- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 25.51 | -2.71 | 32.8 | 1.23 | 46.43 | 38.2 | 1.68 | -22.58 | 33.33 | 0.13 | 30.0 | 8.33 | 4.82 | 50.5 | 4.07 | 6.59 | -20.43 | 0.41 | 0.51 | 33.62 | -18.42 | 135 | 0.0 | 0.0 |
| 24Q2 (19) | 26.22 | 12.58 | 31.36 | 0.84 | -2.33 | -19.23 | 2.17 | -7.66 | 42.76 | 0.1 | -9.09 | -9.09 | 3.20 | -13.24 | -38.51 | 8.28 | -17.98 | 8.68 | 0.38 | -19.25 | -30.8 | 135 | 0.0 | 0.0 |
| 24Q1 (18) | 23.29 | -13.32 | 55.37 | 0.86 | -41.5 | -7.53 | 2.35 | 186.59 | 64.34 | 0.11 | 0.0 | 10.0 | 3.69 | -32.5 | -40.48 | 10.09 | 230.64 | 5.77 | 0.47 | 15.37 | -29.2 | 135 | 0.0 | 0.0 |
| 23Q4 (17) | 26.87 | 39.88 | 86.21 | 1.47 | 65.17 | 172.22 | 0.82 | -34.92 | 0.0 | 0.11 | -8.33 | 10.0 | 5.47 | 18.08 | 46.19 | 3.05 | -53.47 | -46.3 | 0.41 | -34.47 | -40.93 | 135 | 0.0 | 0.0 |
| 23Q3 (16) | 19.21 | -3.76 | 64.47 | 0.89 | -14.42 | -9.18 | 1.26 | -17.11 | 31.25 | 0.12 | 9.09 | 20.0 | 4.63 | -11.08 | -44.78 | 6.56 | -13.87 | -20.2 | 0.62 | 13.35 | -27.04 | 135 | 0.0 | 0.0 |
| 23Q2 (15) | 19.96 | 33.16 | 98.8 | 1.04 | 11.83 | 73.33 | 1.52 | 6.29 | 55.1 | 0.11 | 10.0 | 10.0 | 5.21 | -16.02 | -12.81 | 7.62 | -20.17 | -21.98 | 0.55 | -17.39 | -44.67 | 135 | 0.0 | 0.0 |
| 23Q1 (14) | 14.99 | 3.88 | 33.96 | 0.93 | 72.22 | 50.0 | 1.43 | 74.39 | 60.67 | 0.1 | 0.0 | 0.0 | 6.20 | 65.79 | 11.97 | 9.54 | 67.88 | 19.94 | 0.67 | -3.74 | -25.35 | 135 | 0.0 | 0.0 |
| 22Q4 (13) | 14.43 | 23.54 | -32.57 | 0.54 | -44.9 | -43.75 | 0.82 | -14.58 | 13.89 | 0.1 | 0.0 | -9.09 | 3.74 | -55.4 | -16.58 | 5.68 | -30.86 | 68.9 | 0.69 | -19.06 | 34.82 | 135 | 0.0 | 0.0 |
| 22Q3 (12) | 11.68 | 16.33 | 4.85 | 0.98 | 63.33 | 122.73 | 0.96 | -2.04 | 20.0 | 0.1 | 0.0 | 11.11 | 8.39 | 40.4 | 112.43 | 8.22 | -15.8 | 14.45 | 0.86 | -14.04 | 5.97 | 135 | 0.0 | 0.0 |
| 22Q2 (11) | 10.04 | -10.28 | -5.64 | 0.6 | -3.23 | -14.29 | 0.98 | 10.11 | 13.95 | 0.1 | 0.0 | 11.11 | 5.98 | 7.86 | -9.16 | 9.76 | 22.72 | 20.76 | 1.00 | 11.45 | 17.75 | 135 | 0.0 | 0.0 |
| 22Q1 (10) | 11.19 | -47.71 | -6.98 | 0.62 | -35.42 | -19.48 | 0.89 | 23.61 | -5.32 | 0.1 | -9.09 | 11.11 | 5.54 | 23.51 | -13.44 | 7.95 | 136.4 | 1.79 | 0.89 | 73.86 | 19.45 | 135 | 0.0 | 0.0 |
| 21Q4 (9) | 21.4 | 92.1 | 38.42 | 0.96 | 118.18 | -33.33 | 0.72 | -10.0 | -7.69 | 0.11 | 22.22 | 22.22 | 4.49 | 13.58 | -51.84 | 3.36 | -53.15 | -33.31 | 0.51 | -36.38 | -11.7 | 135 | 0.0 | 0.0 |
| 21Q3 (8) | 11.14 | 4.7 | -31.4 | 0.44 | -37.14 | -51.11 | 0.8 | -6.98 | -15.79 | 0.09 | 0.0 | -10.0 | 3.95 | -39.96 | -28.73 | 7.18 | -11.15 | 22.76 | 0.81 | -4.49 | 31.2 | 135 | 0.0 | 0.0 |
| 21Q2 (7) | 10.64 | -11.55 | 32.67 | 0.7 | -9.09 | -38.05 | 0.86 | -8.51 | 50.88 | 0.09 | 0.0 | -10.0 | 6.58 | 2.79 | -53.31 | 8.08 | 3.44 | 13.73 | 0.85 | 13.06 | -32.16 | 135 | 0.0 | 0.0 |
| 21Q1 (6) | 12.03 | -22.19 | 49.07 | 0.77 | -46.53 | 32.76 | 0.94 | 20.51 | 49.21 | 0.09 | 0.0 | 0.0 | 6.40 | -31.28 | -10.94 | 7.81 | 54.87 | 0.09 | 0.75 | 28.51 | -32.92 | 135 | 0.0 | 0.0 |
| 20Q4 (5) | 15.46 | -4.8 | 125.04 | 1.44 | 60.0 | 100.0 | 0.78 | -17.89 | 34.48 | 0.09 | -10.0 | 0.0 | 9.31 | 68.07 | -11.13 | 5.05 | -13.75 | -40.24 | 0.58 | -5.46 | -55.56 | 135 | 0.0 | 0.0 |
| 20Q3 (4) | 16.24 | 102.49 | 0.0 | 0.9 | -20.35 | 0.0 | 0.95 | 66.67 | 0.0 | 0.1 | 0.0 | 0.0 | 5.54 | -60.67 | 0.0 | 5.85 | -17.69 | 0.0 | 0.62 | -50.62 | 0.0 | 135 | 0.0 | 0.0 |
| 20Q2 (3) | 8.02 | -0.62 | 0.0 | 1.13 | 94.83 | 0.0 | 0.57 | -9.52 | 0.0 | 0.1 | 11.11 | 0.0 | 14.09 | 96.04 | 0.0 | 7.11 | -8.96 | 0.0 | 1.25 | 11.8 | 0.0 | 135 | 0.0 | 0.0 |
| 20Q1 (2) | 8.07 | 17.47 | 0.0 | 0.58 | -19.44 | 0.0 | 0.63 | 8.62 | 0.0 | 0.09 | 0.0 | 0.0 | 7.19 | -31.42 | 0.0 | 7.81 | -7.53 | 0.0 | 1.12 | -14.87 | 0.0 | 135 | 0.0 | 0.0 |
| 19Q4 (1) | 6.87 | 0.0 | 0.0 | 0.72 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 10.48 | 0.0 | 0.0 | 8.44 | 0.0 | 0.0 | 1.31 | 0.0 | 0.0 | 135 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 81.03 | 71.17 | 4.33 | 58.03 | 5.03 | 37.81 | 0.44 | 10.0 | 5.34 | -7.67 | 6.21 | -19.49 | 0.54 | -35.73 | 135 | 0.0 |
| 2022 (9) | 47.34 | -14.25 | 2.74 | -4.53 | 3.65 | 9.61 | 0.4 | 5.26 | 5.79 | 11.34 | 7.71 | 27.83 | 0.84 | 22.76 | 135 | 0.0 |
| 2021 (8) | 55.21 | 15.55 | 2.87 | -29.14 | 3.33 | 13.27 | 0.38 | 0.0 | 5.20 | -38.67 | 6.03 | -1.98 | 0.69 | -13.46 | 135 | 0.0 |
| 2020 (7) | 47.78 | 115.13 | 4.05 | 143.98 | 2.94 | 75.0 | 0.38 | 5.56 | 8.48 | 13.41 | 6.15 | -18.65 | 0.80 | -50.93 | 135 | 0.0 |
| 2019 (6) | 22.21 | 19.41 | 1.66 | 21.17 | 1.68 | -6.15 | 0.36 | 12.5 | 7.47 | 1.47 | 7.56 | -21.4 | 1.62 | -5.79 | 135 | 0.0 |
| 2018 (5) | 18.6 | 84.89 | 1.37 | 44.21 | 1.79 | 28.78 | 0.32 | -5.88 | 7.37 | -22.0 | 9.62 | -30.35 | 1.72 | -49.1 | 135 | 0.0 |
| 2017 (4) | 10.06 | -13.13 | 0.95 | 9.2 | 1.39 | -18.71 | 0.34 | 3300.0 | 9.44 | 25.69 | 13.82 | -6.43 | 3.38 | 3813.72 | 135 | 0.0 |
| 2016 (3) | 11.58 | 38.19 | 0.87 | 19.18 | 1.71 | 17.12 | 0.01 | 0 | 7.51 | -13.76 | 14.77 | -15.24 | 0.09 | 0 | 135 | 0.0 |
| 2015 (2) | 8.38 | -27.13 | 0.73 | -16.09 | 1.46 | 0.0 | 0 | 0 | 8.71 | 15.15 | 17.42 | 37.23 | 0.00 | 0 | 135 | 3.85 |
| 2014 (1) | 11.5 | 126.82 | 0.87 | 2075.0 | 1.46 | 117.91 | 0 | 0 | 7.57 | 0 | 12.70 | 0 | 0.00 | 0 | 130 | 983.33 |
