玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)30.11-9.72-0.632.087.7722.352.7-4.5921.622.693.8619.566.9119.3723.138.975.6722.398.9315.0420.3129610.00.0
24Q3 (19)33.351.651.891.936.6314.882.832.9125.782.5925.7325.735.794.912.758.491.2423.447.7723.6923.3929610.0-0.17
24Q2 (18)32.8112.79-7.341.8110.374.022.7519.0523.872.06-13.086.745.52-2.1512.278.385.5533.696.28-22.9415.1929610.0-0.17
24Q1 (17)29.09-3.991.641.64-3.530.02.314.0520.942.375.3313.45.640.48-1.627.948.3818.998.159.7111.5629610.0-0.17
23Q4 (16)30.3-7.426.021.71.194.292.22-1.3336.22.259.226.135.619.31-1.637.336.5828.477.4317.980.112961-0.17-0.17
23Q3 (15)32.73-7.573.281.68-3.45-2.332.251.35-15.092.066.740.495.134.46-5.436.879.65-17.796.2915.48-2.7129660.02.67
23Q2 (14)35.4123.721.611.746.1-1.142.2216.23-19.271.93-7.6612.874.91-14.25-2.76.27-6.06-20.555.45-25.3611.0829660.02.67
23Q1 (13)28.620.14-22.981.640.61-4.091.9117.18-29.262.09-1.4258.335.730.4724.526.6717.01-8.157.30-1.55105.5829660.02.67
22Q4 (12)28.58-9.81-16.61.63-5.23-2.41.63-38.49-36.332.123.4189.295.705.0817.045.70-31.8-23.657.4214.67126.9729662.672.67
22Q3 (11)31.69-9.07-14.41.72-2.271.782.65-3.64-9.862.0519.8884.685.437.4718.898.365.975.36.4731.84115.7528890.0-0.21
22Q2 (10)34.85-6.22-3.281.762.9215.792.751.856.181.7129.5569.315.059.7519.717.898.69.774.9138.1375.0428890.0-0.21
22Q1 (9)37.168.4318.761.712.48.922.75.4716.881.3217.8633.334.60-5.57-8.297.27-2.73-1.583.558.6912.2728890.0-0.21
21Q4 (8)34.27-7.4314.541.67-1.187.052.56-12.9364.11.120.98.744.876.75-6.547.47-5.9443.273.279.0-5.062889-0.21-0.21
21Q3 (7)37.022.7533.61.6911.1818.182.9413.51113.041.119.929.074.578.21-11.547.9410.4859.473.006.96-3.3928950.06.2
21Q2 (6)36.0315.1539.491.52-3.1821.62.5912.1271.521.012.0221.694.22-15.92-12.827.19-2.6322.972.80-11.4-12.7628950.06.2
21Q1 (5)31.294.5846.351.570.6435.342.3148.0886.290.99-3.8830.265.02-3.77-7.527.3841.5927.293.16-8.09-10.9928950.0-3.56
20Q4 (4)29.927.980.01.569.090.01.5613.040.01.0319.770.05.211.030.05.214.690.03.4410.920.028956.20.0
20Q3 (3)27.717.280.01.4314.40.01.38-8.610.00.863.610.05.166.640.04.98-14.810.03.10-3.420.027260.00.0
20Q2 (2)25.8320.810.01.257.760.01.5121.770.00.839.210.04.84-10.810.05.850.790.03.21-9.60.02726-9.190.0
20Q1 (1)21.380.00.01.160.00.01.240.00.00.760.00.05.430.00.05.800.00.03.550.00.030020.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)125.36-1.357.4610.3610.5923.09.7216.695.9511.868.4524.677.7518.2829610.0
2023 (9)127.07-3.946.76-0.738.61-11.518.3315.865.323.346.78-7.886.5620.612961-0.17
2022 (8)132.28-4.576.815.429.73-6.447.1969.985.1510.477.36-1.965.4478.1229662.67
2021 (7)138.6232.216.4619.6310.482.784.2321.554.66-9.517.5038.253.05-8.062889-0.21
2020 (6)104.8514.685.410.25.699.03.4819.185.15-3.95.43-4.953.323.9228956.2
2019 (5)91.43-19.564.9-8.245.22-26.172.92-8.755.3614.075.71-8.223.1913.442726-9.19
2018 (4)113.66-4.445.34-12.67.07-3.423.2-14.214.70-8.546.221.072.82-10.223002-32.72
2017 (3)118.94-7.576.11-7.847.320.143.73-10.555.14-0.36.158.343.14-3.234462-17.17
2016 (2)128.68-14.136.63-13.457.31-23.624.17-17.15.150.795.68-11.053.24-3.465387-14.76
2015 (1)149.85-13.547.669.439.57-11.555.0314.845.1106.3903.3606320-35.56

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