玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)2.450.0990.910.07-22.2275.00.62-1.598.770002.92-48.15-83.9625.83-34.39-90.030.0000830.00.0
24Q1 (19)1.6-46.84-39.160.09-25.0-40.00.63-12.53.280005.6241.09-1.3839.3864.6169.760.0000830.00.0
23Q4 (18)3.01100.67-19.950.1271.43-78.570.7235.85-56.10003.99-14.57-73.2323.92-32.3-45.160.0000830.00.0
23Q3 (17)1.5581.82-69.510.0775.0-79.410.53-7.021.920004.67-74.33-32.4735.33-86.36234.310.0000830.00.0
23Q2 (16)0.22-91.63-97.430.04-73.33-82.610.57-6.560.000018.18218.79575.89259.091017.063786.360.0000830.00.0
23Q1 (15)2.63-30.05-88.220.15-73.21-76.560.61-62.88.930005.70-61.7198.9123.19-46.82824.440.0000830.00.0
22Q4 (14)3.76-23.58-24.80.5664.71250.01.64215.3897.5900014.89115.52365.4343.62312.68162.750.0000830.00.0
22Q3 (13)4.92-42.461.650.3447.8341.670.52-8.7713.040006.91156.8939.3610.5758.5411.210.0000830.00.0
22Q2 (12)8.55-61.69-62.430.23-64.06-67.610.571.79-10.940002.69-6.18-13.776.67165.71137.080.0000830.00.0
22Q1 (11)22.32346.419.680.64300.08.470.56-32.53-6.670002.87-10.39-9.362.51-84.89-22.010.0000830.00.0
21Q4 (10)5.03.31-85.590.16-33.33-75.380.8380.43-20.950003.20-35.4770.8316.6074.66448.590.0000830.0-7.78
21Q3 (9)4.84-78.73-12.950.24-66.20.00.46-28.12-16.360004.9658.9614.889.50237.99-3.920.0000830.0-7.78
21Q2 (8)22.7622.04-77.30.7120.34-25.260.646.67-40.740003.12-1.39229.292.81-12.6161.090.0000830.0-7.78
21Q1 (7)18.65-46.25728.890.59-9.23195.00.6-42.8622.450003.1668.88-64.413.226.32-85.230.000083-7.78-7.78
20Q4 (6)34.7524.1342.040.65170.8351.161.0590.9190.910001.87-56.6-65.83.03-69.41-56.810.0000900.00.0
20Q3 (5)5.56-94.4697.160.24-74.7414.290.55-49.073.770004.32355.65-42.039.89818.5-47.370.0000900.00.0
20Q2 (4)100.284356.890.00.95375.00.01.08120.410.0000.00.95-89.340.01.08-95.050.00.0000.0900.00.0
20Q1 (3)2.25-71.340.00.2-53.490.00.49-10.910.0000.08.8962.270.021.78210.830.00.0000.0900.00.0
19Q4 (2)7.85178.370.00.43104.760.00.553.770.0000.05.48-26.440.07.01-62.720.00.0000.0900.00.0
19Q3 (1)2.820.00.00.210.00.00.530.00.000.00.07.450.00.018.790.00.00.000.00.0900.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)7.35-81.420.38-78.532.43-26.14005.1715.5233.06297.440.000830.0
2022 (9)39.55-22.811.774.733.2930.04004.4835.698.3268.480.000830.0
2021 (8)51.24-64.111.69-17.162.53-20.19003.30130.844.94122.390.00083-7.78
2020 (7)142.78642.492.0472.883.1743.44001.43-76.722.22-80.680.000900.0
2019 (6)19.23155.381.1896.672.214.74006.14-22.9911.49-58.990.000900.0
2018 (5)7.53-71.830.6-64.292.11-7.05007.9726.7828.02229.960.000900.0
2017 (4)26.7383.331.6846.092.270.0006.29-20.328.49-45.450.000900.0
2016 (3)14.58-51.41.15-43.352.27-16.54007.8916.5615.5771.720.000900.0
2015 (2)30.092.682.0330.972.7210.57006.77-32.039.07-42.610.00090-5.26
2014 (1)15.57-85.331.55-61.152.46-8.55009.96015.8000.0009518.75

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