玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)26.2533.7918.350.3638.460.04.789.383.910001.373.49-15.518.21-18.24-12.20.000014990.00.0
24Q3 (19)19.62-10.160.310.26-10.348.334.377.11-8.770001.33-0.28.022.2719.23-9.050.000014990.0-15.93
24Q2 (18)21.8427.871.720.29-3.330.04.08-2.39-4.450001.33-24.4-1.6918.68-23.67-6.070.000014990.0-15.93
24Q1 (17)17.08-22.99-21.070.3-16.677.144.18-9.136.360001.768.2235.7524.4718.034.760.000014990.0-15.93
23Q4 (16)22.1813.39-5.90.3650.012.54.6-3.9716.750001.6232.2819.5520.74-15.3124.070.00001499-15.93-15.93
23Q3 (15)19.56-8.9-4.960.24-17.24-50.04.7912.1814.590001.23-9.16-47.3924.4923.1320.570.000017830.0-4.91
23Q2 (14)21.47-0.79-40.820.293.57-65.064.278.65-4.040001.354.39-40.9619.899.5162.140.000017830.0-4.91
23Q1 (13)21.64-8.19-54.20.28-12.5-68.893.93-0.25-14.190001.29-4.7-32.0718.168.6487.360.000017830.0-4.91
22Q4 (12)23.5714.53-43.410.32-33.33-67.353.94-5.7421.60001.36-41.79-42.316.72-17.7114.890.00001783-4.91-4.91
22Q3 (11)20.58-43.27-15.520.48-42.17-29.414.18-6.0742.180002.331.95-16.4520.3165.5968.290.000018750.0-3.65
22Q2 (10)36.28-23.2235.470.83-7.7829.694.45-2.84-6.120002.2920.11-4.2712.2726.54-30.70.000018750.0-3.65
22Q1 (9)47.2513.4546.190.9-8.168.434.5841.36-9.310001.90-19.05-25.839.6924.6-37.960.000018750.0-3.65
21Q4 (8)41.6570.98-1.770.9844.12-20.973.2410.2-33.740002.35-15.71-19.547.78-35.54-32.550.00001875-3.65-3.65
21Q3 (7)24.36-9.04-16.350.686.25-58.022.94-37.97-31.150002.7916.81-49.8212.07-31.81-17.690.000019460.0-9.4
21Q2 (6)26.78-17.1422.840.64-22.8945.454.74-6.1432.40002.39-6.9418.4117.7013.287.780.000019460.0-9.4
21Q1 (5)32.32-23.7722.80.83-33.0612.165.053.2737.230002.57-12.19-8.6615.6235.4811.750.000019460.0-21.28
20Q4 (4)42.445.60.01.24-23.460.04.8914.520.0000.02.92-47.430.011.53-21.350.00.0000.01946-9.40.0
20Q3 (3)29.1233.580.01.62268.180.04.2719.270.0000.05.56175.630.014.66-10.710.00.0000.021480.00.0
20Q2 (2)21.8-17.170.00.44-40.540.03.58-2.720.0000.02.02-28.210.016.4217.450.00.0000.02148-13.110.0
20Q1 (1)26.320.00.00.740.00.03.680.00.000.00.02.810.00.013.980.00.00.000.00.024720.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)84.79-0.071.213.4217.42-0.97001.433.4920.54-0.90.00014990.0
2023 (9)84.85-33.551.17-53.9417.592.57001.38-30.6820.7354.350.0001499-15.93
2022 (8)127.692.052.54-19.1117.157.46001.99-20.7413.435.290.0001783-4.91
2021 (7)125.124.593.14-22.2815.96-2.8002.51-25.6912.76-7.070.0001875-3.65
2020 (6)119.63-1.934.04-9.6216.42-10.03003.38-7.8413.73-8.250.0001946-9.4
2019 (5)121.992.94.47-4.6918.25-0.54003.66-7.3814.96-3.350.0002148-13.11
2018 (4)118.557.884.6943.8718.35-1.5003.9633.3615.48-8.70.0002472-9.72
2017 (3)109.89-8.883.26-30.1918.63-4.71002.97-23.3916.954.580.00027385.19
2016 (2)120.6-25.144.67-30.1919.55-4.82003.87-6.7616.2127.140.0002603-2.29
2015 (1)161.09-17.076.695.0220.54-2.47004.15012.7500.0002664-2.38

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