- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 19.3 | -4.93 | 2.17 | 0 | 0 | 0 | 0.3 | -26.83 | 15.38 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.55 | -23.04 | 12.93 | 0.00 | 0 | 0 | 857 | -0.12 | -1.83 |
| 24Q2 (19) | 20.3 | 6.12 | 6.62 | 0 | 0 | 0 | 0.41 | 36.67 | 28.12 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.02 | 28.79 | 20.17 | 0.00 | 0 | 0 | 858 | -0.92 | -1.15 |
| 24Q1 (18) | 19.13 | 1.86 | 11.03 | 0 | 0 | 0 | 0.3 | 7.14 | 15.38 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.57 | 5.18 | 3.92 | 0.00 | 0 | 0 | 866 | 1.17 | -0.23 |
| 23Q4 (17) | 18.78 | -0.58 | 12.25 | 0 | 0 | 0 | 0.28 | 7.69 | 7.69 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.49 | 8.32 | -4.06 | 0.00 | 0 | 0 | 856 | -1.95 | -1.38 |
| 23Q3 (16) | 18.89 | -0.79 | 2.05 | 0 | 0 | 0 | 0.26 | -18.75 | 4.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.38 | -18.1 | 1.91 | 0.00 | 0 | 0 | 873 | 0.58 | 0.46 |
| 23Q2 (15) | 19.04 | 10.5 | 9.43 | 0 | 0 | 0 | 0.32 | 23.08 | 3.23 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.68 | 11.38 | -5.67 | 0.00 | 0 | 0 | 868 | 0.0 | 0.81 |
| 23Q1 (14) | 17.23 | 2.99 | 3.17 | 0 | 0 | 0 | 0.26 | 0.0 | 8.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.51 | -2.9 | 5.0 | 0.00 | 0 | 0 | 868 | 0.0 | -0.8 |
| 22Q4 (13) | 16.73 | -9.62 | 0.72 | 0 | 0 | 0 | 0.26 | 4.0 | 4.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.55 | 15.07 | 3.25 | 0.00 | 0 | 0 | 868 | -0.12 | -0.91 |
| 22Q3 (12) | 18.51 | 6.38 | 5.59 | 0 | 0 | 0 | 0.25 | -19.35 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.35 | -24.19 | -5.29 | 0.00 | 0 | 0 | 869 | 0.93 | -0.69 |
| 22Q2 (11) | 17.4 | 4.19 | 10.62 | 0 | 0 | 0 | 0.31 | 29.17 | 14.81 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.78 | 23.97 | 3.8 | 0.00 | 0 | 0 | 861 | -1.6 | -1.26 |
| 22Q1 (10) | 16.7 | 0.54 | 7.46 | 0 | 0 | 0 | 0.24 | -4.0 | 20.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.44 | -4.52 | 11.66 | 0.00 | 0 | 0 | 875 | -0.11 | 0.34 |
| 21Q4 (9) | 16.61 | -5.25 | 9.13 | 0 | 0 | 0 | 0.25 | 0.0 | -3.85 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.51 | 5.54 | -11.89 | 0.00 | 0 | 0 | 876 | 0.11 | 1.15 |
| 21Q3 (8) | 17.53 | 11.44 | 11.37 | 0 | 0 | 0 | 0.25 | -7.41 | 8.7 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.43 | -16.91 | -2.4 | 0.00 | 0 | 0 | 875 | 0.34 | 0.57 |
| 21Q2 (7) | 15.73 | 1.22 | -1.07 | 0 | 0 | 0 | 0.27 | 35.0 | 3.85 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.72 | 33.37 | 4.97 | 0.00 | 0 | 0 | 872 | 0.0 | 0.69 |
| 21Q1 (6) | 15.54 | 2.1 | 32.93 | 0 | 0 | 0 | 0.2 | -23.08 | 5.26 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.29 | -24.66 | -20.82 | 0.00 | 0 | 0 | 872 | 0.69 | 0 |
| 20Q4 (5) | 15.22 | -3.3 | -2.31 | 0 | 0 | 0 | 0.26 | 13.04 | -3.7 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.71 | 16.91 | -1.43 | 0.00 | 0 | 0 | 866 | -0.46 | 0.23 |
| 20Q3 (4) | 15.74 | -1.01 | 0.0 | 0 | 0 | 0.0 | 0.23 | -11.54 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1.46 | -10.64 | 0.0 | 0.00 | 0 | 0.0 | 870 | 0.46 | 0.0 |
| 20Q2 (3) | 15.9 | 36.01 | 0.0 | 0 | 0 | 0.0 | 0.26 | 36.84 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1.64 | 0.61 | 0.0 | 0.00 | 0 | 0.0 | 866 | 0 | 0.0 |
| 20Q1 (2) | 11.69 | -24.97 | 0.0 | 0 | 0 | 0.0 | 0.19 | -29.63 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1.63 | -6.21 | 0.0 | 0.00 | 0 | 0.0 | 0 | -100.0 | 0.0 |
| 19Q4 (1) | 15.58 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1.73 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 864 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 73.95 | 6.66 | 0 | 0 | 1.12 | 6.67 | 0 | 0 | 0.00 | 0 | 1.51 | 0.0 | 0.00 | 0 | 856 | -1.38 |
| 2022 (9) | 69.33 | 6.01 | 0 | 0 | 1.05 | 8.25 | 0 | 0 | 0.00 | 0 | 1.51 | 2.11 | 0.00 | 0 | 868 | -0.91 |
| 2021 (8) | 65.4 | 11.7 | 0 | 0 | 0.97 | 4.3 | 0 | 0 | 0.00 | 0 | 1.48 | -6.62 | 0.00 | 0 | 876 | 1.15 |
| 2020 (7) | 58.55 | -3.21 | 0 | 0 | 0.93 | -8.82 | 0 | 0 | 0.00 | 0 | 1.59 | -5.8 | 0.00 | 0 | 866 | 0.23 |
| 2019 (6) | 60.49 | -1.31 | 0 | 0 | 1.02 | 9.68 | 0 | 0 | 0.00 | 0 | 1.69 | 11.13 | 0.00 | 0 | 864 | -0.58 |
| 2018 (5) | 61.29 | 4.22 | 0 | 0 | 0.93 | -7.92 | 0 | 0 | 0.00 | 0 | 1.52 | -11.65 | 0.00 | 0 | 869 | 1.64 |
| 2017 (4) | 58.81 | 4.76 | 0 | 0 | 1.01 | 12.22 | 0 | 0 | 0.00 | 0 | 1.72 | 7.13 | 0.00 | 0 | 855 | 2.76 |
| 2016 (3) | 56.14 | 10.73 | 0 | 0 | 0.9 | 8.43 | 0 | 0 | 0.00 | 0 | 1.60 | -2.07 | 0.00 | 0 | 832 | 2.34 |
| 2015 (2) | 50.7 | 3.05 | 0 | 0 | 0.83 | 2.47 | 0 | 0 | 0.00 | 0 | 1.64 | -0.56 | 0.00 | 0 | 813 | 2.14 |
| 2014 (1) | 49.2 | -0.71 | 0 | 0 | 0.81 | 2.53 | 0 | 0 | 0.00 | 0 | 1.65 | 0 | 0.00 | 0 | 796 | 1.4 |
