玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)52.12-2.096.190000.954.4-9.520000.00001.826.62-14.80.00001536-0.07-2.6
24Q3 (19)53.235.140.870000.91-8.08-18.750000.00001.71-12.57-19.450.000015370.07-3.09
24Q2 (18)50.63-3.650.080000.99-26.12125.00000.00001.96-23.32124.820.00001536-0.65-3.94
24Q1 (17)52.557.0711.930001.3427.627.20000.00002.5519.19-4.220.00001546-1.97-4.27
23Q4 (16)49.08-6.992.080001.05-6.25-19.850000.00002.140.8-21.480.00001577-0.57-4.13
23Q3 (15)52.774.318.290001.12154.5527.270000.00002.12144.0317.530.00001586-0.81-4.05
23Q2 (14)50.597.7510.580000.44-64.8-48.840000.00000.87-67.33-53.730.00001599-0.99-3.96
23Q1 (13)46.95-2.350.450001.25-4.5826.260000.00002.66-2.2825.70.00001615-1.82-4.32
22Q4 (12)48.08-1.332.190001.3148.8612.930000.00002.7250.8810.510.00001645-0.48-2.14
22Q3 (11)48.736.513.350000.882.336.020000.00001.81-3.932.590.00001653-0.72-1.61
22Q2 (10)45.75-2.120.220000.86-13.13-5.490000.00001.88-11.25-5.70.00001665-1.36-1.01
22Q1 (9)46.74-0.664.350000.99-14.667.610000.00002.12-14.093.120.000016880.42-0.47
21Q4 (8)47.05-0.217.910001.1639.768.410000.00002.4740.060.460.000016810.06-1.35
21Q3 (7)47.153.296.550000.83-8.792.470000.00001.76-11.69-3.830.00001680-0.12-0.47
21Q2 (6)45.651.9212.080000.91-1.0910.980000.00001.99-2.95-0.980.00001682-0.83-0.59
21Q1 (5)44.792.7322.650000.92-14.022.220000.00002.05-16.3-16.650.00001696-0.470
20Q4 (4)43.6-1.470.0000.01.0732.10.0000.00.0000.02.4534.070.00.0000.017040.950.0
20Q3 (3)44.258.640.0000.00.81-1.220.0000.00.0000.01.83-9.080.00.0000.01688-0.240.0
20Q2 (2)40.7311.530.0000.00.82-8.890.0000.00.0000.02.01-18.310.00.0000.0169200.0
20Q1 (1)36.520.00.000.00.00.90.00.000.00.00.000.00.02.460.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)208.544.59004.198.55000.0002.013.790.0001536-2.6
2023 (9)199.395.32003.86-4.46000.0001.94-9.290.0001577-4.13
2022 (8)189.312.53004.045.48000.0002.132.880.0001645-2.14
2021 (7)184.6411.84003.836.09000.0002.07-5.130.0001681-1.35
2020 (6)165.16.3003.614.34000.0002.19-1.850.0001704-0.99
2019 (5)155.315.3003.46-4.95000.0002.23-9.730.00017210.06
2018 (4)147.495.67003.6412.35000.0002.476.320.00017201.06
2017 (3)139.589.32003.240.0000.0002.32-8.530.00017022.59
2016 (2)127.686.79003.245.19000.0002.54-1.50.00016596.21
2015 (1)119.568.69003.087.32000.0002.5800.00015626.55

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