- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 76.25 | 11.56 | 99.24 | 4.55 | -5.8 | 9.38 | 2.03 | 36.24 | -7.31 | 0 | 0 | 0 | 5.97 | -15.56 | -45.1 | 2.66 | 22.13 | -53.48 | 0.00 | 0 | 0 | 1758 | 0.0 | -5.13 |
| 24Q2 (19) | 68.35 | 46.77 | 100.09 | 4.83 | 9.03 | 68.88 | 1.49 | -10.24 | 25.21 | 0 | 0 | 0 | 7.07 | -25.71 | -15.6 | 2.18 | -38.84 | -37.42 | 0.00 | 0 | 0 | 1758 | 0.0 | -5.13 |
| 24Q1 (18) | 46.57 | 16.11 | 38.31 | 4.43 | 23.74 | 19.73 | 1.66 | 34.96 | 22.96 | 0 | 0 | 0 | 9.51 | 6.58 | -13.44 | 3.56 | 16.24 | -11.1 | 0.00 | 0 | 0 | 1758 | 0.0 | -5.13 |
| 23Q4 (17) | 40.11 | 4.81 | -4.95 | 3.58 | -13.94 | -37.41 | 1.23 | -43.84 | 70.83 | 0 | 0 | 0 | 8.93 | -17.89 | -34.15 | 3.07 | -46.41 | 79.73 | 0.00 | 0 | 0 | 1758 | -5.13 | -5.13 |
| 23Q3 (16) | 38.27 | 12.03 | -34.56 | 4.16 | 45.45 | -2.12 | 2.19 | 84.03 | 36.02 | 0 | 0 | 0 | 10.87 | 29.83 | 49.57 | 5.72 | 64.27 | 107.86 | 0.00 | 0 | 0 | 1853 | 0.0 | 1.09 |
| 23Q2 (15) | 34.16 | 1.46 | -57.33 | 2.86 | -22.7 | -46.44 | 1.19 | -11.85 | -52.4 | 0 | 0 | 0 | 8.37 | -23.81 | 25.52 | 3.48 | -13.12 | 11.56 | 0.00 | 0 | 0 | 1853 | 0.0 | 1.09 |
| 23Q1 (14) | 33.67 | -20.21 | -66.81 | 3.7 | -35.31 | -47.59 | 1.35 | 87.5 | -61.43 | 0 | 0 | 0 | 10.99 | -18.93 | 57.89 | 4.01 | 135.0 | 16.21 | 0.00 | 0 | 0 | 1853 | 0.0 | 1.09 |
| 22Q4 (13) | 42.2 | -27.84 | -62.03 | 5.72 | 34.59 | -15.88 | 0.72 | -55.28 | -81.05 | 0 | 0 | 0 | 13.55 | 86.51 | 121.52 | 1.71 | -38.03 | -50.1 | 0.00 | 0 | 0 | 1853 | 1.09 | 1.09 |
| 22Q3 (12) | 58.48 | -26.95 | -47.61 | 4.25 | -20.41 | -46.74 | 1.61 | -35.6 | -63.57 | 0 | 0 | 0 | 7.27 | 8.96 | 1.66 | 2.75 | -11.84 | -30.47 | 0.00 | 0 | 0 | 1833 | 0.0 | 5.59 |
| 22Q2 (11) | 80.06 | -21.08 | 1.66 | 5.34 | -24.36 | -20.42 | 2.5 | -28.57 | 56.25 | 0 | 0 | 0 | 6.67 | -4.16 | -21.72 | 3.12 | -9.5 | 53.69 | 0.00 | 0 | 0 | 1833 | 0.0 | 5.59 |
| 22Q1 (10) | 101.44 | -8.72 | 72.17 | 7.06 | 3.82 | 63.05 | 3.5 | -7.89 | 96.63 | 0 | 0 | 0 | 6.96 | 13.74 | -5.3 | 3.45 | 0.9 | 14.21 | 0.00 | 0 | 0 | 1833 | 0.0 | 5.59 |
| 21Q4 (9) | 111.13 | -0.45 | 128.29 | 6.8 | -14.79 | 82.31 | 3.8 | -14.03 | 175.36 | 0 | 0 | 0 | 6.12 | -14.4 | -20.14 | 3.42 | -13.64 | 20.62 | 0.00 | 0 | 0 | 1833 | 5.59 | 5.59 |
| 21Q3 (8) | 111.63 | 41.75 | 186.75 | 7.98 | 18.93 | 141.82 | 4.42 | 176.25 | 234.85 | 0 | 0 | 0 | 7.15 | -16.1 | -15.67 | 3.96 | 94.88 | 16.78 | 0.00 | 0 | 0 | 1736 | 0.0 | 0.93 |
| 21Q2 (7) | 78.75 | 33.66 | 103.86 | 6.71 | 54.97 | 120.72 | 1.6 | -10.11 | 44.14 | 0 | 0 | 0 | 8.52 | 15.94 | 8.27 | 2.03 | -32.75 | -29.29 | 0.00 | 0 | 0 | 1736 | 0.0 | 0.93 |
| 21Q1 (6) | 58.92 | 21.04 | 132.33 | 4.33 | 16.09 | 50.35 | 1.78 | 28.99 | 91.4 | 0 | 0 | 0 | 7.35 | -4.09 | -35.29 | 3.02 | 6.57 | -17.62 | 0.00 | 0 | 0 | 1736 | 0.0 | 0.93 |
| 20Q4 (5) | 48.68 | 25.04 | 64.24 | 3.73 | 13.03 | 15.84 | 1.38 | 4.55 | 23.21 | 0 | 0 | 0 | 7.66 | -9.61 | -29.47 | 2.83 | -16.39 | -24.98 | 0.00 | 0 | 0 | 1736 | 0.93 | 15.35 |
| 20Q3 (4) | 38.93 | 0.78 | 0.0 | 3.3 | 8.55 | 0.0 | 1.32 | 18.92 | 0.0 | 0 | 0 | 0.0 | 8.48 | 7.72 | 0.0 | 3.39 | 18.0 | 0.0 | 0.00 | 0 | 0.0 | 1720 | 0.0 | 0.0 |
| 20Q2 (3) | 38.63 | 52.33 | 0.0 | 3.04 | 5.56 | 0.0 | 1.11 | 19.35 | 0.0 | 0 | 0 | 0.0 | 7.87 | -30.7 | 0.0 | 2.87 | -21.65 | 0.0 | 0.00 | 0 | 0.0 | 1720 | 0.0 | 0.0 |
| 20Q1 (2) | 25.36 | -14.44 | 0.0 | 2.88 | -10.56 | 0.0 | 0.93 | -16.96 | 0.0 | 0 | 0 | 0.0 | 11.36 | 4.54 | 0.0 | 3.67 | -2.95 | 0.0 | 0.00 | 0 | 0.0 | 1720 | 14.29 | 0.0 |
| 19Q4 (1) | 29.64 | 0.0 | 0.0 | 3.22 | 0.0 | 0.0 | 1.12 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 10.86 | 0.0 | 0.0 | 3.78 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1505 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 146.21 | -48.19 | 14.3 | -36.08 | 5.96 | -28.45 | 0 | 0 | 9.78 | 23.37 | 4.08 | 38.09 | 0.00 | 0 | 1853 | 0.0 |
| 2022 (9) | 282.18 | -21.71 | 22.37 | -13.36 | 8.33 | -28.19 | 0 | 0 | 7.93 | 10.67 | 2.95 | -8.27 | 0.00 | 0 | 1853 | 1.09 |
| 2021 (8) | 360.44 | 137.76 | 25.82 | 99.23 | 11.6 | 144.73 | 0 | 0 | 7.16 | -16.21 | 3.22 | 2.93 | 0.00 | 0 | 1833 | 5.59 |
| 2020 (7) | 151.6 | 34.66 | 12.96 | 3.35 | 4.74 | 3.04 | 0 | 0 | 8.55 | -23.25 | 3.13 | -23.48 | 0.00 | 0 | 1736 | 0.93 |
| 2019 (6) | 112.58 | -2.41 | 12.54 | 7.64 | 4.6 | 9.79 | 0 | 0 | 11.14 | 10.3 | 4.09 | 12.5 | 0.00 | 0 | 1720 | 14.29 |
| 2018 (5) | 115.36 | 9.48 | 11.65 | 6.88 | 4.19 | -4.34 | 0 | 0 | 10.10 | -2.37 | 3.63 | -12.62 | 0.00 | 0 | 1505 | -1.18 |
| 2017 (4) | 105.37 | 8.14 | 10.9 | -3.96 | 4.38 | -6.01 | 0 | 0 | 10.34 | -11.19 | 4.16 | -13.08 | 0.00 | 0 | 1523 | -2.87 |
| 2016 (3) | 97.44 | 0.07 | 11.35 | 1.07 | 4.66 | 5.43 | 0 | 0 | 11.65 | 1.0 | 4.78 | 5.35 | 0.00 | 0 | 1568 | 1.36 |
| 2015 (2) | 97.37 | 0.07 | 11.23 | 11.74 | 4.42 | 3.03 | 0 | 0 | 11.53 | 11.66 | 4.54 | 2.96 | 0.00 | 0 | 1547 | -0.96 |
| 2014 (1) | 97.3 | 16.89 | 10.05 | 16.86 | 4.29 | 16.26 | 0 | 0 | 10.33 | 0 | 4.41 | 0 | 0.00 | 0 | 1562 | 5.47 |
