- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 8.9 | 10.15 | 18.83 | 0.37 | -2.63 | 2.78 | 0.58 | 3.57 | 5.45 | 0.1 | 1100.0 | 150.0 | 4.16 | -11.6 | -13.5 | 6.52 | -5.97 | -11.25 | 1.12 | 1007.87 | 110.39 | 1277 | 0.0 | 0.0 |
| 24Q3 (19) | 8.08 | -7.87 | 13.17 | 0.38 | 2.7 | 11.76 | 0.56 | 3.7 | 7.69 | -0.01 | 50.0 | -133.33 | 4.70 | 11.47 | -1.24 | 6.93 | 12.56 | -4.84 | -0.12 | 45.73 | -129.46 | 1277 | 0.0 | 15.78 |
| 24Q2 (18) | 8.77 | 43.07 | 55.77 | 0.37 | 15.62 | 32.14 | 0.54 | 8.0 | 5.88 | -0.02 | -300.0 | -166.67 | 4.22 | -19.18 | -15.17 | 6.16 | -24.51 | -32.03 | -0.23 | -239.79 | -142.8 | 1277 | 0.0 | 15.78 |
| 24Q1 (17) | 6.13 | -18.16 | 8.69 | 0.32 | -11.11 | 28.0 | 0.5 | -9.09 | 2.04 | 0.01 | -75.0 | -66.67 | 5.22 | 8.61 | 17.77 | 8.16 | 11.08 | -6.12 | 0.16 | -69.45 | -69.33 | 1277 | 0.0 | 15.78 |
| 23Q4 (16) | 7.49 | 4.9 | 14.7 | 0.36 | 5.88 | 20.0 | 0.55 | 5.77 | 1.85 | 0.04 | 33.33 | 0.0 | 4.81 | 0.93 | 4.62 | 7.34 | 0.83 | -11.2 | 0.53 | 27.1 | -12.82 | 1277 | 15.78 | 15.78 |
| 23Q3 (15) | 7.14 | 26.82 | 23.32 | 0.34 | 21.43 | 17.24 | 0.52 | 1.96 | 8.33 | 0.03 | 0.0 | -50.0 | 4.76 | -4.25 | -4.93 | 7.28 | -19.6 | -12.15 | 0.42 | -21.15 | -59.45 | 1103 | 0.0 | -18.54 |
| 23Q2 (14) | 5.63 | -0.18 | -30.49 | 0.28 | 12.0 | -20.0 | 0.51 | 4.08 | 0.0 | 0.03 | 0.0 | -25.0 | 4.97 | 12.2 | 15.1 | 9.06 | 4.27 | 43.87 | 0.53 | 0.18 | 7.9 | 1103 | 0.0 | -18.54 |
| 23Q1 (13) | 5.64 | -13.63 | -32.94 | 0.25 | -16.67 | -16.67 | 0.49 | -9.26 | 0.0 | 0.03 | -25.0 | -25.0 | 4.43 | -3.52 | 24.26 | 8.69 | 5.06 | 49.11 | 0.53 | -13.16 | 11.84 | 1103 | 0.0 | -18.54 |
| 22Q4 (12) | 6.53 | 12.78 | -38.74 | 0.3 | 3.45 | -21.05 | 0.54 | 12.5 | -3.57 | 0.04 | -33.33 | -20.0 | 4.59 | -8.27 | 28.88 | 8.27 | -0.25 | 57.42 | 0.61 | -40.89 | 30.6 | 1103 | -18.54 | -18.54 |
| 22Q3 (11) | 5.79 | -28.52 | -44.8 | 0.29 | -17.14 | -29.27 | 0.48 | -5.88 | -15.79 | 0.06 | 50.0 | 100.0 | 5.01 | 15.91 | 28.15 | 8.29 | 31.67 | 52.57 | 1.04 | 109.84 | 262.35 | 1354 | 0.0 | -4.45 |
| 22Q2 (10) | 8.1 | -3.69 | -36.07 | 0.35 | 16.67 | -25.53 | 0.51 | 4.08 | -7.27 | 0.04 | 0.0 | -20.0 | 4.32 | 21.13 | 16.48 | 6.30 | 8.07 | 45.04 | 0.49 | 3.83 | 25.14 | 1354 | 0.0 | -4.45 |
| 22Q1 (9) | 8.41 | -21.11 | -9.86 | 0.3 | -21.05 | -26.83 | 0.49 | -12.5 | 2.08 | 0.04 | -20.0 | -50.0 | 3.57 | 0.07 | -18.82 | 5.83 | 10.91 | 13.25 | 0.48 | 1.4 | -44.53 | 1354 | 0.0 | -4.45 |
| 21Q4 (8) | 10.66 | 1.62 | -3.0 | 0.38 | -7.32 | -13.64 | 0.56 | -1.75 | 24.44 | 0.05 | 66.67 | 0.0 | 3.56 | -8.8 | -10.96 | 5.25 | -3.32 | 28.3 | 0.47 | 64.01 | 3.1 | 1354 | -4.45 | -4.45 |
| 21Q3 (7) | 10.49 | -17.21 | 4.17 | 0.41 | -12.77 | 10.81 | 0.57 | 3.64 | 18.75 | 0.03 | -40.0 | -57.14 | 3.91 | 5.36 | 6.37 | 5.43 | 25.17 | 14.0 | 0.29 | -27.53 | -58.86 | 1417 | 0.0 | -4.77 |
| 21Q2 (6) | 12.67 | 35.8 | 47.33 | 0.47 | 14.63 | 46.88 | 0.55 | 14.58 | 25.0 | 0.05 | -37.5 | 0.0 | 3.71 | -15.59 | -0.31 | 4.34 | -15.62 | -15.15 | 0.39 | -53.98 | -32.12 | 1417 | 0.0 | -4.77 |
| 21Q1 (5) | 9.33 | -15.1 | 90.8 | 0.41 | -6.82 | 78.26 | 0.48 | 6.67 | 2.13 | 0.08 | 60.0 | 60.0 | 4.39 | 9.76 | -6.57 | 5.14 | 25.64 | -46.47 | 0.86 | 88.47 | -16.14 | 1417 | 0.0 | -7.63 |
| 20Q4 (4) | 10.99 | 9.14 | 0.0 | 0.44 | 18.92 | 0.0 | 0.45 | -6.25 | 0.0 | 0.05 | -28.57 | 0.0 | 4.00 | 8.96 | 0.0 | 4.09 | -14.1 | 0.0 | 0.45 | -34.55 | 0.0 | 1417 | -4.77 | 0.0 |
| 20Q3 (3) | 10.07 | 17.09 | 0.0 | 0.37 | 15.62 | 0.0 | 0.48 | 9.09 | 0.0 | 0.07 | 40.0 | 0.0 | 3.67 | -1.25 | 0.0 | 4.77 | -6.83 | 0.0 | 0.70 | 19.56 | 0.0 | 1488 | 0.0 | 0.0 |
| 20Q2 (2) | 8.6 | 75.87 | 0.0 | 0.32 | 39.13 | 0.0 | 0.44 | -6.38 | 0.0 | 0.05 | 0.0 | 0.0 | 3.72 | -20.89 | 0.0 | 5.12 | -46.77 | 0.0 | 0.58 | -43.14 | 0.0 | 1488 | -3.0 | 0.0 |
| 20Q1 (1) | 4.89 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 4.70 | 0.0 | 0.0 | 9.61 | 0.0 | 0.0 | 1.02 | 0.0 | 0.0 | 1534 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 31.88 | 23.09 | 1.44 | 17.07 | 2.18 | 5.31 | 0.08 | -33.33 | 4.52 | -4.89 | 6.84 | -14.44 | 0.25 | -45.84 | 1277 | 0.0 |
| 2023 (9) | 25.9 | -10.13 | 1.23 | 0.0 | 2.07 | 2.99 | 0.12 | -29.41 | 4.75 | 11.27 | 7.99 | 14.6 | 0.46 | -21.45 | 1277 | 15.78 |
| 2022 (8) | 28.82 | -33.21 | 1.23 | -26.35 | 2.01 | -6.51 | 0.17 | -19.05 | 4.27 | 10.27 | 6.97 | 39.97 | 0.59 | 21.2 | 1103 | -18.54 |
| 2021 (7) | 43.15 | 24.93 | 1.67 | 22.79 | 2.15 | 16.85 | 0.21 | -4.55 | 3.87 | -1.71 | 4.98 | -6.47 | 0.49 | -23.59 | 1354 | -4.45 |
| 2020 (6) | 34.54 | 0.32 | 1.36 | -8.72 | 1.84 | -4.66 | 0.22 | 29.41 | 3.94 | -9.02 | 5.33 | -4.97 | 0.64 | 29.0 | 1417 | -4.77 |
| 2019 (5) | 34.43 | -12.86 | 1.49 | -0.67 | 1.93 | -7.66 | 0.17 | -19.05 | 4.33 | 13.99 | 5.61 | 5.97 | 0.49 | -7.1 | 1488 | -3.0 |
| 2018 (4) | 39.51 | 2.28 | 1.5 | 0.0 | 2.09 | 6.63 | 0.21 | -36.36 | 3.80 | -2.23 | 5.29 | 4.26 | 0.53 | -37.78 | 1534 | -3.82 |
| 2017 (3) | 38.63 | 6.13 | 1.5 | 0.0 | 1.96 | -8.41 | 0.33 | -2.94 | 3.88 | -5.77 | 5.07 | -13.7 | 0.85 | -8.54 | 1595 | -2.74 |
| 2016 (2) | 36.4 | -2.36 | 1.5 | 10.29 | 2.14 | 5.94 | 0.34 | -19.05 | 4.12 | 12.96 | 5.88 | 8.5 | 0.93 | -17.09 | 1640 | 10.44 |
| 2015 (1) | 37.28 | -5.5 | 1.36 | -1.45 | 2.02 | -3.81 | 0.42 | 23.53 | 3.65 | 0 | 5.42 | 0 | 1.13 | 0 | 1485 | 1.71 |
