玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)19.27-0.162.610000.3413.3321.430000.00001.7613.5118.340.0000856-0.120.0
24Q3 (19)19.3-4.932.170000.3-26.8315.380000.00001.55-23.0412.930.0000857-0.12-1.83
24Q2 (18)20.36.126.620000.4136.6728.120000.00002.0228.7920.170.0000858-0.92-1.15
24Q1 (17)19.131.8611.030000.37.1415.380000.00001.575.183.920.00008661.17-0.23
23Q4 (16)18.78-0.5812.250000.287.697.690000.00001.498.32-4.060.0000856-1.95-1.38
23Q3 (15)18.89-0.792.050000.26-18.754.00000.00001.38-18.11.910.00008730.580.46
23Q2 (14)19.0410.59.430000.3223.083.230000.00001.6811.38-5.670.00008680.00.81
23Q1 (13)17.232.993.170000.260.08.330000.00001.51-2.95.00.00008680.0-0.8
22Q4 (12)16.73-9.620.720000.264.04.00000.00001.5515.073.250.0000868-0.12-0.91
22Q3 (11)18.516.385.590000.25-19.350.00000.00001.35-24.19-5.290.00008690.93-0.69
22Q2 (10)17.44.1910.620000.3129.1714.810000.00001.7823.973.80.0000861-1.6-1.26
22Q1 (9)16.70.547.460000.24-4.020.00000.00001.44-4.5211.660.0000875-0.110.34
21Q4 (8)16.61-5.259.130000.250.0-3.850000.00001.515.54-11.890.00008760.111.15
21Q3 (7)17.5311.4411.370000.25-7.418.70000.00001.43-16.91-2.40.00008750.340.57
21Q2 (6)15.731.22-1.070000.2735.03.850000.00001.7233.374.970.00008720.00.69
21Q1 (5)15.542.132.930000.2-23.085.260000.00001.29-24.66-20.820.00008720.690
20Q4 (4)15.22-3.30.0000.00.2613.040.0000.00.0000.01.7116.910.00.0000.0866-0.460.0
20Q3 (3)15.74-1.010.0000.00.23-11.540.0000.00.0000.01.46-10.640.00.0000.08700.460.0
20Q2 (2)15.936.010.0000.00.2636.840.0000.00.0000.01.640.610.00.0000.086600.0
20Q1 (1)11.690.00.000.00.00.190.00.000.00.00.000.00.01.630.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)77.995.46001.3520.54000.0001.7314.290.0008560.0
2023 (9)73.956.66001.126.67000.0001.510.00.000856-1.38
2022 (8)69.336.01001.058.25000.0001.512.110.000868-0.91
2021 (7)65.411.7000.974.3000.0001.48-6.620.0008761.15
2020 (6)58.55-3.21000.93-8.82000.0001.59-5.80.0008660.23
2019 (5)60.49-1.31001.029.68000.0001.6911.130.000864-0.58
2018 (4)61.294.22000.93-7.92000.0001.52-11.650.0008691.64
2017 (3)58.814.76001.0112.22000.0001.727.130.0008552.76
2016 (2)56.1410.73000.98.43000.0001.60-2.070.0008322.34
2015 (1)50.73.05000.832.47000.0001.6400.0008132.14

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