玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)8.08-7.8713.170.382.711.760.563.77.69-0.0150.0-133.334.7011.47-1.246.9312.56-4.84-0.1245.73-129.460-100.0-100.0
24Q2 (19)8.7743.0755.770.3715.6232.140.548.05.88-0.02-300.0-166.674.22-19.18-15.176.16-24.51-32.03-0.23-239.79-142.812770.015.78
24Q1 (18)6.13-18.168.690.32-11.1128.00.5-9.092.040.01-75.0-66.675.228.6117.778.1611.08-6.120.16-69.45-69.3312770.015.78
23Q4 (17)7.494.914.70.365.8820.00.555.771.850.0433.330.04.810.934.627.340.83-11.20.5327.1-12.82127715.7815.78
23Q3 (16)7.1426.8223.320.3421.4317.240.521.968.330.030.0-50.04.76-4.25-4.937.28-19.6-12.150.42-21.15-59.4511030.0-18.54
23Q2 (15)5.63-0.18-30.490.2812.0-20.00.514.080.00.030.0-25.04.9712.215.19.064.2743.870.530.187.911030.0-18.54
23Q1 (14)5.64-13.63-32.940.25-16.67-16.670.49-9.260.00.03-25.0-25.04.43-3.5224.268.695.0649.110.53-13.1611.8411030.0-18.54
22Q4 (13)6.5312.78-38.740.33.45-21.050.5412.5-3.570.04-33.33-20.04.59-8.2728.888.27-0.2557.420.61-40.8930.61103-18.54-18.54
22Q3 (12)5.79-28.52-44.80.29-17.14-29.270.48-5.88-15.790.0650.0100.05.0115.9128.158.2931.6752.571.04109.84262.3513540.0-4.45
22Q2 (11)8.1-3.69-36.070.3516.67-25.530.514.08-7.270.040.0-20.04.3221.1316.486.308.0745.040.493.8325.1413540.0-4.45
22Q1 (10)8.41-21.11-9.860.3-21.05-26.830.49-12.52.080.04-20.0-50.03.570.07-18.825.8310.9113.250.481.4-44.5313540.0-4.45
21Q4 (9)10.661.62-3.00.38-7.32-13.640.56-1.7524.440.0566.670.03.56-8.8-10.965.25-3.3228.30.4764.013.11354-4.45-4.45
21Q3 (8)10.49-17.214.170.41-12.7710.810.573.6418.750.03-40.0-57.143.915.366.375.4325.1714.00.29-27.53-58.8614170.0-4.77
21Q2 (7)12.6735.847.330.4714.6346.880.5514.5825.00.05-37.50.03.71-15.59-0.314.34-15.62-15.150.39-53.98-32.1214170.0-4.77
21Q1 (6)9.33-15.190.80.41-6.8278.260.486.672.130.0860.060.04.399.76-6.575.1425.64-46.470.8688.47-16.1414170.0-7.63
20Q4 (5)10.999.1421.980.4418.9215.790.45-6.25-4.260.05-28.57-16.674.008.96-5.074.09-14.1-21.510.45-34.55-31.681417-4.77-7.63
20Q3 (4)10.0717.090.00.3715.620.00.489.090.00.0740.00.03.67-1.250.04.77-6.830.00.7019.560.014880.00.0
20Q2 (3)8.675.870.00.3239.130.00.44-6.380.00.050.00.03.72-20.890.05.12-46.770.00.58-43.140.01488-3.00.0
20Q1 (2)4.89-45.730.00.23-39.470.00.470.00.00.05-16.670.04.7011.520.09.6184.250.01.0253.540.015340.00.0
19Q4 (1)9.010.00.00.380.00.00.470.00.00.060.00.04.220.00.05.220.00.00.670.00.015340.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)25.9-10.131.230.02.072.990.12-29.414.7511.277.9914.60.46-21.4511030.0
2022 (9)28.82-33.211.23-26.352.01-6.510.17-19.054.2710.276.9739.970.5921.21103-18.54
2021 (8)43.1524.931.6722.792.1516.850.21-4.553.87-1.714.98-6.470.49-23.591354-4.45
2020 (7)34.540.321.36-8.721.84-4.660.2229.413.94-9.025.33-4.970.6429.01417-4.77
2019 (6)34.43-12.861.49-0.671.93-7.660.17-19.054.3313.995.615.970.49-7.11488-3.0
2018 (5)39.512.281.50.02.096.630.21-36.363.80-2.235.294.260.53-37.781534-3.82
2017 (4)38.636.131.50.01.96-8.410.33-2.943.88-5.775.07-13.70.85-8.541595-2.74
2016 (3)36.4-2.361.510.292.145.940.34-19.054.1212.965.888.50.93-17.09164010.44
2015 (2)37.28-5.51.36-1.452.02-3.810.4223.533.654.295.421.791.1330.7214851.71
2014 (1)39.45-1.911.38-2.822.1-1.410.34-19.053.5005.3200.8601460-5.99

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