玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q1 (20)401.3953.4826.750009.94-15.624.520000.00002.48-45.02-17.540.000054740.0-6.81
23Q4 (19)261.52-23.72-0.3200011.7816.75-10.080000.00004.5053.05-9.790.00005474-6.81-6.81
23Q3 (18)342.839.9811.9200010.09-5.79-3.540000.00002.94-14.34-13.810.000058740.0-8.15
23Q2 (17)311.71-1.5744.6500010.7112.6220.470000.00003.4414.41-16.720.000058740.0-8.15
23Q1 (16)316.6720.71.40009.51-27.4-3.060000.00003.00-39.85-4.40.000058740.0-8.15
22Q4 (15)262.36-14.35-27.5400013.125.2419.630000.00004.9946.2365.120.00005874-8.15-8.15
22Q3 (14)306.3342.162.0800010.4617.668.170000.00003.41-17.235.970.000063950.0-2.77
22Q2 (13)215.49-31.0-34.10008.89-9.38-12.760000.00004.1331.3332.40.000063950.0-2.77
22Q1 (12)312.29-13.76-29.370009.81-10.410.820000.00003.143.8842.750.000063950.0-2.77
21Q4 (11)362.120.66-20.0800010.9513.24-14.320000.00003.02-6.167.210.00006395-2.77-2.77
21Q3 (10)300.09-8.23-17.290009.67-5.130.850000.00003.223.4158.210.000065770.0-3.39
21Q2 (9)327.02-26.04-20.8800010.194.733.770000.00003.1241.631.160.000065770.0-3.39
21Q1 (8)442.17-2.4128.90009.73-23.871.140000.00002.20-21.98-21.530.000065770.0-3.39
20Q4 (7)453.124.88-0.2600012.7872.943.230000.00002.8238.493.50.00006577-3.39-10.43
20Q3 (6)362.84-12.22-14.640007.39-24.75-24.050000.00002.04-14.27-11.030.000068080.0-7.29
20Q2 (5)413.3420.50.630009.822.085.030000.00002.38-15.284.370.000068080.0-7.29
20Q1 (4)343.03-24.490.0000.09.62-22.290.0000.00.0000.02.802.910.00.0000.06808-7.290.0
19Q4 (3)454.36.880.0000.012.3827.240.0000.00.0000.02.7319.050.00.0000.073430.00.0
19Q3 (2)425.063.490.0000.09.734.060.0000.00.0000.02.290.560.00.0000.073430.00.0
19Q2 (1)410.740.00.000.00.09.350.00.000.00.00.000.00.02.280.00.00.000.00.073430.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1232.7312.430042.09-0.4000.0003.41-11.410.0005474-6.81
2022 (9)1096.47-23.40042.264.24000.0003.8536.080.0005874-8.15
2021 (8)1431.39-8.960040.542.35000.0002.8312.420.0006395-2.77
2020 (7)1572.32-12.170039.61-1.79000.0002.5211.830.0006577-3.39
2019 (6)1790.226.660040.335.3000.0002.25-1.270.0006808-7.29
2018 (5)1678.44-9.270038.3-4.63000.0002.285.110.0007343-60.27
2017 (4)1849.876.270040.16-4.92000.0002.17-10.530.00018483-9.08
2016 (3)1740.767.680042.242.45000.0002.43-4.860.00020328-0.55
2015 (2)1616.624.480041.239.74000.0002.555.030.000204409.47
2014 (1)1547.232.760037.574.51000.0002.4300.000186721376.05

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