- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.79 | 1.61 | 1.07 | 0 | 0 | 0 | 3.0 | 4.9 | 7.14 | 0 | 0 | 0 | 0.00 | 0 | 0 | 79.16 | 3.23 | 6.01 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (19) | 3.73 | 12.01 | 1.08 | 0 | 0 | 0 | 2.86 | 1.42 | 8.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 76.68 | -9.46 | 7.17 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (18) | 3.33 | -8.77 | 2.46 | 0 | 0 | 0 | 2.82 | -2.42 | 8.05 | 0 | 0 | 0 | 0.00 | 0 | 0 | 84.68 | 6.95 | 5.45 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (17) | 3.65 | -2.67 | 3.4 | 0 | 0 | 0 | 2.89 | 3.21 | -0.69 | 0 | 0 | 0 | 0.00 | 0 | 0 | 79.18 | 6.04 | -3.95 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (16) | 3.75 | 1.63 | -8.76 | 0 | 0 | 0 | 2.8 | 6.06 | -5.41 | 0 | 0 | 0 | 0.00 | 0 | 0 | 74.67 | 4.36 | 3.68 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (15) | 3.69 | 13.54 | 1.65 | 0 | 0 | 0 | 2.64 | 1.15 | 5.18 | 0 | 0 | 0 | 0.00 | 0 | 0 | 71.54 | -10.91 | 3.47 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (14) | 3.25 | -7.93 | 36.55 | 0 | 0 | 0 | 2.61 | -10.31 | 24.88 | 0 | 0 | 0 | 0.00 | 0 | 0 | 80.31 | -2.58 | -8.55 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (13) | 3.53 | -14.11 | 44.08 | 0 | 0 | 0 | 2.91 | -1.69 | 27.63 | 0 | 0 | 0 | 0.00 | 0 | 0 | 82.44 | 14.46 | -11.42 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (12) | 4.11 | 13.22 | 64.4 | 0 | 0 | 0 | 2.96 | 17.93 | 48.74 | 0 | 0 | 0 | 0.00 | 0 | 0 | 72.02 | 4.16 | -9.52 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (11) | 3.63 | 52.52 | 118.67 | 0 | 0 | 0 | 2.51 | 20.1 | 71.92 | 0 | 0 | 0 | 0.00 | 0 | 0 | 69.15 | -21.26 | -21.38 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (10) | 2.38 | -2.86 | 48.75 | 0 | 0 | 0 | 2.09 | -8.33 | 30.63 | 0 | 0 | 0 | 0.00 | 0 | 0 | 87.82 | -5.64 | -12.18 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 2.45 | -2.0 | 44.97 | 0 | 0 | 0 | 2.28 | 14.57 | 32.56 | 0 | 0 | 0 | 0.00 | 0 | 0 | 93.06 | 16.91 | -8.56 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (8) | 2.5 | 50.6 | 28.21 | 0 | 0 | 0 | 1.99 | 36.3 | 15.7 | 0 | 0 | 0 | 0.00 | 0 | 0 | 79.60 | -9.5 | -9.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 1.66 | 3.75 | 66.0 | 0 | 0 | 0 | 1.46 | -8.75 | 8.15 | 0 | 0 | 0 | 0.00 | 0 | 0 | 87.95 | -12.05 | -34.85 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (6) | 1.6 | -5.33 | -42.45 | 0 | 0 | 0 | 1.6 | -6.98 | -31.62 | 0 | 0 | 0 | 0.00 | 0 | 0 | 100.00 | -1.74 | 18.8 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (5) | 1.69 | -13.33 | -57.64 | 0 | 0 | 0 | 1.72 | 0.0 | -37.23 | 0 | 0 | 0 | 0.00 | 0 | 0 | 101.78 | 15.38 | 48.21 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (4) | 1.95 | 95.0 | 0.0 | 0 | 0 | 0.0 | 1.72 | 27.41 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 88.21 | -34.66 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 1.0 | -64.03 | 0.0 | 0 | 0 | 0.0 | 1.35 | -42.31 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 135.00 | 60.38 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 2.78 | -30.33 | 0.0 | 0 | 0 | 0.0 | 2.34 | -14.6 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 84.17 | 22.57 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 3.99 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.74 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 68.67 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.33 | 5.06 | 0 | 0 | 10.93 | 4.49 | 0 | 0 | 0.00 | 0 | 76.27 | -0.54 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 13.64 | 66.14 | 0 | 0 | 10.46 | 42.7 | 0 | 0 | 0.00 | 0 | 76.69 | -14.11 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 8.21 | 10.65 | 0 | 0 | 7.33 | 2.95 | 0 | 0 | 0.00 | 0 | 89.28 | -6.96 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 7.42 | -51.18 | 0 | 0 | 7.12 | -33.33 | 0 | 0 | 0.00 | 0 | 95.96 | 36.57 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 15.2 | 29.91 | 0 | 0 | 10.68 | 24.19 | 0 | 0 | 0.00 | 0 | 70.26 | -4.41 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 11.7 | -14.29 | 0 | 0 | 8.6 | -4.23 | 0 | 0 | 0.00 | 0 | 73.50 | 11.73 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 13.65 | -1.59 | 0 | 0 | 8.98 | 1.47 | 0 | 0 | 0.00 | 0 | 65.79 | 3.1 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 13.87 | 59.79 | 0 | 0 | 8.85 | 57.19 | 0 | 0 | 0.00 | 0 | 63.81 | -1.63 | 0.00 | 0 | 180 | 0.0 |
| 2015 (2) | 8.68 | 23.3 | 0 | 0 | 5.63 | 29.13 | 0 | 0 | 0.00 | 0 | 64.86 | 4.73 | 0.00 | 0 | 180 | 0.0 |
| 2014 (1) | 7.04 | 8.81 | 0 | 0 | 4.36 | 7.13 | 0 | 0 | 0.00 | 0 | 61.93 | 0 | 0.00 | 0 | 180 | 0.0 |
