
2016 (2)2755.1229.19124.1433.1170.15-5.42556.8512.434.513.032.55-26.7920.21-12.98160055.27
2015 (1)2132.550.0993.2626.4974.1725.35495.2914.294.3703.48023.2301520425.51

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