- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 544.93 | 42.79 | 117.55 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 5226 | 0.0 | 2.07 |
| 24Q2 (19) | 381.62 | 38.18 | 55.95 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 5226 | 0.0 | 2.07 |
| 24Q1 (18) | 276.18 | 9.84 | 8.06 | 0 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | -100.0 | 0.00 | 0 | 0 | 5226 | 0.0 | 2.07 |
| 23Q4 (17) | 251.44 | 0.38 | -36.37 | 0 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | -100.0 | 0.00 | 0 | 0 | 5226 | 2.07 | 2.07 |
| 23Q3 (16) | 250.48 | 2.36 | -60.74 | 0 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | -100.0 | 0.00 | 0 | 0 | 5120 | 0.0 | 11.33 |
| 23Q2 (15) | 244.7 | -4.26 | -67.43 | 0 | 0 | 0 | 0 | -100.0 | -100.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | -100.0 | -100.0 | 0.00 | 0 | 0 | 5120 | 0.0 | 11.33 |
| 23Q1 (14) | 255.58 | -35.33 | -68.25 | 0 | 0 | 0 | 15.97 | 33.98 | -42.84 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.25 | 107.16 | 80.04 | 0.00 | 0 | 0 | 5120 | 0.0 | 11.33 |
| 22Q4 (13) | 395.19 | -38.06 | -44.06 | 0 | 0 | 0 | 11.92 | -45.69 | -33.59 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.02 | -12.32 | 18.71 | 0.00 | 0 | 0 | 5120 | 11.33 | 11.33 |
| 22Q3 (12) | 638.06 | -15.07 | -9.79 | 0 | 0 | 0 | 21.95 | -9.71 | 22.97 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.44 | 6.31 | 36.31 | 0.00 | 0 | 0 | 4599 | 0.0 | 5.26 |
| 22Q2 (11) | 751.26 | -6.68 | 56.46 | 0 | 0 | 0 | 24.31 | -12.99 | 31.83 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.24 | -6.76 | -15.74 | 0.00 | 0 | 0 | 4599 | 0.0 | 5.26 |
| 22Q1 (10) | 805.03 | 13.95 | 108.47 | 0 | 0 | 0 | 27.94 | 55.65 | 80.26 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.47 | 36.59 | -13.53 | 0.00 | 0 | 0 | 4599 | 0.0 | 5.26 |
| 21Q4 (9) | 706.45 | -0.12 | 152.79 | 0 | 0 | 0 | 17.95 | 0.56 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.54 | 0.68 | 0 | 0.00 | 0 | 0 | 4599 | 5.26 | 5.26 |
| 21Q3 (8) | 707.27 | 47.3 | 259.7 | 0 | 0 | 0 | 17.85 | -3.2 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.52 | -34.28 | 0 | 0.00 | 0 | 0 | 4369 | 0.0 | 0.83 |
| 21Q2 (7) | 480.17 | 24.34 | 195.25 | 0 | 0 | 0 | 18.44 | 18.97 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.84 | -4.32 | 0 | 0.00 | 0 | 0 | 4369 | 0.0 | 0.83 |
| 21Q1 (6) | 386.16 | 38.18 | 114.45 | 0 | 0 | 0 | 15.5 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.01 | 0 | 0 | 0.00 | 0 | 0 | 4369 | 0.0 | 0.83 |
| 20Q4 (5) | 279.46 | 42.12 | 48.04 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 4369 | 0.83 | 0.71 |
| 20Q3 (4) | 196.63 | 20.91 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4333 | 0.0 | 0.0 |
| 20Q2 (3) | 162.63 | -9.69 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4333 | 0.0 | 0.0 |
| 20Q1 (2) | 180.07 | -4.61 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4333 | -0.12 | 0.0 |
| 19Q4 (1) | 188.77 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 4338 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1002.2 | -61.3 | 0 | 0 | 65.93 | -23.44 | 0 | 0 | 0.00 | 0 | 6.58 | 97.81 | 0.00 | 0 | 5120 | 0.0 |
| 2022 (9) | 2589.53 | 13.57 | 0 | 0 | 86.12 | 23.49 | 0 | 0 | 0.00 | 0 | 3.33 | 8.73 | 0.00 | 0 | 5120 | 11.33 |
| 2021 (8) | 2280.05 | 178.46 | 0 | 0 | 69.74 | 45.29 | 0 | 0 | 0.00 | 0 | 3.06 | -47.82 | 0.00 | 0 | 4599 | 5.26 |
| 2020 (7) | 818.8 | 12.24 | 0 | 0 | 48.0 | 0 | 0 | 0 | 0.00 | 0 | 5.86 | 0 | 0.00 | 0 | 4369 | 0.83 |
| 2019 (6) | 729.51 | 9.24 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 4333 | -0.12 |
| 2018 (5) | 667.79 | 9.89 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 4338 | 35.35 |
| 2017 (4) | 607.7 | 5.96 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 3205 | -0.56 |
| 2016 (3) | 573.51 | -10.19 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 3223 | 1.93 |
| 2015 (2) | 638.59 | -4.65 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 3162 | 3.6 |
| 2014 (1) | 669.74 | 12.2 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 3052 | 0.89 |
