- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 16.95 | -8.97 | 16.33 | 0.7 | 11.11 | 4.48 | 1.42 | 13.6 | 15.45 | 0.37 | -11.9 | -15.91 | 4.13 | 22.06 | -10.19 | 8.38 | 24.79 | -0.76 | 2.18 | -3.23 | -27.72 | 2490 | 0.0 | 0.0 |
| 24Q3 (19) | 18.62 | 12.99 | 26.58 | 0.63 | -12.5 | -3.08 | 1.25 | -8.09 | 3.31 | 0.42 | 2.44 | -2.33 | 3.38 | -22.56 | -23.43 | 6.71 | -18.65 | -18.39 | 2.26 | -9.33 | -22.84 | 2490 | 0.0 | -2.24 |
| 24Q2 (18) | 16.48 | 17.38 | 14.29 | 0.72 | 9.09 | 14.29 | 1.36 | -5.56 | 7.94 | 0.41 | 0.0 | 0.0 | 4.37 | -7.06 | 0.0 | 8.25 | -19.54 | -5.56 | 2.49 | -14.81 | -12.5 | 2490 | 0.0 | -2.24 |
| 24Q1 (17) | 14.04 | -3.64 | 1.96 | 0.66 | -1.49 | 10.0 | 1.44 | 17.07 | 28.57 | 0.41 | -6.82 | -6.82 | 4.70 | 2.23 | 7.88 | 10.26 | 21.49 | 26.1 | 2.92 | -3.3 | -8.61 | 2490 | 0.0 | -2.24 |
| 23Q4 (16) | 14.57 | -0.95 | -15.24 | 0.67 | 3.08 | -5.63 | 1.23 | 1.65 | 1.65 | 0.44 | 2.33 | -4.35 | 4.60 | 4.07 | 11.34 | 8.44 | 2.63 | 19.93 | 3.02 | 3.31 | 12.85 | 2490 | -2.24 | -2.24 |
| 23Q3 (15) | 14.71 | 2.01 | -22.46 | 0.65 | 3.17 | -8.45 | 1.21 | -3.97 | 1.68 | 0.43 | 4.88 | -21.82 | 4.42 | 1.14 | 18.06 | 8.23 | -5.86 | 31.13 | 2.92 | 2.81 | 0.82 | 2547 | 0.0 | 1.11 |
| 23Q2 (14) | 14.42 | 4.72 | -9.54 | 0.63 | 5.0 | -1.56 | 1.26 | 12.5 | 17.76 | 0.41 | -6.82 | -12.77 | 4.37 | 0.27 | 8.81 | 8.74 | 7.43 | 30.17 | 2.84 | -11.02 | -3.57 | 2547 | 0.0 | 1.11 |
| 23Q1 (13) | 13.77 | -19.9 | -12.35 | 0.6 | -15.49 | -6.25 | 1.12 | -7.44 | 0.9 | 0.44 | -4.35 | -4.35 | 4.36 | 5.5 | 6.96 | 8.13 | 15.55 | 15.12 | 3.20 | 19.41 | 9.13 | 2547 | 0.0 | 1.11 |
| 22Q4 (12) | 17.19 | -9.38 | 4.18 | 0.71 | 0.0 | 0.0 | 1.21 | 1.68 | 2.54 | 0.46 | -16.36 | -13.21 | 4.13 | 10.35 | -4.01 | 7.04 | 12.21 | -1.57 | 2.68 | -7.7 | -16.69 | 2547 | 1.11 | 1.11 |
| 22Q3 (11) | 18.97 | 19.01 | 6.33 | 0.71 | 10.94 | 2.9 | 1.19 | 11.21 | 9.17 | 0.55 | 17.02 | 19.57 | 3.74 | -6.78 | -3.23 | 6.27 | -6.55 | 2.67 | 2.90 | -1.67 | 12.44 | 2519 | 0.0 | 3.45 |
| 22Q2 (10) | 15.94 | 1.46 | -1.12 | 0.64 | 0.0 | -3.03 | 1.07 | -3.6 | 5.94 | 0.47 | 2.17 | 6.82 | 4.02 | -1.44 | -1.94 | 6.71 | -4.99 | 7.14 | 2.95 | 0.7 | 8.02 | 2519 | 0.0 | 3.45 |
| 22Q1 (9) | 15.71 | -4.79 | 14.25 | 0.64 | -9.86 | 1.59 | 1.11 | -5.93 | 4.72 | 0.46 | -13.21 | 6.98 | 4.07 | -5.33 | -11.09 | 7.07 | -1.2 | -8.35 | 2.93 | -8.84 | -6.37 | 2519 | 0.0 | 3.45 |
| 21Q4 (8) | 16.5 | -7.51 | 23.5 | 0.71 | 2.9 | 22.41 | 1.18 | 8.26 | 8.26 | 0.53 | 15.22 | 10.42 | 4.30 | 11.26 | -0.88 | 7.15 | 17.05 | -12.34 | 3.21 | 24.57 | -10.6 | 2519 | 3.45 | 3.45 |
| 21Q3 (7) | 17.84 | 10.67 | 44.81 | 0.69 | 4.55 | 25.45 | 1.09 | 7.92 | 5.83 | 0.46 | 4.55 | 4.55 | 3.87 | -5.53 | -13.36 | 6.11 | -2.48 | -26.92 | 2.58 | -5.53 | -27.8 | 2435 | 0.0 | -4.51 |
| 21Q2 (6) | 16.12 | 17.24 | 37.07 | 0.66 | 4.76 | 20.0 | 1.01 | -4.72 | -1.94 | 0.44 | 2.33 | 18.92 | 4.09 | -10.64 | -12.46 | 6.27 | -18.73 | -28.46 | 2.73 | -12.72 | -13.25 | 2435 | 0.0 | -4.51 |
| 21Q1 (5) | 13.75 | 2.92 | 32.72 | 0.63 | 8.62 | 14.55 | 1.06 | -2.75 | 9.28 | 0.43 | -10.42 | 13.16 | 4.58 | 5.54 | -13.7 | 7.71 | -5.51 | -17.66 | 3.13 | -12.96 | -14.74 | 2435 | 0.0 | -6.35 |
| 20Q4 (4) | 13.36 | 8.44 | 0.0 | 0.58 | 5.45 | 0.0 | 1.09 | 5.83 | 0.0 | 0.48 | 9.09 | 0.0 | 4.34 | -2.75 | 0.0 | 8.16 | -2.41 | 0.0 | 3.59 | 0.6 | 0.0 | 2435 | -4.51 | 0.0 |
| 20Q3 (3) | 12.32 | 4.76 | 0.0 | 0.55 | 0.0 | 0.0 | 1.03 | 0.0 | 0.0 | 0.44 | 18.92 | 0.0 | 4.46 | -4.55 | 0.0 | 8.36 | -4.55 | 0.0 | 3.57 | 13.51 | 0.0 | 2550 | 0.0 | 0.0 |
| 20Q2 (2) | 11.76 | 13.51 | 0.0 | 0.55 | 0.0 | 0.0 | 1.03 | 6.19 | 0.0 | 0.37 | -2.63 | 0.0 | 4.68 | -11.9 | 0.0 | 8.76 | -6.46 | 0.0 | 3.15 | -14.22 | 0.0 | 2550 | -1.92 | 0.0 |
| 20Q1 (1) | 10.36 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.97 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 5.31 | 0.0 | 0.0 | 9.36 | 0.0 | 0.0 | 3.67 | 0.0 | 0.0 | 2600 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 66.09 | 15.02 | 2.72 | 6.67 | 5.47 | 13.49 | 1.6 | -6.98 | 4.12 | -7.26 | 8.28 | -1.33 | 2.42 | -19.12 | 2490 | 0.0 |
| 2023 (9) | 57.46 | -15.26 | 2.55 | -5.9 | 4.82 | 5.47 | 1.72 | -11.34 | 4.44 | 11.05 | 8.39 | 24.47 | 2.99 | 4.63 | 2490 | -2.24 |
| 2022 (8) | 67.81 | 5.62 | 2.71 | 0.74 | 4.57 | 5.3 | 1.94 | 4.3 | 4.00 | -4.62 | 6.74 | -0.31 | 2.86 | -1.25 | 2547 | 1.11 |
| 2021 (7) | 64.2 | 34.31 | 2.69 | 20.09 | 4.34 | 5.08 | 1.86 | 11.38 | 4.19 | -10.59 | 6.76 | -21.76 | 2.90 | -17.07 | 2519 | 3.45 |
| 2020 (6) | 47.8 | -4.3 | 2.24 | -8.94 | 4.13 | -6.56 | 1.67 | -0.6 | 4.69 | -4.85 | 8.64 | -2.36 | 3.49 | 3.88 | 2435 | -4.51 |
| 2019 (5) | 49.95 | -2.57 | 2.46 | -5.75 | 4.42 | -0.23 | 1.68 | 12.0 | 4.92 | -3.26 | 8.85 | 2.41 | 3.36 | 14.96 | 2550 | -1.92 |
| 2018 (4) | 51.27 | -0.31 | 2.61 | 9.66 | 4.43 | 7.79 | 1.5 | 18.11 | 5.09 | 10.01 | 8.64 | 8.12 | 2.93 | 18.48 | 2600 | 1.72 |
| 2017 (3) | 51.43 | 4.85 | 2.38 | 1.71 | 4.11 | -5.3 | 1.27 | 16.51 | 4.63 | -3.0 | 7.99 | -9.68 | 2.47 | 11.12 | 2556 | 0.35 |
| 2016 (2) | 49.05 | 3.35 | 2.34 | 4.0 | 4.34 | -1.36 | 1.09 | -6.03 | 4.77 | 0.63 | 8.85 | -4.56 | 2.22 | -9.08 | 2547 | -2.86 |
| 2015 (1) | 47.46 | 0.08 | 2.25 | -3.85 | 4.4 | 3.29 | 1.16 | -1.69 | 4.74 | 0 | 9.27 | 0 | 2.44 | 0 | 2622 | -1.94 |
