- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.8 | 9.59 | -29.2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (19) | 0.73 | -18.89 | -44.7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (18) | 0.9 | -11.76 | -50.55 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (17) | 1.02 | -9.73 | -36.65 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (16) | 1.13 | -14.39 | -36.52 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (15) | 1.32 | -27.47 | 69.23 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (14) | 1.82 | 13.04 | 4.0 | 0 | -100.0 | -100.0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (13) | 1.61 | -9.55 | -6.94 | 0.82 | 1.23 | 10.81 | 0 | 0 | 0 | 0 | 0 | 0 | 50.93 | 11.92 | 19.07 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (12) | 1.78 | 128.21 | 196.67 | 0.81 | 24.62 | 32.79 | 0 | 0 | 0 | 0 | 0 | 0 | 45.51 | -45.39 | -55.24 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (11) | 0.78 | -55.43 | 4.0 | 0.65 | -13.33 | -2.99 | 0 | 0 | 0 | 0 | 0 | 0 | 83.33 | 94.44 | -6.72 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (10) | 1.75 | 1.16 | -5.41 | 0.75 | 1.35 | -9.64 | 0 | 0 | 0 | 0 | 0 | 0 | 42.86 | 0.19 | -4.48 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 1.73 | 188.33 | -11.73 | 0.74 | 21.31 | -11.9 | 0 | 0 | 0 | 0 | 0 | 0 | 42.77 | -57.93 | -0.19 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (8) | 0.6 | -20.0 | -70.59 | 0.61 | -8.96 | -25.61 | 0 | 0 | 0 | 0 | 0 | 0 | 101.67 | 13.81 | 152.93 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 0.75 | -59.46 | -9.64 | 0.67 | -19.28 | -4.29 | 0 | 0 | 0 | 0 | 0 | 0 | 89.33 | 99.12 | 5.92 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (6) | 1.85 | -5.61 | 22.52 | 0.83 | -1.19 | 1.22 | 0 | 0 | 0 | 0 | 0 | 0 | 44.86 | 4.68 | -17.38 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (5) | 1.96 | -3.92 | 7.1 | 0.84 | 2.44 | -1.18 | 0 | 0 | 0 | 0 | 0 | 0 | 42.86 | 6.62 | -7.73 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (4) | 2.04 | 145.78 | 0.0 | 0.82 | 17.14 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 40.20 | -52.34 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 0.83 | -45.03 | 0.0 | 0.7 | -14.63 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 84.34 | 55.3 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 1.51 | -17.49 | 0.0 | 0.82 | -3.53 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 54.30 | 16.91 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 1.83 | 0.0 | 0.0 | 0.85 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 46.45 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.29 | -10.64 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 5.92 | 20.08 | 3.02 | 5.96 | 0 | 0 | 0 | 0 | 51.01 | -11.76 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 4.93 | -22.24 | 2.85 | -10.09 | 0 | 0 | 0 | 0 | 57.81 | 15.62 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 6.34 | -8.12 | 3.17 | -6.21 | 0 | 0 | 0 | 0 | 50.00 | 2.07 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 6.9 | 12.01 | 3.38 | 1.81 | 0 | 0 | 0 | 0 | 48.99 | -9.11 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 6.16 | -5.23 | 3.32 | -1.78 | 0 | 0 | 0 | 0 | 53.90 | 3.65 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 6.5 | -7.01 | 3.38 | 10.82 | 0 | 0 | 0 | 0 | 52.00 | 19.17 | 0.00 | 0 | 0.00 | 0 | 136 | 0.0 |
| 2016 (3) | 6.99 | -15.68 | 3.05 | -4.98 | 0 | 0 | 0 | 0 | 43.63 | 12.69 | 0.00 | 0 | 0.00 | 0 | 136 | 0.0 |
| 2015 (2) | 8.29 | -1.54 | 3.21 | -4.18 | 0 | 0 | 0 | 0 | 38.72 | -2.68 | 0.00 | 0 | 0.00 | 0 | 136 | 0.0 |
| 2014 (1) | 8.42 | 43.69 | 3.35 | 46.93 | 0 | 0 | 0 | 0 | 39.79 | 0 | 0.00 | 0 | 0.00 | 0 | 136 | 0.0 |
