- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1318.13 | 3.57 | 19.72 | 42.33 | 24.35 | 12.04 | 29.85 | 1.29 | 32.02 | 332.61 | 7.87 | 17.77 | 3.21 | 20.07 | -6.41 | 2.26 | -2.2 | 10.27 | 25.23 | 4.16 | -1.63 | 22002 | 0.0 | 0.47 |
| 24Q2 (19) | 1272.71 | -4.64 | 29.69 | 34.04 | -10.56 | 3.37 | 29.47 | 4.5 | 26.32 | 308.33 | -1.01 | 17.74 | 2.67 | -6.21 | -20.29 | 2.32 | 9.58 | -2.6 | 24.23 | 3.8 | -9.22 | 22002 | 0.0 | 0.47 |
| 24Q1 (18) | 1334.58 | 3.01 | 39.52 | 38.06 | -18.31 | 41.28 | 28.2 | 2.58 | 19.44 | 311.47 | 2.22 | 17.61 | 2.85 | -20.69 | 1.26 | 2.11 | -0.41 | -14.39 | 23.34 | -0.77 | -15.71 | 22002 | 0.0 | 0.47 |
| 23Q4 (17) | 1295.62 | 17.68 | 19.75 | 46.59 | 23.32 | 27.02 | 27.49 | 21.58 | 11.66 | 304.72 | 7.9 | 8.65 | 3.60 | 4.79 | 6.07 | 2.12 | 3.32 | -6.76 | 23.52 | -8.31 | -9.27 | 22002 | 0.47 | 0.47 |
| 23Q3 (16) | 1100.98 | 12.19 | -22.55 | 37.78 | 14.73 | 7.12 | 22.61 | -3.09 | -33.62 | 282.42 | 7.84 | -6.19 | 3.43 | 2.26 | 38.31 | 2.05 | -13.62 | -14.28 | 25.65 | -3.87 | 21.13 | 21899 | 0.0 | 11.81 |
| 23Q2 (15) | 981.35 | 2.6 | -36.98 | 32.93 | 22.23 | -9.41 | 23.33 | -1.19 | -38.08 | 261.88 | -1.11 | -13.23 | 3.36 | 19.14 | 43.76 | 2.38 | -3.69 | -1.75 | 26.69 | -3.62 | 37.7 | 21899 | 0.0 | 11.81 |
| 23Q1 (14) | 956.52 | -11.59 | -32.98 | 26.94 | -26.55 | -21.0 | 23.61 | -4.1 | -29.84 | 264.83 | -5.58 | -7.21 | 2.82 | -16.92 | 17.87 | 2.47 | 8.47 | 4.68 | 27.69 | 6.8 | 38.44 | 21899 | 0.0 | 11.81 |
| 22Q4 (13) | 1081.94 | -23.89 | -15.9 | 36.68 | 4.0 | -23.93 | 24.62 | -27.72 | -13.77 | 280.47 | -6.84 | 6.19 | 3.39 | 36.65 | -9.55 | 2.28 | -5.02 | 2.54 | 25.92 | 22.41 | 26.28 | 21899 | 11.81 | 11.81 |
| 22Q3 (12) | 1421.61 | -8.71 | 8.46 | 35.27 | -2.97 | -30.61 | 34.06 | -9.61 | 36.84 | 301.06 | -0.25 | 23.57 | 2.48 | 6.29 | -36.02 | 2.40 | -0.98 | 26.17 | 21.18 | 9.28 | 13.93 | 19586 | 0.0 | 9.95 |
| 22Q2 (11) | 1557.3 | 9.12 | 23.94 | 36.35 | 6.6 | -6.46 | 37.68 | 11.98 | 54.74 | 301.8 | 5.74 | 31.91 | 2.33 | -2.31 | -24.53 | 2.42 | 2.62 | 24.86 | 19.38 | -3.1 | 6.43 | 19586 | 0.0 | 9.95 |
| 22Q1 (10) | 1427.11 | 10.93 | 32.1 | 34.1 | -29.28 | 0.15 | 33.65 | 17.86 | 34.17 | 285.41 | 8.06 | 27.26 | 2.39 | -36.25 | -24.19 | 2.36 | 6.25 | 1.57 | 20.00 | -2.58 | -3.66 | 19586 | 0.0 | 9.95 |
| 21Q4 (9) | 1286.54 | -1.85 | 33.45 | 48.22 | -5.13 | 30.04 | 28.55 | 14.7 | 62.86 | 264.11 | 8.4 | 19.91 | 3.75 | -3.35 | -2.55 | 2.22 | 16.86 | 22.04 | 20.53 | 10.44 | -10.14 | 19586 | 9.95 | 9.95 |
| 21Q3 (8) | 1310.74 | 4.31 | 34.75 | 50.83 | 30.8 | 37.08 | 24.89 | 2.22 | 12.88 | 243.64 | 6.49 | 8.06 | 3.88 | 25.39 | 1.73 | 1.90 | -2.01 | -16.23 | 18.59 | 2.09 | -19.81 | 17813 | 0.0 | 2.09 |
| 21Q2 (7) | 1256.53 | 16.31 | 85.87 | 38.86 | 14.13 | 46.31 | 24.35 | -2.91 | 32.05 | 228.79 | 2.02 | 31.37 | 3.09 | -1.88 | -21.28 | 1.94 | -16.53 | -28.96 | 18.21 | -12.29 | -29.32 | 17813 | 0.0 | 2.09 |
| 21Q1 (6) | 1080.33 | 12.06 | 77.5 | 34.05 | -8.17 | -4.54 | 25.08 | 43.07 | 62.65 | 224.27 | 1.83 | 46.24 | 3.15 | -18.06 | -46.22 | 2.32 | 27.67 | -8.37 | 20.76 | -9.13 | -17.61 | 17813 | 0.0 | 4.43 |
| 20Q4 (5) | 964.05 | -0.89 | 48.98 | 37.08 | 0.0 | 16.13 | 17.53 | -20.5 | 4.84 | 220.25 | -2.32 | 34.32 | 3.85 | 0.9 | -22.05 | 1.82 | -19.78 | -29.63 | 22.85 | -1.43 | -9.84 | 17813 | 2.09 | 4.43 |
| 20Q3 (4) | 972.75 | 43.89 | 0.0 | 37.08 | 39.61 | 0.0 | 22.05 | 19.58 | 0.0 | 225.47 | 29.46 | 0.0 | 3.81 | -2.98 | 0.0 | 2.27 | -16.9 | 0.0 | 23.18 | -10.03 | 0.0 | 17449 | 0.0 | 0.0 |
| 20Q2 (3) | 676.03 | 11.07 | 0.0 | 26.56 | -25.54 | 0.0 | 18.44 | 19.58 | 0.0 | 174.16 | 13.56 | 0.0 | 3.93 | -32.96 | 0.0 | 2.73 | 7.66 | 0.0 | 25.76 | 2.24 | 0.0 | 17449 | 2.29 | 0.0 |
| 20Q1 (2) | 608.63 | -5.94 | 0.0 | 35.67 | 11.71 | 0.0 | 15.42 | -7.78 | 0.0 | 153.36 | -6.47 | 0.0 | 5.86 | 18.77 | 0.0 | 2.53 | -1.95 | 0.0 | 25.20 | -0.56 | 0.0 | 17058 | 0.0 | 0.0 |
| 19Q4 (1) | 647.08 | 0.0 | 0.0 | 31.93 | 0.0 | 0.0 | 16.72 | 0.0 | 0.0 | 163.97 | 0.0 | 0.0 | 4.93 | 0.0 | 0.0 | 2.58 | 0.0 | 0.0 | 25.34 | 0.0 | 0.0 | 17058 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4334.46 | -21.02 | 144.24 | 1.29 | 97.03 | -25.37 | 1113.85 | -4.7 | 3.33 | 28.25 | 2.24 | -5.51 | 25.70 | 20.66 | 21899 | 0.0 |
| 2022 (9) | 5487.96 | 11.22 | 142.4 | -17.19 | 130.01 | 26.38 | 1168.75 | 21.64 | 2.59 | -25.55 | 2.37 | 13.63 | 21.30 | 9.37 | 21899 | 11.81 |
| 2021 (8) | 4934.15 | 53.17 | 171.96 | 26.08 | 102.87 | 40.07 | 960.81 | 24.26 | 3.49 | -17.68 | 2.08 | -8.55 | 19.47 | -18.87 | 19586 | 9.95 |
| 2020 (7) | 3221.46 | 30.84 | 136.39 | 24.51 | 73.44 | 12.33 | 773.25 | 22.74 | 4.23 | -4.83 | 2.28 | -14.15 | 24.00 | -6.19 | 17813 | 2.09 |
| 2019 (6) | 2462.22 | 3.43 | 109.54 | -4.38 | 65.38 | -3.37 | 630.01 | 9.47 | 4.45 | -7.55 | 2.66 | -6.57 | 25.59 | 5.84 | 17449 | 2.29 |
| 2018 (5) | 2380.57 | -0.07 | 114.56 | 9.47 | 67.66 | -8.95 | 575.49 | 0.66 | 4.81 | 9.54 | 2.84 | -8.89 | 24.17 | 0.73 | 17058 | -1.16 |
| 2017 (4) | 2382.16 | -13.54 | 104.65 | -15.7 | 74.31 | 5.93 | 571.71 | 2.67 | 4.39 | -2.5 | 3.12 | 22.51 | 24.00 | 18.74 | 17258 | 7.83 |
| 2016 (3) | 2755.12 | 29.19 | 124.14 | 33.11 | 70.15 | -5.42 | 556.85 | 12.43 | 4.51 | 3.03 | 2.55 | -26.79 | 20.21 | -12.98 | 16005 | 5.27 |
| 2015 (2) | 2132.55 | 0.09 | 93.26 | 26.49 | 74.17 | 25.35 | 495.29 | 14.29 | 4.37 | 26.37 | 3.48 | 25.24 | 23.23 | 14.19 | 15204 | 25.51 |
| 2014 (1) | 2130.63 | 56.6 | 73.73 | 61.62 | 59.17 | 66.86 | 433.37 | 63.82 | 3.46 | 0 | 2.78 | 0 | 20.34 | 0 | 12114 | 71.46 |
