玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)74.2925.8749.961.4510.6949.481.6310.14-14.211.8610.066.291.95-12.06-0.322.19-12.5-42.792.50-12.56-29.1242554.818.66
24Q2 (19)59.0236.4953.861.3113.9131.01.48-10.84-11.91.69-8.1538.522.22-16.54-14.862.51-34.68-42.742.86-32.71-9.974060-2.424.39
24Q1 (18)43.24-3.3730.281.15-17.2718.561.6622.0618.571.8424.3289.692.66-14.38-9.03.8426.32-8.994.2628.6745.64160-6.3126.98
23Q4 (17)44.75-9.6725.241.3943.349.461.36-28.42-39.291.48-15.43155.173.1158.6419.343.04-20.76-51.523.31-6.38103.74444023.8124.3
23Q3 (16)49.5429.1427.550.97-3.0-14.161.913.17.951.7543.4459.091.96-24.89-32.73.84-12.43-15.363.5311.0724.7335869.872.19
23Q2 (15)38.3615.58-14.641.03.09-15.251.6820.0-0.591.2225.77-7.582.61-10.8-0.724.383.8316.463.188.828.283264-0.37-6.07
23Q1 (14)33.19-7.11-24.640.974.3-27.611.4-37.5-27.080.9767.24-43.62.9212.28-3.954.22-32.72-3.252.9280.04-25.173276-8.29-13.45
22Q4 (13)35.73-8.01-42.870.93-17.7-38.822.2427.2713.130.58-47.27-52.462.60-10.547.096.2738.3598.021.62-42.68-16.7935721.8-12.81
22Q3 (12)38.84-13.57-41.21.13-4.24-25.171.764.142.331.1-16.670.02.9110.827.264.5320.574.012.83-3.5870.0635090.98-23.67
22Q2 (11)44.942.04-7.661.18-11.94-23.871.69-11.983.681.32-23.2697.012.63-13.7-17.553.76-13.7412.292.94-24.79113.373475-8.19-14.87
22Q1 (10)44.04-29.58-2.261.34-11.84-33.991.92-3.03-44.991.7240.98-43.973.0425.19-32.464.3637.7-43.713.91100.21-42.683785-7.62-1.89
21Q4 (9)62.54-5.3121.061.520.66-6.171.9815.12-15.381.2210.91-24.222.436.31-22.53.1721.58-30.111.9517.13-37.414097-10.88-7.5
21Q3 (8)66.0535.7144.031.51-2.586.341.725.521.181.164.18-12.02.29-28.21-26.172.60-22.24-29.751.6720.98-38.9459712.6214.32
21Q2 (7)48.678.0121.041.55-23.65-19.271.63-53.3-6.320.67-78.18-19.283.18-29.31-33.33.35-56.76-22.611.38-79.79-33.3140825.8112.98
21Q1 (6)45.06-12.7851.462.0325.3123.783.4949.1585.643.0790.68207.04.5143.66-18.287.7570.9922.566.81118.61102.693858-12.896.78
20Q4 (5)51.6612.6522.971.6214.08-39.552.3437.651.741.6128.8-4.173.141.28-50.844.5322.19-17.273.1214.34-22.07442910.1536.95
20Q3 (4)45.8614.050.01.42-26.040.01.7-2.30.01.2550.60.03.10-35.150.03.71-14.340.02.7332.050.0402111.290.0
20Q2 (3)40.2135.160.01.9217.070.01.74-7.450.00.83-17.00.04.77-13.380.04.33-31.520.02.06-38.590.036130.00.0
20Q1 (2)29.75-29.180.01.64-38.810.01.88-18.260.01.0-40.480.05.51-13.590.06.3215.420.03.36-15.950.0361311.720.0
19Q4 (1)42.010.00.02.680.00.02.30.00.01.680.00.06.380.00.05.470.00.04.000.00.032340.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)165.841.44.33-5.666.34-16.695.4114.622.61-6.973.82-17.843.2613.0435860.39
2022 (9)163.55-26.434.59-30.667.61-13.624.72-22.112.81-5.754.6517.422.895.883572-12.81
2021 (8)222.3232.746.620.38.8115.016.0629.212.98-24.443.96-13.362.73-2.664097-7.5
2020 (7)167.4810.046.6-31.617.66-0.394.69-1.883.94-37.854.57-9.482.80-10.83442922.59
2019 (6)152.20.949.6513.667.6937.084.7835.036.3412.65.0535.83.1433.77361366.73
2018 (5)150.78-10.588.49-22.255.613.313.54-17.875.63-13.053.7215.542.35-8.15216734.68
2017 (4)168.62-35.1910.92-37.715.4310.594.31-41.686.48-3.883.2270.642.56-10.011609-6.45
2016 (3)260.1825.8517.534.164.9146.137.395.726.74-17.231.8916.122.84-15.991720256.11
2015 (2)206.7415.9216.8338.983.3627.276.9921.148.1419.891.639.83.384.51483-2.23
2014 (1)178.35-39.5512.11-17.342.64-2.945.770.06.7901.4803.240494-3.52

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