- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 14.29 | -10.85 | 3.93 | 5.22 | -7.12 | -0.19 | 1.33 | -1.48 | 41.49 | 0 | 0 | 0 | 36.53 | 4.19 | -3.96 | 9.31 | 10.51 | 36.14 | 0.00 | 0 | 0 | 3667 | 0.0 | 0.0 |
| 24Q3 (19) | 16.03 | 6.37 | 6.44 | 5.62 | 7.46 | 16.84 | 1.35 | 3.05 | -13.46 | 0 | 0 | 0 | 35.06 | 1.02 | 9.77 | 8.42 | -3.12 | -18.7 | 0.00 | 0 | 0 | 3667 | 0.0 | 10.39 |
| 24Q2 (18) | 15.07 | -1.95 | 8.97 | 5.23 | -1.69 | 19.41 | 1.31 | 0.0 | -12.67 | 0 | 0 | 0 | 34.70 | 0.27 | 9.58 | 8.69 | 1.99 | -19.85 | 0.00 | 0 | 0 | 3667 | 0.0 | 10.39 |
| 24Q1 (17) | 15.37 | 11.78 | 5.27 | 5.32 | 1.72 | 15.15 | 1.31 | 39.36 | 3.97 | 0 | 0 | 0 | 34.61 | -9.0 | 9.38 | 8.52 | 24.67 | -1.24 | 0.00 | 0 | 0 | 3667 | 0.0 | 10.39 |
| 23Q4 (16) | 13.75 | -8.7 | 11.79 | 5.23 | 8.73 | 24.82 | 0.94 | -39.74 | -35.17 | 0 | 0 | 0 | 38.04 | 19.09 | 11.66 | 6.84 | -34.0 | -42.01 | 0.00 | 0 | 0 | 3667 | 10.39 | 10.39 |
| 23Q3 (15) | 15.06 | 8.89 | 20.67 | 4.81 | 9.82 | 20.85 | 1.56 | 4.0 | 45.79 | 0 | 0 | 0 | 31.94 | 0.85 | 0.15 | 10.36 | -4.49 | 20.82 | 0.00 | 0 | 0 | 3322 | 0.0 | 9.06 |
| 23Q2 (14) | 13.83 | -5.27 | 61.75 | 4.38 | -5.19 | 18.06 | 1.5 | 19.05 | 50.0 | 0 | 0 | 0 | 31.67 | 0.08 | -27.01 | 10.85 | 25.68 | -7.27 | 0.00 | 0 | 0 | 3322 | 0.0 | 9.06 |
| 23Q1 (13) | 14.6 | 18.7 | 21.06 | 4.62 | 10.26 | 9.74 | 1.26 | -13.1 | 21.15 | 0 | 0 | 0 | 31.64 | -7.11 | -9.35 | 8.63 | -26.79 | 0.08 | 0.00 | 0 | 0 | 3322 | 0.0 | 9.06 |
| 22Q4 (12) | 12.3 | -1.44 | 3.19 | 4.19 | 5.28 | 3.2 | 1.45 | 35.51 | 31.82 | 0 | 0 | 0 | 34.07 | 6.82 | 0.01 | 11.79 | 37.5 | 27.75 | 0.00 | 0 | 0 | 3322 | 9.06 | 9.06 |
| 22Q3 (11) | 12.48 | 45.96 | 47.69 | 3.98 | 7.28 | 14.04 | 1.07 | 7.0 | 12.63 | 0 | 0 | 0 | 31.89 | -26.5 | -22.79 | 8.57 | -26.69 | -23.74 | 0.00 | 0 | 0 | 3046 | 0.0 | 68.94 |
| 22Q2 (10) | 8.55 | -29.1 | -7.77 | 3.71 | -11.88 | 1.09 | 1.0 | -3.85 | 3.09 | 0 | 0 | 0 | 43.39 | 24.3 | 9.6 | 11.70 | 35.63 | 11.77 | 0.00 | 0 | 0 | 3046 | 0.0 | 65.09 |
| 22Q1 (9) | 12.06 | 1.17 | -4.74 | 4.21 | 3.69 | 0.72 | 1.04 | -5.45 | 0.0 | 0 | 0 | 0 | 34.91 | 2.49 | 5.73 | 8.62 | -6.55 | 4.98 | 0.00 | 0 | 0 | 3046 | 0.0 | 61.76 |
| 21Q4 (8) | 11.92 | 41.07 | -0.25 | 4.06 | 16.33 | 0.74 | 1.1 | 15.79 | 11.11 | 0 | 0 | 0 | 34.06 | -17.53 | 1.0 | 9.23 | -17.92 | 11.39 | 0.00 | 0 | 0 | 3046 | 68.94 | 61.85 |
| 21Q3 (7) | 8.45 | -8.85 | -34.45 | 3.49 | -4.9 | -11.87 | 0.95 | -2.06 | 0.0 | 0 | 0 | 0 | 41.30 | 4.32 | 34.44 | 11.24 | 7.44 | 52.54 | 0.00 | 0 | 0 | 1803 | -2.28 | -4.7 |
| 21Q2 (6) | 9.27 | -26.78 | -10.0 | 3.67 | -12.2 | 0.55 | 0.97 | -6.73 | 6.59 | 0 | 0 | 0 | 39.59 | 19.91 | 11.72 | 10.46 | 27.38 | 18.44 | 0.00 | 0 | 0 | 1845 | -2.02 | -56.34 |
| 21Q1 (5) | 12.66 | 5.94 | 15.41 | 4.18 | 3.72 | -0.71 | 1.04 | 5.05 | 19.54 | 0 | 0 | 0 | 33.02 | -2.09 | -13.97 | 8.21 | -0.84 | 3.58 | 0.00 | 0 | 0 | 1883 | 0.05 | -56.18 |
| 20Q4 (4) | 11.95 | -7.29 | 0.0 | 4.03 | 1.77 | 0.0 | 0.99 | 4.21 | 0.0 | 0 | 0 | 0.0 | 33.72 | 9.77 | 0.0 | 8.28 | 12.41 | 0.0 | 0.00 | 0 | 0.0 | 1882 | -0.53 | 0.0 |
| 20Q3 (3) | 12.89 | 25.15 | 0.0 | 3.96 | 8.49 | 0.0 | 0.95 | 4.4 | 0.0 | 0 | 0 | 0.0 | 30.72 | -13.31 | 0.0 | 7.37 | -16.58 | 0.0 | 0.00 | 0 | 0.0 | 1892 | -55.23 | 0.0 |
| 20Q2 (2) | 10.3 | -6.11 | 0.0 | 3.65 | -13.3 | 0.0 | 0.91 | 4.6 | 0.0 | 0 | 0 | 0.0 | 35.44 | -7.66 | 0.0 | 8.83 | 11.4 | 0.0 | 0.00 | 0 | 0.0 | 4226 | -1.65 | 0.0 |
| 20Q1 (1) | 10.97 | 0.0 | 0.0 | 4.21 | 0.0 | 0.0 | 0.87 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 38.38 | 0.0 | 0.0 | 7.93 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 4297 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 60.76 | 6.17 | 21.39 | 12.34 | 5.29 | 0.38 | 0 | 0 | 35.20 | 5.82 | 8.71 | -5.45 | 0.00 | 0 | 3667 | 0.0 |
| 2023 (9) | 57.23 | 26.09 | 19.04 | 18.26 | 5.27 | 15.57 | 0 | 0 | 33.27 | -6.21 | 9.21 | -8.34 | 0.00 | 0 | 3667 | 10.39 |
| 2022 (8) | 45.39 | 7.33 | 16.1 | 4.55 | 4.56 | 12.32 | 0 | 0 | 35.47 | -2.59 | 10.05 | 4.64 | 0.00 | 0 | 3322 | 9.06 |
| 2021 (7) | 42.29 | -8.28 | 15.4 | -2.9 | 4.06 | 9.43 | 0 | 0 | 36.42 | 5.87 | 9.60 | 19.32 | 0.00 | 0 | 3046 | -17.05 |
| 2020 (6) | 46.11 | -5.9 | 15.86 | -9.16 | 3.71 | -1.33 | 0 | 0 | 34.40 | -3.47 | 8.05 | 4.85 | 0.00 | 0 | 3672 | -14.55 |
| 2019 (5) | 49.0 | 13.93 | 17.46 | 16.48 | 3.76 | 0.27 | 0 | 0 | 35.63 | 2.24 | 7.67 | -11.99 | 0.00 | 0 | 4297 | 15.7 |
| 2018 (4) | 43.01 | 4.72 | 14.99 | 6.61 | 3.75 | -2.85 | 0 | 0 | 34.85 | 1.81 | 8.72 | -7.23 | 0.00 | 0 | 3714 | 7.0 |
| 2017 (3) | 41.07 | 6.59 | 14.06 | 7.08 | 3.86 | 18.04 | 0 | 0 | 34.23 | 0.46 | 9.40 | 10.74 | 0.00 | 0 | 3471 | 0.84 |
| 2016 (2) | 38.53 | 11.58 | 13.13 | 14.77 | 3.27 | 5.48 | 0 | 0 | 34.08 | 2.86 | 8.49 | -5.47 | 0.00 | 0 | 3442 | 7.53 |
| 2015 (1) | 34.53 | 18.86 | 11.44 | 21.57 | 3.1 | 17.87 | 0 | 0 | 33.13 | 0 | 8.98 | 0 | 0.00 | 0 | 3201 | 19.26 |
