玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.250.020.190.02100.0100.00.166.6714.290001.60100.066.412.806.67-4.910.0000000
24Q3 (19)1.25-2.3415.740.010.00.00.150.07.140000.802.4-13.612.002.4-7.430.0000000
24Q2 (18)1.2812.2818.520.010.00.00.150.00.00000.78-10.94-15.6211.72-10.94-15.630.0000000
24Q1 (17)1.149.62-6.560.010.00.00.157.14-11.760000.88-8.777.0213.16-2.26-5.570.0000000
23Q4 (16)1.04-3.7-7.960.010.00.00.140.07.690000.963.858.6513.463.8517.010.0000000
23Q3 (15)1.080.0-14.290.010.0-50.00.14-6.67-22.220000.930.0-41.6712.96-6.67-9.260.0000000
23Q2 (14)1.08-11.48-16.280.010.0-50.00.15-11.76-6.250000.9312.96-40.2813.89-0.3311.980.0000000
23Q1 (13)1.227.9612.960.010.00.00.1730.776.250000.82-7.38-11.4813.9321.12-5.940.0000000
22Q4 (12)1.13-10.3211.880.01-50.0-50.00.13-27.78-7.140000.88-44.25-55.3111.50-19.47-17.00.0000000
22Q3 (11)1.26-2.3315.60.020.0100.00.1812.550.00001.592.3873.0214.2915.1829.760.0000000
22Q2 (10)1.2919.445.740.02100.00.00.160.014.290001.5567.44-5.4312.40-16.288.080.0000000
22Q1 (9)1.086.93-19.40.01-50.00.00.1614.29-20.00000.93-53.2424.0714.816.88-0.740.0000000
21Q4 (8)1.01-7.34-28.870.02100.0100.00.1416.67-26.320001.98115.84181.1913.8625.913.60.0000000
21Q3 (7)1.09-10.66-19.850.01-50.00.00.12-14.29-29.410000.92-44.0424.7711.01-4.06-11.930.0000000
21Q2 (6)1.22-8.96-16.440.02100.0100.00.14-30.0-22.220001.64119.67139.3411.48-23.11-6.920.0000000
21Q1 (5)1.34-5.6314.530.010.00.00.25.2642.860000.755.97-12.6914.9311.5524.730.0000000
20Q4 (4)1.424.410.00.010.00.00.1911.760.0000.00.70-4.230.013.387.040.00.0000.0000.0
20Q3 (3)1.36-6.850.00.010.00.00.17-5.560.0000.00.747.350.012.501.390.00.0000.0000.0
20Q2 (2)1.4624.790.00.010.00.00.1828.570.0000.00.68-19.860.012.333.030.00.0000.0000.0
20Q1 (1)1.170.00.00.010.00.00.140.00.000.00.00.850.00.011.970.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)4.9211.310.0620.00.623.33001.227.812.60-7.170.00000
2023 (9)4.42-7.140.05-16.670.6-3.23001.13-10.2613.574.220.00000
2022 (8)4.762.150.060.00.623.33001.26-2.113.031.160.00000
2021 (7)4.66-13.860.0620.00.6-11.76001.2939.3112.882.440.00000
2020 (6)5.417.130.05-16.670.689.68000.92-22.2112.572.380.00000
2019 (5)5.056.090.0620.00.625.08001.1913.1112.28-0.950.00000
2018 (4)4.767.690.05-16.670.591.72001.05-22.6212.39-5.540.00000
2017 (3)4.42-12.650.060.00.58-1.69001.3614.4813.1212.540.00000
2016 (2)5.06-1.170.0620.00.590.0001.1921.4211.661.190.000600.0
2015 (1)5.12-3.940.0525.00.59-9.23000.98011.5200.000600.0

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