- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.9 | 584.21 | 650.0 | 0.8 | 433.33 | 344.44 | 0.08 | -11.11 | -27.27 | 0 | 0 | 0 | 20.51 | -22.05 | -40.74 | 2.05 | -87.01 | -90.3 | 0.00 | 0 | 0 | 53 | 0.0 | 120.83 |
| 24Q2 (19) | 0.57 | 216.67 | 67.65 | 0.15 | 25.0 | 87.5 | 0.09 | -50.0 | 0.0 | 0 | 0 | 0 | 26.32 | -60.53 | 11.84 | 15.79 | -84.21 | -40.35 | 0.00 | 0 | 0 | 53 | 0.0 | 120.83 |
| 24Q1 (18) | 0.18 | -48.57 | -25.0 | 0.12 | -14.29 | 50.0 | 0.18 | 157.14 | 157.14 | 0 | 0 | 0 | 66.67 | 66.67 | 100.0 | 100.00 | 400.0 | 242.86 | 0.00 | 0 | 0 | 53 | 0.0 | 120.83 |
| 23Q4 (17) | 0.35 | -32.69 | -68.18 | 0.14 | -22.22 | -61.11 | 0.07 | -36.36 | -30.0 | 0 | 0 | 0 | 40.00 | 15.56 | 22.22 | 20.00 | -5.45 | 120.0 | 0.00 | 0 | 0 | 53 | 120.83 | 120.83 |
| 23Q3 (16) | 0.52 | 52.94 | 333.33 | 0.18 | 125.0 | 0 | 0.11 | 22.22 | 37.5 | 0 | 0 | 0 | 34.62 | 47.12 | 0 | 21.15 | -20.09 | -68.27 | 0.00 | 0 | 0 | 24 | 0.0 | 4.35 |
| 23Q2 (15) | 0.34 | 41.67 | 183.33 | 0.08 | 0.0 | 0 | 0.09 | 28.57 | 12.5 | 0 | 0 | 0 | 23.53 | -29.41 | 0 | 26.47 | -9.24 | -60.29 | 0.00 | 0 | 0 | 24 | 0.0 | 4.35 |
| 23Q1 (14) | 0.24 | -78.18 | 84.62 | 0.08 | -77.78 | 700.0 | 0.07 | -30.0 | -22.22 | 0 | 0 | 0 | 33.33 | 1.85 | 333.33 | 29.17 | 220.83 | -57.87 | 0.00 | 0 | 0 | 24 | 0.0 | 4.35 |
| 22Q4 (13) | 1.1 | 816.67 | 816.67 | 0.36 | 0 | 700.0 | 0.1 | 25.0 | -41.18 | 0 | 0 | 0 | 32.73 | 0 | 165.45 | 9.09 | -86.36 | -93.58 | 0.00 | 0 | 0 | 24 | 4.35 | 4.35 |
| 22Q3 (12) | 0.12 | 0.0 | -14.29 | 0 | 0 | -100.0 | 0.08 | 0.0 | 100.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 66.67 | 0.0 | 133.33 | 0.00 | 0 | 0 | 23 | 0.0 | -83.21 |
| 22Q2 (11) | 0.12 | -7.69 | -29.41 | 0 | -100.0 | -100.0 | 0.08 | -11.11 | -11.11 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 66.67 | -3.7 | 25.93 | 0.00 | 0 | 0 | 23 | 0.0 | -83.21 |
| 22Q1 (10) | 0.13 | 8.33 | -45.83 | 0.01 | 116.67 | -75.0 | 0.09 | -47.06 | -10.0 | 0 | 0 | 0 | 7.69 | 115.38 | -53.85 | 69.23 | -51.13 | 66.15 | 0.00 | 0 | 0 | 23 | 0.0 | -83.21 |
| 21Q4 (9) | 0.12 | -14.29 | -57.14 | -0.06 | -300.0 | -700.0 | 0.17 | 325.0 | 21.43 | 0 | 0 | 0 | -50.00 | -333.33 | -1500.0 | 141.67 | 395.83 | 183.33 | 0.00 | 0 | 0 | 23 | -83.21 | -83.21 |
| 21Q3 (8) | 0.14 | -17.65 | -75.0 | 0.03 | 0.0 | 50.0 | 0.04 | -55.56 | -73.33 | 0 | 0 | 0 | 21.43 | 21.43 | 500.0 | 28.57 | -46.03 | 6.67 | 0.00 | 0 | 0 | 137 | 0.0 | -28.65 |
| 21Q2 (7) | 0.17 | -29.17 | -46.88 | 0.03 | -25.0 | 50.0 | 0.09 | -10.0 | -25.0 | 0 | 0 | 0 | 17.65 | 5.88 | 182.35 | 52.94 | 27.06 | 41.18 | 0.00 | 0 | 0 | 137 | 0.0 | -28.65 |
| 21Q1 (6) | 0.24 | -14.29 | -51.02 | 0.04 | 300.0 | 33.33 | 0.1 | -28.57 | -54.55 | 0 | 0 | 0 | 16.67 | 366.67 | 172.22 | 41.67 | -16.67 | -7.2 | 0.00 | 0 | 0 | 137 | 0.0 | -72.49 |
| 20Q4 (5) | 0.28 | -50.0 | -66.67 | 0.01 | -50.0 | -50.0 | 0.14 | -6.67 | -22.22 | 0 | 0 | 0 | 3.57 | 0.0 | 50.0 | 50.00 | 86.67 | 133.33 | 0.00 | 0 | 0 | 137 | -28.65 | -72.49 |
| 20Q3 (4) | 0.56 | 75.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.15 | 25.0 | 0.0 | 0 | 0 | 0.0 | 3.57 | -42.86 | 0.0 | 26.79 | -28.57 | 0.0 | 0.00 | 0 | 0.0 | 192 | 0.0 | 0.0 |
| 20Q2 (3) | 0.32 | -34.69 | 0.0 | 0.02 | -33.33 | 0.0 | 0.12 | -45.45 | 0.0 | 0 | 0 | 0.0 | 6.25 | 2.08 | 0.0 | 37.50 | -16.48 | 0.0 | 0.00 | 0 | 0.0 | 192 | -61.45 | 0.0 |
| 20Q1 (2) | 0.49 | -41.67 | 0.0 | 0.03 | 50.0 | 0.0 | 0.22 | 22.22 | 0.0 | 0 | 0 | 0.0 | 6.12 | 157.14 | 0.0 | 44.90 | 109.52 | 0.0 | 0.00 | 0 | 0.0 | 498 | 0.0 | 0.0 |
| 19Q4 (1) | 0.84 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.38 | 0.0 | 0.0 | 21.43 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 498 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.46 | 0.0 | 0.47 | 27.03 | 0.34 | -2.86 | 0 | 0 | 32.19 | 27.03 | 23.29 | -2.86 | 0.00 | 0 | 24 | 0.0 |
| 2022 (9) | 1.46 | 121.21 | 0.37 | 1133.33 | 0.35 | -12.5 | 0 | 0 | 25.34 | 457.53 | 23.97 | -60.45 | 0.00 | 0 | 24 | 4.35 |
| 2021 (8) | 0.66 | -60.24 | 0.03 | -57.14 | 0.4 | -37.5 | 0 | 0 | 4.55 | 7.79 | 60.61 | 57.2 | 0.00 | 0 | 23 | -83.21 |
| 2020 (7) | 1.66 | -62.1 | 0.07 | -41.67 | 0.64 | -37.25 | 0 | 0 | 4.22 | 53.92 | 38.55 | 65.56 | 0.00 | 0 | 137 | -28.65 |
| 2019 (6) | 4.38 | -31.99 | 0.12 | -42.86 | 1.02 | -22.14 | 0 | 0 | 2.74 | -15.98 | 23.29 | 14.48 | 0.00 | 0 | 192 | -61.45 |
| 2018 (5) | 6.44 | -14.93 | 0.21 | 0.0 | 1.31 | -40.72 | 0 | 0 | 3.26 | 17.55 | 20.34 | -30.32 | 0.00 | 0 | 498 | 7.79 |
| 2017 (4) | 7.57 | -8.24 | 0.21 | 10.53 | 2.21 | 5.74 | 0 | 0 | 2.77 | 20.45 | 29.19 | 15.24 | 0.00 | 0 | 462 | -0.43 |
| 2016 (3) | 8.25 | -8.13 | 0.19 | 5.56 | 2.09 | 20.81 | 0 | 0 | 2.30 | 14.9 | 25.33 | 31.5 | 0.00 | 0 | 464 | -6.26 |
| 2015 (2) | 8.98 | -13.65 | 0.18 | -18.18 | 1.73 | 14.57 | 0 | 0 | 2.00 | -5.24 | 19.27 | 32.69 | 0.00 | 0 | 495 | -22.29 |
| 2014 (1) | 10.4 | 8.9 | 0.22 | -26.67 | 1.51 | -9.58 | 0 | 0 | 2.12 | 0 | 14.52 | 0 | 0.00 | 0 | 637 | 10.21 |
