- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 53.68 | -2.47 | 4.54 | 0.49 | 4.26 | 13.95 | 1.85 | -18.14 | 8.19 | 0.14 | -26.32 | 75.0 | 0.91 | 6.9 | 9.01 | 3.45 | -16.07 | 3.49 | 0.26 | -24.45 | 67.4 | 939 | 0.0 | 15.36 |
| 24Q2 (19) | 55.04 | 6.89 | 6.11 | 0.47 | 20.51 | 6.82 | 2.26 | 27.68 | 32.16 | 0.19 | 46.15 | 171.43 | 0.85 | 12.74 | 0.67 | 4.11 | 19.45 | 24.55 | 0.35 | 36.73 | 155.8 | 939 | 0.0 | 15.36 |
| 24Q1 (18) | 51.49 | -9.48 | 2.37 | 0.39 | -17.02 | -2.5 | 1.77 | -14.49 | -1.12 | 0.13 | -38.1 | 116.67 | 0.76 | -8.34 | -4.75 | 3.44 | -5.54 | -3.4 | 0.25 | -31.62 | 111.66 | 939 | 0.0 | 15.36 |
| 23Q4 (17) | 56.88 | 10.77 | -1.42 | 0.47 | 9.3 | -4.08 | 2.07 | 21.05 | 17.61 | 0.21 | 162.5 | 162.5 | 0.83 | -1.32 | -2.7 | 3.64 | 9.28 | 19.31 | 0.37 | 136.98 | 166.28 | 939 | 15.36 | 15.36 |
| 23Q3 (16) | 51.35 | -1.0 | -4.96 | 0.43 | -2.27 | -23.21 | 1.71 | 0.0 | 6.21 | 0.08 | 14.29 | 14.29 | 0.84 | -1.28 | -19.21 | 3.33 | 1.01 | 11.75 | 0.16 | 15.44 | 20.25 | 814 | 0.0 | -14.04 |
| 23Q2 (15) | 51.87 | 3.12 | -1.26 | 0.44 | 10.0 | 62.96 | 1.71 | -4.47 | 1.79 | 0.07 | 16.67 | 0 | 0.85 | 6.67 | 65.04 | 3.30 | -7.36 | 3.08 | 0.13 | 13.14 | 0 | 814 | 0.0 | -14.04 |
| 23Q1 (14) | 50.3 | -12.82 | 3.65 | 0.4 | -18.37 | -16.67 | 1.79 | 1.7 | -16.36 | 0.06 | -25.0 | 100.0 | 0.80 | -6.36 | -19.6 | 3.56 | 16.67 | -19.3 | 0.12 | -13.97 | 92.96 | 814 | 0.0 | -14.04 |
| 22Q4 (13) | 57.7 | 6.79 | -2.98 | 0.49 | -12.5 | 36.11 | 1.76 | 9.32 | -2.22 | 0.08 | 14.29 | 300.0 | 0.85 | -18.07 | 40.29 | 3.05 | 2.36 | 0.78 | 0.14 | 7.02 | 312.27 | 814 | -14.04 | -14.04 |
| 22Q3 (12) | 54.03 | 2.86 | 2.39 | 0.56 | 107.41 | 3.7 | 1.61 | -4.17 | 3.87 | 0.07 | 0 | 250.0 | 1.04 | 101.65 | 1.29 | 2.98 | -6.83 | 1.45 | 0.13 | 0 | 241.84 | 947 | 0.0 | 18.52 |
| 22Q2 (11) | 52.53 | 8.24 | -4.23 | 0.27 | -43.75 | -35.71 | 1.68 | -21.5 | 3.07 | 0 | -100.0 | -100.0 | 0.51 | -48.03 | -32.88 | 3.20 | -27.47 | 7.62 | 0.00 | -100.0 | -100.0 | 947 | 0.0 | 18.52 |
| 22Q1 (10) | 48.53 | -18.4 | -4.71 | 0.48 | 33.33 | 20.0 | 2.14 | 18.89 | 37.18 | 0.03 | 50.0 | 50.0 | 0.99 | 63.39 | 25.93 | 4.41 | 45.69 | 43.96 | 0.06 | 83.81 | 57.42 | 947 | 0.0 | 18.52 |
| 21Q4 (9) | 59.47 | 12.7 | 4.81 | 0.36 | -33.33 | -16.28 | 1.8 | 16.13 | -2.7 | 0.02 | 0.0 | -33.33 | 0.61 | -40.84 | -20.12 | 3.03 | 3.05 | -7.17 | 0.03 | -11.27 | -36.39 | 947 | 18.52 | 18.52 |
| 21Q3 (8) | 52.77 | -3.79 | 12.11 | 0.54 | 28.57 | 45.95 | 1.55 | -4.91 | -1.9 | 0.02 | 0.0 | 0.0 | 1.02 | 33.64 | 30.18 | 2.94 | -1.16 | -12.5 | 0.04 | 3.94 | -10.8 | 799 | 0.0 | 0.88 |
| 21Q2 (7) | 54.85 | 7.7 | 20.26 | 0.42 | 5.0 | 16.67 | 1.63 | 4.49 | 19.85 | 0.02 | 0.0 | 0.0 | 0.77 | -2.5 | -2.99 | 2.97 | -2.98 | -0.34 | 0.04 | -7.15 | -16.85 | 799 | 0.0 | -24.84 |
| 21Q1 (6) | 50.93 | -10.24 | 29.43 | 0.4 | -6.98 | 21.21 | 1.56 | -15.68 | 25.81 | 0.02 | -33.33 | 0.0 | 0.79 | 3.64 | -6.35 | 3.06 | -6.06 | -2.8 | 0.04 | -25.73 | -22.74 | 799 | 0.0 | -24.84 |
| 20Q4 (5) | 56.74 | 20.54 | 9.71 | 0.43 | 16.22 | -18.87 | 1.85 | 17.09 | 12.8 | 0.03 | 50.0 | 50.0 | 0.76 | -3.59 | -26.05 | 3.26 | -2.87 | 2.82 | 0.05 | 24.44 | 36.73 | 799 | 0.88 | -24.84 |
| 20Q3 (4) | 47.07 | 3.2 | 0.0 | 0.37 | 2.78 | 0.0 | 1.58 | 16.18 | 0.0 | 0.02 | 0.0 | 0.0 | 0.79 | -0.41 | 0.0 | 3.36 | 12.57 | 0.0 | 0.04 | -3.1 | 0.0 | 792 | -25.49 | 0.0 |
| 20Q2 (3) | 45.61 | 15.91 | 0.0 | 0.36 | 9.09 | 0.0 | 1.36 | 9.68 | 0.0 | 0.02 | 0.0 | 0.0 | 0.79 | -5.88 | 0.0 | 2.98 | -5.38 | 0.0 | 0.04 | -13.73 | 0.0 | 1063 | 0.0 | 0.0 |
| 20Q1 (2) | 39.35 | -23.92 | 0.0 | 0.33 | -37.74 | 0.0 | 1.24 | -24.39 | 0.0 | 0.02 | 0.0 | 0.0 | 0.84 | -18.16 | 0.0 | 3.15 | -0.62 | 0.0 | 0.05 | 31.44 | 0.0 | 1063 | 0.0 | 0.0 |
| 19Q4 (1) | 51.72 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 1.64 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 1.02 | 0.0 | 0.0 | 3.17 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 1063 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 210.41 | -1.12 | 1.75 | -2.78 | 7.28 | 1.25 | 0.43 | 138.89 | 0.83 | -1.68 | 3.46 | 2.4 | 0.20 | 141.59 | 814 | 0.0 |
| 2022 (9) | 212.79 | -2.4 | 1.8 | 4.65 | 7.19 | 10.11 | 0.18 | 100.0 | 0.85 | 7.22 | 3.38 | 12.81 | 0.08 | 104.92 | 814 | -14.04 |
| 2021 (8) | 218.02 | 15.49 | 1.72 | 15.44 | 6.53 | 8.29 | 0.09 | 0.0 | 0.79 | -0.05 | 3.00 | -6.23 | 0.04 | -13.41 | 947 | 18.52 |
| 2020 (7) | 188.78 | -0.67 | 1.49 | -23.2 | 6.03 | -10.4 | 0.09 | -10.0 | 0.79 | -22.68 | 3.19 | -9.8 | 0.05 | -9.39 | 799 | 0.88 |
| 2019 (6) | 190.05 | 1.93 | 1.94 | 9.6 | 6.73 | -6.01 | 0.1 | 25.0 | 1.02 | 7.53 | 3.54 | -7.79 | 0.05 | 22.63 | 792 | -25.49 |
| 2018 (5) | 186.45 | 13.59 | 1.77 | -23.38 | 7.16 | -11.71 | 0.08 | 0.0 | 0.95 | -32.55 | 3.84 | -22.28 | 0.04 | -11.97 | 1063 | 15.8 |
| 2017 (4) | 164.14 | -36.87 | 2.31 | -29.57 | 8.11 | -67.31 | 0.08 | -11.11 | 1.41 | 11.55 | 4.94 | -48.22 | 0.05 | 40.8 | 918 | -30.3 |
| 2016 (3) | 259.99 | -9.88 | 3.28 | 11.95 | 24.81 | 27.56 | 0.09 | 12.5 | 1.26 | 24.21 | 9.54 | 41.54 | 0.03 | 24.83 | 1317 | -68.84 |
| 2015 (2) | 288.48 | -17.76 | 2.93 | -14.58 | 19.45 | -9.41 | 0.08 | 60.0 | 1.02 | 3.87 | 6.74 | 10.16 | 0.03 | 94.55 | 4226 | 0.0 |
| 2014 (1) | 350.78 | 10.89 | 3.43 | 21.63 | 21.47 | 12.29 | 0.05 | -16.67 | 0.98 | 0 | 6.12 | 0 | 0.01 | 0 | 4226 | -0.31 |
