- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 9.26 | -4.44 | 6.31 | 0.64 | 8.47 | 20.75 | 0.39 | 0.0 | 14.71 | 0.15 | 66.67 | 87.5 | 6.91 | 13.51 | 13.58 | 4.21 | 4.64 | 7.89 | 1.62 | 74.41 | 76.36 | 0 | 0 | 0 |
| 24Q3 (19) | 9.69 | 7.31 | 15.08 | 0.59 | -3.28 | 25.53 | 0.39 | 21.88 | 5.41 | 0.09 | -10.0 | 0.0 | 6.09 | -9.87 | 9.08 | 4.02 | 13.57 | -8.41 | 0.93 | -16.13 | -13.11 | 0 | 0 | 0 |
| 24Q2 (18) | 9.03 | 5.12 | 11.48 | 0.61 | 12.96 | 22.0 | 0.32 | -13.51 | 3.23 | 0.1 | 0.0 | 11.11 | 6.76 | 7.46 | 9.44 | 3.54 | -17.73 | -7.41 | 1.11 | -4.87 | -0.33 | 0 | 0 | 0 |
| 24Q1 (17) | 8.59 | -1.38 | 3.49 | 0.54 | 1.89 | 3.85 | 0.37 | 8.82 | 8.82 | 0.1 | 25.0 | 25.0 | 6.29 | 3.31 | 0.34 | 4.31 | 10.34 | 5.15 | 1.16 | 26.75 | 20.78 | 0 | 0 | 0 |
| 23Q4 (16) | 8.71 | 3.44 | 1.04 | 0.53 | 12.77 | 1.92 | 0.34 | -8.11 | 6.25 | 0.08 | -11.11 | -11.11 | 6.08 | 9.01 | 0.87 | 3.90 | -11.17 | 5.15 | 0.92 | -14.07 | -12.03 | 0 | 0 | -100.0 |
| 23Q3 (15) | 8.42 | 3.95 | 4.47 | 0.47 | -6.0 | -4.08 | 0.37 | 19.35 | 8.82 | 0.09 | 0.0 | 12.5 | 5.58 | -9.57 | -8.18 | 4.39 | 14.82 | 4.17 | 1.07 | -3.8 | 7.69 | 0 | 0 | -100.0 |
| 23Q2 (14) | 8.1 | -2.41 | -11.96 | 0.5 | -3.85 | 6.38 | 0.31 | -8.82 | 3.33 | 0.09 | 12.5 | 28.57 | 6.17 | -1.47 | 20.83 | 3.83 | -6.57 | 17.37 | 1.11 | 15.28 | 46.03 | 0 | 0 | -100.0 |
| 23Q1 (13) | 8.3 | -3.71 | -3.6 | 0.52 | 0.0 | 8.33 | 0.34 | 6.25 | 13.33 | 0.08 | -11.11 | 14.29 | 6.27 | 3.86 | 12.38 | 4.10 | 10.35 | 17.57 | 0.96 | -7.68 | 18.55 | 0 | -100.0 | -100.0 |
| 22Q4 (12) | 8.62 | 6.95 | 5.9 | 0.52 | 6.12 | 15.56 | 0.32 | -5.88 | 0.0 | 0.09 | 12.5 | 0.0 | 6.03 | -0.77 | 9.12 | 3.71 | -12.0 | -5.57 | 1.04 | 5.19 | -5.57 | 264 | 0.0 | 0.0 |
| 22Q3 (11) | 8.06 | -12.39 | 14.16 | 0.49 | 4.26 | 22.5 | 0.34 | 13.33 | 21.43 | 0.08 | 14.29 | 60.0 | 6.08 | 19.0 | 7.3 | 4.22 | 29.36 | 6.36 | 0.99 | 30.45 | 40.15 | 264 | 0.0 | 0.0 |
| 22Q2 (10) | 9.2 | 6.85 | 41.1 | 0.47 | -2.08 | 27.03 | 0.3 | 0.0 | -6.25 | 0.07 | 0.0 | 40.0 | 5.11 | -8.36 | -9.98 | 3.26 | -6.41 | -33.56 | 0.76 | -6.41 | -0.78 | 264 | 0.0 | 0.0 |
| 22Q1 (9) | 8.61 | 5.77 | 12.4 | 0.48 | 6.67 | 9.09 | 0.3 | -6.25 | 7.14 | 0.07 | -22.22 | 16.67 | 5.57 | 0.84 | -2.95 | 3.48 | -11.37 | -4.68 | 0.81 | -26.47 | 3.79 | 264 | 0.0 | 0.0 |
| 21Q4 (8) | 8.14 | 15.3 | 16.62 | 0.45 | 12.5 | 4.65 | 0.32 | 14.29 | 10.34 | 0.09 | 80.0 | 28.57 | 5.53 | -2.43 | -10.26 | 3.93 | -0.88 | -5.38 | 1.11 | 56.12 | 10.25 | 264 | 0.0 | 0.0 |
| 21Q3 (7) | 7.06 | 8.28 | 11.53 | 0.4 | 8.11 | -2.44 | 0.28 | -12.5 | 7.69 | 0.05 | 0.0 | 0.0 | 5.67 | -0.16 | -12.53 | 3.97 | -19.19 | -3.44 | 0.71 | -7.65 | -10.34 | 264 | 0.0 | 0.0 |
| 21Q2 (6) | 6.52 | -14.88 | -1.51 | 0.37 | -15.91 | 12.12 | 0.32 | 14.29 | 6.67 | 0.05 | -16.67 | -44.44 | 5.67 | -1.21 | 13.84 | 4.91 | 34.27 | 8.3 | 0.77 | -2.1 | -43.59 | 264 | 0.0 | 0.0 |
| 21Q1 (5) | 7.66 | 9.74 | 25.99 | 0.44 | 2.33 | 12.82 | 0.28 | -3.45 | -3.45 | 0.06 | -14.29 | 20.0 | 5.74 | -6.76 | -10.45 | 3.66 | -12.02 | -23.36 | 0.78 | -21.89 | -4.75 | 264 | 0.0 | 0.0 |
| 20Q4 (4) | 6.98 | 10.27 | 0.0 | 0.43 | 4.88 | 0.0 | 0.29 | 11.54 | 0.0 | 0.07 | 40.0 | 0.0 | 6.16 | -4.89 | 0.0 | 4.15 | 1.15 | 0.0 | 1.00 | 26.96 | 0.0 | 264 | 0.0 | 0.0 |
| 20Q3 (3) | 6.33 | -4.38 | 0.0 | 0.41 | 24.24 | 0.0 | 0.26 | -13.33 | 0.0 | 0.05 | -44.44 | 0.0 | 6.48 | 29.93 | 0.0 | 4.11 | -9.36 | 0.0 | 0.79 | -41.9 | 0.0 | 264 | 0.0 | 0.0 |
| 20Q2 (2) | 6.62 | 8.88 | 0.0 | 0.33 | -15.38 | 0.0 | 0.3 | 3.45 | 0.0 | 0.09 | 80.0 | 0.0 | 4.98 | -22.29 | 0.0 | 4.53 | -4.99 | 0.0 | 1.36 | 65.32 | 0.0 | 264 | 0.0 | 0.0 |
| 20Q1 (1) | 6.08 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 6.41 | 0.0 | 0.0 | 4.77 | 0.0 | 0.0 | 0.82 | 0.0 | 0.0 | 264 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 36.58 | 9.06 | 2.37 | 17.91 | 1.48 | 8.82 | 0.44 | 25.71 | 6.48 | 8.11 | 4.05 | -0.22 | 1.20 | 15.27 | 0 | 0 |
| 2023 (9) | 33.54 | -2.73 | 2.01 | 2.55 | 1.36 | 7.94 | 0.35 | 12.9 | 5.99 | 5.43 | 4.05 | 10.96 | 1.04 | 16.07 | 0 | 0 |
| 2022 (8) | 34.48 | 17.32 | 1.96 | 17.37 | 1.26 | 4.13 | 0.31 | 24.0 | 5.68 | 0.04 | 3.65 | -11.24 | 0.90 | 5.69 | 0 | 0 |
| 2021 (7) | 29.39 | 13.0 | 1.67 | 7.05 | 1.21 | 6.14 | 0.25 | -7.41 | 5.68 | -5.26 | 4.12 | -6.07 | 0.85 | -18.06 | 264 | 0.0 |
| 2020 (6) | 26.01 | 4.79 | 1.56 | 2.63 | 1.14 | -4.2 | 0.27 | 12.5 | 6.00 | -2.06 | 4.38 | -8.58 | 1.04 | 7.35 | 264 | 0.0 |
| 2019 (5) | 24.82 | 3.37 | 1.52 | -29.95 | 1.19 | 8.18 | 0.24 | 33.33 | 6.12 | -32.24 | 4.79 | 4.65 | 0.97 | 28.98 | 264 | 0.0 |
| 2018 (4) | 24.01 | 5.21 | 2.17 | -11.07 | 1.1 | 8.91 | 0.18 | -18.18 | 9.04 | -15.47 | 4.58 | 3.51 | 0.75 | -22.24 | 264 | 0.0 |
| 2017 (3) | 22.82 | -1.3 | 2.44 | 18.45 | 1.01 | -12.17 | 0.22 | -42.11 | 10.69 | 20.0 | 4.43 | -11.02 | 0.96 | -41.34 | 264 | 0.0 |
| 2016 (2) | 23.12 | 5.04 | 2.06 | 17.71 | 1.15 | 12.75 | 0.38 | 8.57 | 8.91 | 12.06 | 4.97 | 7.33 | 1.64 | 3.36 | 264 | 0.0 |
| 2015 (1) | 22.01 | -6.7 | 1.75 | 0.0 | 1.02 | -0.97 | 0.35 | 9.38 | 7.95 | 0 | 4.63 | 0 | 1.59 | 0 | 264 | -2.58 |
