- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 121.9 | 28.34 | 72.54 | 4.61 | -7.62 | 8.73 | 5.39 | 76.14 | 21.67 | 0 | 0 | 0 | 3.78 | -28.02 | -36.99 | 4.42 | 37.24 | -29.48 | 0.00 | 0 | 0 | 1369 | 0.0 | 0.0 |
| 24Q3 (19) | 94.98 | -5.3 | -52.92 | 4.99 | -24.96 | -36.92 | 3.06 | -17.74 | -15.24 | 0 | 0 | 0 | 5.25 | -20.76 | 33.99 | 3.22 | -13.13 | 80.03 | 0.00 | 0 | 0 | 1369 | 0.0 | 16.41 |
| 24Q2 (18) | 100.3 | 92.51 | 29.85 | 6.65 | 52.17 | 36.27 | 3.72 | 27.84 | 0.54 | 0 | 0 | 0 | 6.63 | -20.95 | 4.94 | 3.71 | -33.6 | -22.57 | 0.00 | 0 | 0 | 1369 | 0.0 | 16.41 |
| 24Q1 (17) | 52.1 | -26.26 | -42.78 | 4.37 | 3.07 | -19.96 | 2.91 | -34.31 | 2.46 | 0 | 0 | 0 | 8.39 | 39.76 | 39.87 | 5.59 | -10.92 | 79.07 | 0.00 | 0 | 0 | 1369 | 0.0 | 16.41 |
| 23Q4 (16) | 70.65 | -64.98 | -51.01 | 4.24 | -46.4 | -23.6 | 4.43 | 22.71 | -43.35 | 0 | 0 | 0 | 6.00 | 53.06 | 55.94 | 6.27 | 250.39 | 15.63 | 0.00 | 0 | 0 | 1369 | 16.41 | 16.41 |
| 23Q3 (15) | 201.73 | 161.17 | 486.42 | 7.91 | 62.09 | 289.66 | 3.61 | -2.43 | -45.63 | 0 | 0 | 0 | 3.92 | -37.94 | -33.55 | 1.79 | -62.64 | -90.73 | 0.00 | 0 | 0 | 1176 | 0.0 | -7.11 |
| 23Q2 (14) | 77.24 | -15.17 | 344.67 | 4.88 | -10.62 | 210.83 | 3.7 | 30.28 | 31.67 | 0 | 0 | 0 | 6.32 | 5.36 | -30.1 | 4.79 | 53.58 | -70.39 | 0.00 | 0 | 0 | 1176 | 0.0 | -7.11 |
| 23Q1 (13) | 91.05 | -36.86 | 29.53 | 5.46 | -1.62 | 110.81 | 2.84 | -63.68 | -33.64 | 0 | 0 | 0 | 6.00 | 55.82 | 62.74 | 3.12 | -42.48 | -48.77 | 0.00 | 0 | 0 | 1176 | 0.0 | -7.11 |
| 22Q4 (12) | 144.21 | 319.22 | 50.39 | 5.55 | 173.4 | 65.18 | 7.82 | 17.77 | 29.47 | 0 | 0 | 0 | 3.85 | -34.78 | 9.83 | 5.42 | -71.91 | -13.91 | 0.00 | 0 | 0 | 1176 | -7.11 | -7.11 |
| 22Q3 (11) | 34.4 | 98.04 | -67.05 | 2.03 | 29.3 | -54.07 | 6.64 | 136.3 | 72.92 | 0 | 0 | 0 | 5.90 | -34.71 | 39.37 | 19.30 | 19.32 | 424.73 | 0.00 | 0 | 0 | 1266 | 0.0 | -5.17 |
| 22Q2 (10) | 17.37 | -75.29 | -88.86 | 1.57 | -39.38 | -79.18 | 2.81 | -34.35 | -32.13 | 0 | 0 | 0 | 9.04 | 145.3 | 86.9 | 16.18 | 165.68 | 509.23 | 0.00 | 0 | 0 | 1266 | 0.0 | -5.17 |
| 22Q1 (9) | 70.29 | -26.7 | -18.87 | 2.59 | -22.92 | -45.13 | 4.28 | -29.14 | 40.79 | 0 | 0 | 0 | 3.68 | 5.16 | -32.36 | 6.09 | -3.33 | 73.54 | 0.00 | 0 | 0 | 1266 | 0.0 | -5.17 |
| 21Q4 (8) | 95.89 | -8.14 | 44.24 | 3.36 | -23.98 | -26.8 | 6.04 | 57.29 | 41.12 | 0 | 0 | 0 | 3.50 | -17.24 | -49.25 | 6.30 | 71.23 | -2.16 | 0.00 | 0 | 0 | 1266 | -5.17 | -5.17 |
| 21Q3 (7) | 104.39 | -33.04 | 33.83 | 4.42 | -41.38 | -6.95 | 3.84 | -7.25 | 24.27 | 0 | 0 | 0 | 4.23 | -12.45 | -30.47 | 3.68 | 38.53 | -7.14 | 0.00 | 0 | 0 | 1335 | 0.0 | -1.48 |
| 21Q2 (6) | 155.91 | 79.95 | 96.31 | 7.54 | 59.75 | 171.22 | 4.14 | 36.18 | 43.25 | 0 | 0 | 0 | 4.84 | -11.23 | 38.16 | 2.66 | -24.32 | -27.03 | 0.00 | 0 | 0 | 1335 | 0.0 | -1.48 |
| 21Q1 (5) | 86.64 | 30.32 | 317.95 | 4.72 | 2.83 | 97.49 | 3.04 | -28.97 | 27.73 | 0 | 0 | 0 | 5.45 | -21.1 | -52.75 | 3.51 | -45.5 | -69.44 | 0.00 | 0 | 0 | 1335 | 0.0 | 22.7 |
| 20Q4 (4) | 66.48 | -14.77 | 0.0 | 4.59 | -3.37 | 0.0 | 4.28 | 38.51 | 0.0 | 0 | 0 | 0.0 | 6.90 | 13.38 | 0.0 | 6.44 | 62.51 | 0.0 | 0.00 | 0 | 0.0 | 1335 | -1.48 | 0.0 |
| 20Q3 (3) | 78.0 | -1.79 | 0.0 | 4.75 | 70.86 | 0.0 | 3.09 | 6.92 | 0.0 | 0 | 0 | 0.0 | 6.09 | 73.97 | 0.0 | 3.96 | 8.87 | 0.0 | 0.00 | 0 | 0.0 | 1355 | 0.0 | 0.0 |
| 20Q2 (2) | 79.42 | 283.12 | 0.0 | 2.78 | 16.32 | 0.0 | 2.89 | 21.43 | 0.0 | 0 | 0 | 0.0 | 3.50 | -69.64 | 0.0 | 3.64 | -68.31 | 0.0 | 0.00 | 0 | 0.0 | 1355 | 24.54 | 0.0 |
| 20Q1 (1) | 20.73 | 0.0 | 0.0 | 2.39 | 0.0 | 0.0 | 2.38 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 11.53 | 0.0 | 0.0 | 11.48 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1088 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 369.28 | -16.2 | 20.63 | -8.27 | 15.09 | 3.5 | 0 | 0 | 5.59 | 9.46 | 4.09 | 23.51 | 0.00 | 0 | 1369 | 0.0 |
| 2023 (9) | 440.67 | 65.5 | 22.49 | 91.57 | 14.58 | -32.34 | 0 | 0 | 5.10 | 15.75 | 3.31 | -59.12 | 0.00 | 0 | 1369 | 16.41 |
| 2022 (8) | 266.27 | -39.87 | 11.74 | -41.45 | 21.55 | 26.39 | 0 | 0 | 4.41 | -2.62 | 8.09 | 110.2 | 0.00 | 0 | 1176 | -7.11 |
| 2021 (7) | 442.82 | 81.02 | 20.05 | 38.18 | 17.05 | 34.89 | 0 | 0 | 4.53 | -23.66 | 3.85 | -25.48 | 0.00 | 0 | 1266 | -5.17 |
| 2020 (6) | 244.63 | 2.79 | 14.51 | -13.32 | 12.64 | -14.01 | 0 | 0 | 5.93 | -15.68 | 5.17 | -16.35 | 0.00 | 0 | 1335 | -1.48 |
| 2019 (5) | 237.98 | -46.16 | 16.74 | -29.58 | 14.7 | 13.78 | 0 | 0 | 7.03 | 30.81 | 6.18 | 111.34 | 0.00 | 0 | 1355 | 24.54 |
| 2018 (4) | 442.05 | 136.77 | 23.77 | 101.1 | 12.92 | 11.38 | 0 | 0 | 5.38 | -15.07 | 2.92 | -52.96 | 0.00 | 0 | 1088 | 22.94 |
| 2017 (3) | 186.7 | -46.75 | 11.82 | -47.37 | 11.6 | -11.52 | 0 | 0 | 6.33 | -1.18 | 6.21 | 66.15 | 0.00 | 0 | 885 | -4.32 |
| 2016 (2) | 350.58 | 1.21 | 22.46 | 34.25 | 13.11 | -0.46 | 0 | 0 | 6.41 | 32.64 | 3.74 | -1.65 | 0.00 | 0 | 925 | 1.09 |
| 2015 (1) | 346.38 | -7.67 | 16.73 | -10.68 | 13.17 | 24.83 | 0 | 0 | 4.83 | 0 | 3.80 | 0 | 0.00 | 0 | 915 | 6.03 |
