玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)20.9-3.78-50.841.07-7.76-18.322.25-7.7919.050005.12-4.1466.1310.77-4.17142.140.000017500.00.0
24Q3 (19)21.72-26.89-47.731.16-5.69-12.122.4427.7537.080005.3429.068.1111.2374.74162.230.000017500.00.0
24Q2 (18)29.71-17.68-26.981.23-8.21-13.991.9131.724.370004.1411.517.86.4360.0142.940.000017500.00.0
24Q1 (17)36.09-15.1-8.611.342.29-4.961.45-23.28-8.230003.7120.493.994.02-9.630.420.000017500.00.0
23Q4 (16)42.512.31-3.761.31-0.76-2.241.896.1845.380003.08-3.01.584.453.7851.060.000017500.00.0
23Q3 (15)41.552.11-8.541.32-7.69-2.941.78-2.73-5.320003.18-9.66.124.28-4.753.520.000017500.00.0
23Q2 (14)40.693.04-14.841.431.426.721.8315.82-15.670003.51-1.5725.314.5012.41-0.970.000017500.00.0
23Q1 (13)39.49-10.6-17.421.415.222.921.5821.54-26.170003.5717.6924.634.0035.94-10.590.000017500.00.0
22Q4 (12)44.17-2.77-13.241.34-1.473.881.3-30.85-41.960003.031.3419.732.94-28.88-33.110.000017500.00.0
22Q3 (11)45.43-4.92-5.041.361.493.821.88-13.36-13.760002.996.749.324.14-8.88-9.190.000017500.00.0
22Q2 (10)47.78-0.084.051.34-2.19-0.742.171.47.960002.80-2.11-4.64.541.493.760.000017500.00.0
22Q1 (9)47.82-6.0710.061.376.2-2.142.14-4.46-7.760002.8613.06-11.094.481.71-16.190.000017500.00.0
21Q4 (8)50.916.4224.661.29-1.53-7.192.242.752.750002.53-7.46-25.554.40-3.44-17.570.000017500.00.0
21Q3 (7)47.844.1813.961.31-2.96-3.682.188.462.830002.74-6.86-15.484.564.1-9.770.000017500.00.0
21Q2 (6)45.925.6831.921.35-3.571.52.01-13.365.790002.94-8.76-23.054.38-18.02-19.810.000017500.00.0
21Q1 (5)43.456.393.631.40.725.262.326.4218.370003.22-5.331.585.340.0314.230.000017500.00.0
20Q4 (4)40.84-2.720.01.392.210.02.182.830.0000.03.405.060.05.345.70.00.0000.017500.00.0
20Q3 (3)41.9820.60.01.362.260.02.1211.580.0000.03.24-15.210.05.05-7.480.00.0000.017500.00.0
20Q2 (2)34.81-16.980.01.330.00.01.9-3.060.0000.03.8220.450.05.4616.770.00.0000.017500.00.0
20Q1 (1)41.930.00.01.330.00.01.960.00.000.00.03.170.00.04.670.00.00.000.00.017500.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)108.42-33.994.8-12.258.0513.7004.4332.937.4272.240.00017500.0
2023 (9)164.24-11.315.471.117.08-5.47003.3314.014.316.580.00017500.0
2022 (8)185.19-1.565.410.937.49-14.4002.922.534.04-13.050.00017500.0
2021 (7)188.1217.95.36-0.928.757.23002.85-15.974.65-9.050.00017500.0
2020 (6)159.56-11.425.413.848.165.7003.3917.235.1119.330.00017500.0
2019 (5)180.13-5.275.212.167.724.47002.897.854.2910.280.00017500.0
2018 (4)190.1611.675.14.087.394.97002.68-6.793.89-6.00.00017500.0
2017 (3)170.299.434.911.367.045.71002.881.764.13-3.410.00017500.0
2016 (2)155.61-1.674.47.586.669.72002.839.44.2811.580.00017502.1
2015 (1)158.25-22.014.094.346.072.19002.5803.8400.00017146.72

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